簡介：分類號密級單位代碼Q學號西北大學碩士學位論文題目主國筮屋堡塑遜窒金魚煎墨整墨基筮二二叢型筮窒金魚煎劍鮑塞塹金塹指導教師囊墨堡專業(yè)技術職務型墊撞學科專業(yè)國氐絲盜堂答辯日期學位授予日期J二OO五年六月THOUGHTANDCOUNTERMEASUREOFCHINADEVELOPSTHELOWCOSTAIRLINEABSTRAETAIRTRANSPORTATIONISASUNRISEINDUSTRYWHICHBEGANTODEVELOPRAPIDLYIN20THCENTURYDUETOTHEAFFECTIONOFFINANCECRISISOFASIA，SARSANDTHEDOMESTICECONOMY；THEAIRINDUSTRYINCHINADEVELOPSSLOWLYWITLLTHEDEEPENINGOFTHEREFORMANDOPENCHINAWIDERTOTHEOUTSIDEWORLD，THECONTINUOUSGROWTHINTHENATIONALECONOMYTHERAPIDIMPROVEMENTOFTHEPEOPLE’SLIVINGSTANDARDS，ACTIVELYCONDUCTINGEXTERNALEXCHANGESANDTHEVIGOROUSGROWTHOFTOURISTINDUSTRYTHEPROPORTIONOFCOMMERCIALTRAVELOFOVERSEASFUNDEDANDCOPARTNERSHIPENTERPRISESANDPRIVATETRAVELWILLINCREASESTEPBYSTEPATTHESAMETIMETHEAIRTRANSPORTATIONWIⅡLTHECHARACTERISTICSOFSHORTCUTBECOMESMOREANDMOREIMPORTANTANDTHEREISNODOUBTTHATTHISKINDOFDEMANDSWILLCONTINUOUSLYINCREASESO，THEDEVELOPMENTSEEMSTOBEENORMOUSFIRST，F(xiàn)OREIGNLOWCOSTAIRLINESAREINTRODUCEDANDRESEARCHED，ADVANCEDUNIVERSALEXPERIENCEISCONCLUDEDTHEN，THEEXTERNALANDINTERNALCIRCUMSTANCEOFTHECOMPANYISANALYZEDSYSTEMATICALLYMACROSITUATIONANALYSIS，COMPETITIONANALYSESANDINTERNALCONDITIONANALYSISATONETIME，THEEXTERNALANDINTERNALCIRCUMSTANCEOFSHENZHENAIRLINESISCOMPAREDWITHTHEONEOFFOREIGNLOWCOSTAIRLINESANDSIGNIFICANCEOFLOWCOSTSTRATEGYOFSHENZHENAIRLINESISDISCUSSEDSWOTANALYSISFINALLYMAINFACTORSANDTHECONFIGURATIONAMONGTHEMAREFOUNDISMANALYSIS，ANDTHEAPPROPRIATEMETHODSTOEXECUTELOWCOSTSTRATEGYARECONCLUDED、ATTHEEND，COMBININGWITHTHEMACROECONOMICENVIRONMENTOFTHEDOMESTICANDOVERSEASAIRTRANSPORTATIONINDUSTRYINTHELIGHTOFTHESPECIALCIRCUMSTANCESOFSHENZHENAIRLINES，ITPRESENTSTHEOVERALLTARGETPROGRAMTOFORMANADVANCEDLOWCOSTAIRLINECOMPANYANDTHESPECIFICMEASURESASWELLASSTRATEGICCOUNTERMEASURESTOASSURETHESUCCESSFULACHIEVEMENTOFTHEPROGRAMFURTHERMORE，ITPROPOSESTHESTRATEGICOUTLINETOSEPARATETHECARGOTRANSPORTATIONFROMTHEPASSENGERTRANSPORTATIONBUSINESSTOFORMSHENZHENCARGOAIRLINESKEYWORDSSHENZHENAIRLINESLOWCOSTSTRATEGICMANAGEMENTSUSTAINABLEDEVELOPMENTKEYWORDSAIRTRANSPORTATIONINDUSTRY；AIRTRANSPORTATIONCOMPANY；COMPETITIONSTRATEGY；LOWCOSTSTRATEGY

簡介：哈爾濱工業(yè)大學碩士學位論文航天晨光專用汽車發(fā)展戰(zhàn)略研究姓名郭勇申請學位級別碩士專業(yè)高級管理人員工商管理指導教師惠曉峰20051001ABSTRACTMANAGEMENTOFCORPORATIONSTRATAGEMISTHEBASISOFCORPORATIONPERSISTINGDEVELOPMENT．THESUPERVISORDEREKCONSIDEREDTHATITWASNOTTOSAYFIRSTWEHADTHEJOBTHENWEGOTOURGOAL，ONTHECONTRARY，WEMADESURETODOAFTERWEFOUNDOURGOAL．WHENTHECORPORATIONHASITSSTRATAGEM，ITHASTHEDEVELOPMENTTARGETINTHEFUTURE．THENITCANRECOMBINETHERESOURCE，GATHERTHEPOWERANDDEVELOPINTHERIGHTWAY．INTHE1990’S，WHETHERTHENATIONALENTERPRISEORTHEPRIVATEENTERPRISEINOURCOUNTRNTHEYALLBEGANTOTHINKMUCHOFTHECORPORATIONSTRATAGEM．SOITMADETHEMANAGEMENTOFTHEDOMESTICENTERPRISESACHIEVEANEWLEVEL．ACCORDINGTOTHERESEARCHOFSOMEGREATSTRATEGICMANAGEMENTTHEORIESANDMETHODS，THEPAPERESTABLISHESTHERESEARCHMODEL．ANDITPRIMARILYANALYZESTHEDEVELOPINGENVIRONMENTANDINSIDEWORKINGSTATUSOFAEROSUN。_THESPECIALTYPEAUTOMOBILEMANUFACTUREFIRSTLYCOMINGINTOTHEMARKETINTHEASTOCKMARKETOFDOMESTICENTERPRISES．THENVIAGIVINGTHESTRATEGICORIENTATIONFORTHEAEROSUNSPECIALTYPEAUTOMOBILEDEVELOPMENT，DESIGNTHEOPERATINGACTIVITYSYSTEMFORACTUALIZINGTHESTRATAGEM，SETDOWNTHECOUNTERMEASURES，CONFIRMTHEPHASEDCONTROLLINGTARGETS，CONSTRUCTANDPERFECTTHESTRATEGICSYSTEMFORTHEAEROSUNSPECIALTYPEAUTOMOBILEDEVELOPMENT．THEPAPERISBASEDONTHEPRACTICALWORKREQUIRE．SOTHERESEARCHFRUITWILLHAVETHEGUIDINGFUNCTIONFORESTABLISHINGTHEAEROSUN’S‘‘THEELEVENTHFIVEPLAN’’DEVELOPINGSTRATAGEMAND2020’SLONGTERMDEVELOPINGTARGET．KEYWORDSAEROSUN；SPECIALTYPEAUTOMOBILE；STRATAGEMMANAGEMENT

簡介：上海交通大學碩士學位論文航天制造企業(yè)管理變革實踐問題研究姓名何文松申請學位級別碩士專業(yè)工商管理指導教師吳迪20050612高企業(yè)運營效率的措施以及組織體制及機制變革方案文章研究了企業(yè)體制與機制變革的背景變革的思路提出了實施矩陣制組織結(jié)構和經(jīng)濟責任制的具體方案實施的途徑及過程分析了變革使企業(yè)的運營效率得到了大幅改進取得了明顯效果最后總結(jié)了具有普遍意義的觀點和方法本課題的研究將有助于該企業(yè)建立真正適合生產(chǎn)大型復雜系統(tǒng)產(chǎn)品的運營流程并不斷提高運營效率的管理體系同時對類似企業(yè)的體制機制的創(chuàng)新不斷提高企業(yè)運營效率會起到一定的借鑒作用關鍵詞航天企業(yè)管理變革運營效率

簡介：西南財經(jīng)大學碩士學位論文中國國際貨運航空公司發(fā)展戰(zhàn)略研究姓名蔣紅峰申請學位級別碩士專業(yè)工商管理指導教師李勝20050501幾個方面控制1、進行體制變革。通過股份制、引進戰(zhàn)略投資者等手段，實現(xiàn)產(chǎn)權制度的全面轉(zhuǎn)型；2、提供以提高物流環(huán)節(jié)的服務附加值為目標的基礎物流服務，實現(xiàn)貨運、快遞、航空物流一體化的目標；3、利用國內(nèi)的航線網(wǎng)絡優(yōu)勢，構筑合理的貨運航線和貨站網(wǎng)絡結(jié)構體系；4、發(fā)展信息技術，建立貨運全過程的信息管理系統(tǒng)，提高服務質(zhì)量，形成具有特色的服務系統(tǒng)，為客戶提供優(yōu)質(zhì)及個性化服務；5、加強基礎設施建設。關鍵詞中國國際貨運航空公司發(fā)展戰(zhàn)略航空物流

簡介：西北工業(yè)大學碩士學位論文電子商務在航空YF公司經(jīng)營管理中的應用研究姓名吳成禮申請學位級別碩士專業(yè)工業(yè)工程指導教師莊宇楊彥臣20050701¨北I。業(yè)人學碩十學位論文ABSTRACTTHISARTJCLEISUSINGTHEAVIABACKGROUND．ILMAKESTHEINDEPTHMANAGEMENTMODEWHICHISNOTINTIONYFCOMPANYASTHERESEARCHSTUDYOFTRADITIONALOPERATLON1INEWITHTHEFASTCHANGINGMARKETDEMANDINTHENETWORKECONOMYERA．THEARTIC1EDESIGNEDTHEGROUPCOMPANYECOMMERCESYSTEMBYMEANSOFTHELATESTBUSINESSCRITERIAANETWORKTECHN0109YDEVELODMNDMODERNBASEDONENTSCLINCLUDINGECOMMERCETHEORYENTIFICTHECURRENTMANAGEMENTTHEORYSITUATIONANALYSIECOMMERCEINCHINESEENTERPRISESANDTRADITIONALOPERAMANAGEMENTOFGROUPCOMPANY．ITISTHEFIRSTTIMETOUSECOMPANYASANEXAMPLETODISCUSSANDSTUDYTHEAPPLICATIOECDETTHEITSSOLOMMERCESYSTEMINTHEGROUPCOMPANYAILSOASTOESTABLISHANEWOPERATCOMPANYINTHENETWORKECONOMYERACORECOMPETITIVENESSANDPROVIDEUTLONTHISCOMPLETELYANDIN10NWHITHEOFSIMILARTYPEOFTHEPROBLEMSMANAGEMENTMODEANDSOFTIONTHENOFMOREFORCHWILLENHANCETHEREFERENCEFORTHEARTICLEFIRSTLYANALYZESTHECURRENTSITUATIONOFECOMMERCEDEVELOPMENTINCHINESEENTERPRISESANDTRADITIONALOPERATIONMANAGEMENTOFGROUPCOMPANY．ITINDICATESTHELOWEFFICIENCY，HIGOFTRADITIONALERAANDSTRENGTTHEECOMMERCEMODE．HOPERATIONCOSTANDWEAKMARKETCOMPETITIVENESSOPERATIONMANAGEMENTMODEINTHENETWORKECONOMYHENSANDTHEPURPOSEANDESTABLISHESTHESIGNIFICANCEOFDEVELOPINGNEWOPERATIONMANAGEMENTSECONDLYCARRIESOUTADETAILANALYSISTHEECOMMERCESYSTEMFRAMESTRUCTUREANDCOMPOSITIONINTHEGROUPCOMPANY，DESIGNSTHEECOM【NERCEOFTHEGROUPCOMPANYBASEDONTHEANALYSIS，ANDMAKESATHOROUGHANDDETAILRESEARCHOFAPPLICATIONOFECOMMERCESYSTEMINTHEGROUPCOMPANYFROMTHEVIEWOFPROBLEMSOLUTION．KEYWORDSECOMMERCESYSTEMANALYSES0PERATIONMANAGEMENTII

簡介：Y，952484後旦大學碩士學位論文專業(yè)學位學校代碼10246學號032025233開放背景下的中國低成本航空發(fā)展之路院系專業(yè)姓名指導教師完成日期管理學院工商管理張立群余光勝副教授2005年10月27日032025233張證群開放背景下的中圖低成奉航寧發(fā)展之路ABSTRACTBASEDONTHEOPENTRENDOFCHINAAWATLONINDUSTRYANDTHEEMERGENCEOFPRIVATELYOWNEDAIRLINESTHISTHESISCAMEDOUTAPRESTUDYONTHEDEVELOPSTRATEGIESOFCHINESELOWCOSTGARNERSLCCITSTARGETISTOEXPLOREAPATHSUITABLEFORTHECOUNTRYANDITSAVIATIONINDUSTRYASWELLASTOPROVIDEIDEASFORTHEHEALTHYDEVELOPMENTOFCHINESELCCSCHINESELCCS，AVIATIONPARTICIPANTSANDTHEPUBLICWHOHAVEJNTERESTINTHISFIELDCANUSETHERESULTSOFTHETHESISAS陀FERENCESTHEAUTHORISANAIRLINEEMPLOYEEANDHASBEENDEDICATEDINMARKETINGRESEARCHANDDEVELOPSFORYEARSINDUSTRYEXPERIENCE，LATESTLCCDEVELOPTRENDSINTHEWORLD，DIFFERENTPOINTOFVIEWSFROMEXPERTSANDPUBLICANDABUNDANTMATERIALSWERECOLLECTEDDURINGPREPARATUONFORTHETHESISTHEAUTHOREVENATTENDEDANACADEMICCONFERENCEWUTHTHESEEFFORTS，5TOPICSRELATEDTOCHINESELCCWEREDISCUSSEDINCLUDINGTHEFUNDAMENTALCONCEPTSANDWORLDTRENDSCIRCUMSTANCEANALYSIS，COSTSTRUCTUREANALYSUS，DEVELOPSTRATEGESANDSOMESPECIFICISSUESINTHEINITIALSTAGEFINALLYSTRATEGIESON5ASPECTSWERERECOMMENDEDTOCHINESELCCS。WHICHCOVEREDOPERATIONMARKEBNG，F(xiàn)INANCE，POHCYANDORGANLZATLONASTOTHEFUTUREOFCHINESELCCS，THEAUTHORBEHEVEDTHATSTRENGTHANDWEAKNESSOPPORTUMTYANDTHREATARECOEXISTEDCHINESELCCSSHALLLEARNFROMTHEIRFOREIGNCOMPETDORSANDHAVETHEIROWNCHANGESATTHESAMETIMEIT’SCRITICALFORTHEMTOJNSMSTONTHELOWCOSTSTRATEGYANDEXECUTEWNTHMALLPARTSOFTHECOMPANYTHUSABESTWAYFORCHINESELCCSWILLBEACCESSIBLEANDLCCSCANPLAYANIMPORTANTROLEINTHEDEVELOPMENTOFTHEWHOLECHMAAVIATIONINDUSTRYALSOMOREANDMORECHINESEPEOPLEMAYGETBENEFITSFROMLCCSKEYWORDS’AIRTRANSPORTATION10WCOST，DEVELOPSTRATEGY2／

簡介：北京郵電大學碩士學位論文中國郵政與航空公司合作國內(nèi)航空票務經(jīng)營模式和策略研究姓名閆峻申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師楊海榮20050613銷生產(chǎn)環(huán)節(jié)；2、優(yōu)勢互補，航空以產(chǎn)品和市場，郵政以服務和營銷，相互依賴，共同發(fā)展，形成郵政在票務銷售方面的強勢競爭力，形成規(guī)模化大生產(chǎn)、發(fā)展和資源的整合；3、郵政可充分利用現(xiàn)有的生產(chǎn)、組織和管理資源，在全國范圍內(nèi)形成總體一致下的專業(yè)化業(yè)務、規(guī)?；瘶I(yè)務；樹立自己的航空票務品牌；4、有利于改造信息及銷售、配送資源，追加投入少；5、有利于業(yè)務的組織與開展，有利于業(yè)務的統(tǒng)一、規(guī)范；6、有利于全程全網(wǎng)的管理和市場開拓；7、有利于與郵政和航空公司的發(fā)展要求銜接，合作開發(fā)更多的產(chǎn)品，實現(xiàn)業(yè)務的持續(xù)發(fā)展。在第二階段，在中國郵政與航空公司進一步深入合作階段，中國郵政已具備經(jīng)營票務業(yè)務的豐富經(jīng)驗，在整體票務市場中，中國郵政依據(jù)自身的網(wǎng)絡優(yōu)勢和信譽優(yōu)勢已擁有一定份額。此種情況下，建議統(tǒng)一采用“模式6”具體內(nèi)容詳見本論文第四章第一節(jié)的經(jīng)營模式。在全國統(tǒng)一采用帶有航空公司電子機票信息的郵政明信片式“郵政登機易”代用機票，從上到下，規(guī)范運營。其優(yōu)點在于1、更有利于整合郵政和航空公司雙方資源，提升郵政生產(chǎn)、營銷的能力和市場競爭力，充分發(fā)揮郵政全網(wǎng)作用，在全國范圍內(nèi)形成郵政特色的規(guī)模投入、規(guī)模運作、統(tǒng)一策劃、統(tǒng)一組織、標準化管理和規(guī)模效益、持續(xù)發(fā)展的高效新業(yè)務；2、完全融入航空公司的票務生產(chǎn)鏈，憑借航空業(yè)的市場擴張和產(chǎn)品開發(fā)優(yōu)勢，依托社會不斷增長的需求，從戰(zhàn)略層面，謀求在這一領域深層次實現(xiàn)強強聯(lián)合，優(yōu)勢互補，相依相存，共同發(fā)展，謀求促進郵政平衡、長效、長久的發(fā)展。關鍵詞郵政航空公司合作票務模式策略研究

簡介：⑧申請同濟大學管理學碩士學位論文同蔣學力低成本航空公司的成本控制培養(yǎng)單位經(jīng)濟與管理學院一級學科工商管理二級學科企業(yè)管理研究生唐芳指導教師魏嶷教授副指導教師陳偉祥高級會計師二OO五年七月一壘型ABSTRACTWITHTHEDEVELOPMENTOFMARKETINGECONOMY’ECONOMICGTOBALITYANDTHESTRENGTHENOF130一OPERATIONOFREGIONALECONOMYAIRTRANSPORTATIONDEVELOPSQUICKLYANDITSIMPORTANCEISCLEARLYSEENINOURSOCIETYHOWEVERBECAUSEOFTHECHARACTERISTICOFITSHIGHINVESTMENTANDHIGHRISKS，AIRLINESMUSTCONTROLITSCOST，IMPROVESERVICESOASTOEXTENDPASSENGERSANDFORMLARGESCALEPRODUCTIONTOINCREASEITSPROFITMARGINIFITWANTSTOSURVIVEANDDEVELOPDURINGTHECRUELCOMPETITIONTHAT’STHEBACKGROUNDOFLOWCOSTAIRLINESARISINGTHECONCEPTOFLOSTCOSTWASFIRSTAROSEIN1960S，LOSTCOSTWASTHEHOTSPOTOFAIRTRANSPORTATIONRESEARCHABOARDBMISBEINGSTUDIEDTILLRECENTLYINCHINATHAT’SWHYSMALLRELEVANTWORKSTHESESANDDATACALLBEFOUNDAROUNDINCHINATHISTHESISFIRSTANALYSESTHEDEVELOPMENTOFWORLDAIRLINESANDCHINESEAIDINES，TRYINGTOFINDTHECHARACTERISTICOFCOSTOFAIRLINESSOASTOINTRODUCETOTHECONCEPTOFLOWCOSTANDTHENFROMTHEEXAMPLEOFAMERICANSOUTHWESTTOILLUSTRATEHOWTHELOSTCOSTAIRLINESCONTROLTHECOSTEFFICIENTLYTHIRDLYTHISTHESISANALYSESTHEPROSPECTIVEOFLOWCOSTAIRLINES，EXPLAINSTHATTHELOWCOSTISTHENEWORIENTATIONOFCHINESEAIRLINESEX圩EMELYMAINACHIEVEMENTSOFTHISTHESIS1EXPOUNDINGTHEDEVELOPMENTOFAIRLINESSYSTEMATICALLYINTRODUCINGTHECONCEPTOFLOWCOSTANDEXPLAININGITINDETAIL，2ANALYSINGCOSTOFAIRLINESINITEMSCLEARLYSHOWSTHECONTENTSANDCONSTITUTEOFTHECOSTSOFAIDINES3BASEDONBOTHTHECOSTCONTROLTHEORYANDTENYEARPRACTICALWORKINGEXPERIENCES，AFTERSTUDYINGTHOUGHTSOFLOWCOSTAIRLINESABROADANDDOMESTICALLYTHEAUTHORAPPROACHEDTHELOWCOSTCONTROLIDEAOF“TWOHIGHTWOLOWTWOMINUSANDTWOSINGLE”，4INTRODUCINGMEANSOFCOSTCONTROLOFTHELOWCOSTAIRLINESABROADANDII

簡介：上海交通大學碩士學位論文深圳機場航空物流信息系統(tǒng)規(guī)劃設計方案研究姓名馮建忠申請學位級別碩士專業(yè)交通運輸（航運與物流管理）指導教師張仁頤樊力中20050701RESEARCHONTHEPROGRAMMINGDESIGNINGPROJECTOFLOGISTICSINFMATIONSYSTEMINSHENZHENAIRPTAIRCARGOTERMINALABSTRACTMODERNLOGISTICSISONEOFTHETHREEBIGSUPPTINGINDUSTRIESINSHENZHENTHESTRATAGEMTAKINGFREIGHTASTHECENTERISONEOFTHESIXBIGSTRATAGEMSINSHENZHENAIRPTTHETHROUGHPUTOFCARGOMAILIS423300TONSINSHENZHENAIRPTIN2004WENTUP197COMPAREDWITHTHELASTYEARTHEFREIGHTQUANTITYISFOURTHINOURCOUNTRY37THINTHEWLDAMONGTHEMAINFUNCTIONFACTSOFLOGISTICSSUCHASTRANSPTATIONSTAGEPACKINGLOADINGUNLOADINGTRANSITINGCIRCULATINGPROCESSINGINFMATIONPROCESSINGDISTRIBUTINGETCINFMATIONPROCESSINGTAKESQUITEIMPTANTROLEINTHELOGISTICSPROCESSTHEAIRLOGISTICSINFMATIONSYSTEMOFSHENZHENAIRPTAIRCARGOTERMINALTAKESQUITEIMPTANTROLEINTHEAREASSUCHASENSURINGTHEFLIGHTIMPROVINGSERVICEQUALITYTHEDEGREEOFCLIENTSATISFACTIONETCWITHTHEINCREASINGLYGROWINGOFPTFOLIOTHEBUILDINGOFINFMATIONSYSTEMOBVIOUSLYLAGSBEHINDTHEDEVELOPMENTOFPRODUCTIONTHESHTAGEOFTHEOLDINFMATIONSYSTEM’SPERFMANCEISEMERGINGTHEOLDSYSTEMCAN’TSATISFYWITHTHENEEDINTHENEWCONDITIONSOWENEEDTOCHOOSEUSEANINFMATIONSYSTEMWITHSTEADYPERFMANCEENOUGHFUNCTIONEASILYOPERATINGEFFICIENCYSAFETYTHEPAPERBASESONTHEPROGRAMMINGDESIGNINGOFLOGISTICSINFMATIONSYSTEMINSHENZHENAIRPTAIRCARGOTERMINALFIRSTLYEXPATIATESTHECONNOTATIONOFINFMATIONLOGISTICSINFMATIONBRINGSFWARDTHEGOALCONTENTMEANINGOFTHERESEARCHDESCRIBESTHEDEVELOPMENTOFLOGISTICSAIRLOGISTICSINOURCOUNTRYAIRLOGISTICSINSHENZHENAIRPTANALYZESTHEACTUALITYOFCONSTRUCTIONOFENTERPRISE’SINFMATIONSYSTEMINOURCOUNTRYTHEOLDAIRFREIGHTINFMATIONSYSTEMINSHENZHENAIRPTEXPLAINSTHENEEDOFTHECONSTRUCTIONOFENTERPRISE’SINFMATIONSYSTEMTHENEEDFEASIBILITYOFBUILDINGTHEINFMATIONSYSTEMINSHENZHENAIRPTAIRCARGOTERMINALTHENNARRATESTHERULESSTEPSOFSYSTEMPLANNINGBRINGSFWARDTHEWHOLEPROJECTOFTHEPLANPARTICULARLYINTRODUCESTHECOLLECTIVITYPLANPARTICULARDESIGNFINALLYPROSPECTSTHEFEGROUNDOFSYSTEMPROGRAMDESIGNTHEDIRECTIONINTHEFUTUREKEYWDSAIRLOGISTICSINFMATIONSYSTEMPROGRAMRESEARCH

簡介：北京交通大學碩士學位論文收益管理在中國南方航空公司的實踐與探討姓名王煦申請學位級別碩士專業(yè)工商管理指導教師肖翔20050601北京交通大學碩士學位論文ABSTRACTINRESPONSETOTHENEWCOMPETITIONASARESULTOFTHEDEREGULATIONOFTHEUSAIN1978，REVENUEMANAGEMENTHASDEVELOPEDASAPOWERFULT001INTHESEVERECOMPETITIVEAVIATIONMARKETASTHEDEREGULATIONINCHINAHASSTARTEDPROGRESSIVELY，ITISOFPRACTICALSIGNIFICANCETOSTUDYTHEIMPLEMENTATIONOFTHEAIRLINEREVENUEMANAGEMENTFORIMPROVINGTHEAIRLINE’SMANAGEMENTABILITYANDSTRENGTHENINGTHEIRCOMPETITIVENESSINTHEINCREASINGOPENMARKETTHISTHESISINTRODUCESTHEPRACTICESOFREVENUEMANAGE皿ENTINCHINASOUTHERNAIRLINES，THEFIRSTAIRLINEAPPLYINGREVENUERRLANAGEMENTINCHINA，ANDANALYZESTHEENVIRONMENTANDCONDITIONSFORIMPLEMENTATIONOFREVENUEMANAGEMENTINCHINABYCORRLPARINGWITHTHEBACKGROUNDANDDEVELOPMENTOFREVENUEMANAGEMENTINFOREIGNCOUNTRIESFINALLY，SUGGESTIONSAREPROVIDEDFORCHINASOUTHERNAIRLINEST0MAXIMIZETHEREVENUEMANAGEMENTASFOLLO啊S1TOSUPPORTTHESTRATEGYOFESTABLISHINGANETWORKAIRLINE，ITISNECESSARYTOMODIFYTHEOPERATIONMODEANDCLEARAWAYOBSTACLESINTHECVCLEOFMARKETING2THECURRENTUNDIFFERENTIATED珊ARKETINGNEEDTOCHANGETODIFFERENTIATEDMARKETINGAIRLINEPRODUCTSSHOULDBEDESIGNEDBASEDONTHEPASSENGERSEGMENTATION3THECONCEPTOF“DATASPEAKING”ANDASCIENTIFICEVALUATIONSYSTEMSHOULDBEESTABLISHEDANDSHAREDBYTHEWH01EORGANIZATIONKEYWORDSCIVILAVIATIONMANAGEMENT；REVENUEMANAGEMENT；CHINASOUTHERNAIRLINES

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簡介：西北工業(yè)大學碩士學位論文六西格瑪在航空零部件轉(zhuǎn)包生產(chǎn)中的應用研究姓名武增輝申請學位級別碩士專業(yè)工商管理指導教師同淑榮20051101墮韭三些查蘭堅壘堡苧ABSTRAETAFTERXI’ANAEMENGINEGROUPLIDXAEADJUSTSINDUS缸IALSTRUCTURE，THEDOMESTICAEROENGINEPRODUCTIONANDFOREIGNTRADEPRODUCTIONHASBECOMETHEMAINDRIVEFORTHEDEVELOPMENTOFCOMPANYBECAUSEOFNEARLYZERODEFECTREQUIREMENTSFORMANUFACTUREOFAEROENGINEPRODUCTSANDVERYSTRICTMETRICSFORPRODUCTQUALITYDELIVERYANDSERVICE，ETCMEASUREDBYOVEMEASCUSTOMERTHESCRAPERATEANDREPAIRRATEFOROVERSEASSUBCONTRACTPRODUCTSINCREASESGRADUALLYONTIMEDELIVERYLEVELBECOMESVERYLOWANDQUALITYCOSTINCREASESUNREASONABLYHOWTOSERLETHESEPROBLEMSHASBECOMEVITALLYIMPORTANTTOEVERYONETHROUGHINVESTIGATION，RESEARCHANDEVALUATION，XAEINTRODUCED6SIGMAQUALITYMANAGEMENTFROMGEFORTHEPURPOSEOFRESOLVINGTHEEXISTINGQUALITYPROBLEMSTHEPAPERFIRSTLYANALYZESTHEPROBLEMSOCCURREDINTHEPROCESSOFXAEQUALITYMANAGEMENTINLINEWITHDEVELOPMENTOFXAEQUALITYMANAGEMENTSYSTEMTHROUGHTHEANALYSISONREASONOFXAEINDUSTRYSTRUCTUREADJUSTMENT，THEPAPERCLARIFIESTHEURGENCYANDNECESSITYFORXAETOSTUDYADVANCEDINTERNATIONALQUALITYMANAGEMEMCONCEPTANDMETHODSECONDLYTHEPAPERANALYZESXAE’SIN仃ODUCFIONOF6SIGMACONCEPT，ANDTHEDIFFERENCESBETWEENSIXSIGMAANDTOTALQUALITYMANAGEMENTTQMANDRELATIONSBETWEEN6SIGMAAND1S09000QUALITYMANAGEMENTSYSTEMTHKDLY，ITSYSTEMATICALLYANALYZESTHEESTABLISHMENTOFXAE6SIGMAQUALITYMANAGEMENTSYSTEMTHROUGHTHEINTRODUCTIONOF6SIGMAQUALITYDECISION，ESTABLISHMENTOFORGANIZATIONSTRUCTURE，HUMANL℃SOURCESCONSTRUCTION，QUALITYCULTURECONSTRUCTIONANDRULESANDREGULATIONSCONSTRUCTIONFINALLYITSTUDIESTHEAPPLICATIONOF6SIGMAATXAE，INLINEWITH6SIGMAAPPLICATIONMETHOD，SEQUENCE，PRINCIPLEANDAPPLICATIONEFFECTATXAETHEPAPERVERIFIESTHATTHEDAMICPROCESSBRINGSAPROMINENTEFFECTTHROUGHAPPLICATIONATXAEBYMEANSOFTHEANALYSISONAPRACTICALCASEINTHECONRSEOFFOREIGNTRADESUBCONTRACTPRODUCTIONKEYWORDS6SIGMA；QUALITYMANAGEMENT；DMAICII

簡介：上海交通大學博士學位論文中國航空運輸業(yè)市場化改革和競爭研究姓名廖剛申請學位級別博士專業(yè)管理科學與工程指導教師陳宏民20070101上海交通大學博I學位論文陷和不足，指出航空運輸業(yè)具有特殊的產(chǎn)業(yè)結(jié)構和經(jīng)濟特征，具體問題的研究還涉及到網(wǎng)絡外部性，雙邊市場、轉(zhuǎn)移成本和合作博弈等新興理論工具的應用，并在此基礎上確定了本文研究的豐要內(nèi)容和結(jié)構框架，最后對本文預期的創(chuàng)新點進行了整理和歸納。2以建國后中國航空運輸業(yè)的市場化改革、兩次橫向和縱向分割重組為基本脈絡，對其產(chǎn)業(yè)結(jié)構演變和市場開放進程進行了簡要論述。結(jié)合目前中國航空運輸業(yè)正在推動的幾項重要改革，指出需要深入研究和解決的幾個關鍵問題是橫向分割與輪輻競爭、雙邊市場與代理博弈、縱向分割與起降費改革、市場開放與戰(zhàn)略聯(lián)盟等，為以后各章理論研究提供必要的前提和基礎。3基于中國航空運輸業(yè)橫向分割的背景，引入航空頻率經(jīng)濟性概念，刻畫乘客的時間價值特征，并在此基礎上對中樞輪輻網(wǎng)絡和點對點網(wǎng)絡進行對比分析，剖析了兩種網(wǎng)絡結(jié)構的市場遏制和市場容納效應；構造具體的需求函數(shù)，分析頻率經(jīng)濟性強度的改變對市場競爭狀態(tài)有何種程度的影響，揭示“接入定價”歧視和“交叉補貼”問題的存在。分析結(jié)論為中國民航總局運用行政力量推動兩次重組以構建中樞輪輻網(wǎng)絡的戰(zhàn)略構想提供了理論支持，同時也解開了美國航空運輸業(yè)在放松管制后市場集中度反而提高的難解之謎和經(jīng)典的可競爭市場理論失靈的原因。最后，指出政府需要對中樞輪輻網(wǎng)絡運營中的“接入定價”歧視和“交叉補貼”等問題進行合理規(guī)制。4運用雙邊市場理論研究了中國航空運輸業(yè)縱向分割后中國航空公司、代理商平臺和消費者之間的博弈競爭問題。研究表明，雙邊市場結(jié)構和中國航空運輸業(yè)市場的現(xiàn)有特征決定了整個產(chǎn)業(yè)利潤向代理商平臺轉(zhuǎn)移，航空公司和消費者的利益同時受到傷害，現(xiàn)有的代理商制度嚴重影響了市場化改革的進程和效果，最后就機票代理問題提出了兩種可行的解決方案。5基于中國航空運輸產(chǎn)業(yè)縱向分割的背景，應用合作博弈理論中的SHAPLEY定價模型和OWEN定價模型對起降費改革方案進行了全面的比較分析。研究表明現(xiàn)有起降費規(guī)制方案和即將實施的起降費改革草案沒有改善“公平”性，也沒有很好的解決“效率”問題，不同規(guī)模航空公司和機場之間的利益沒有得到兼顧，最后提出了全封閉式浮動價格帶管制等政策建議。6基于全球航空自由化、航空戰(zhàn)略聯(lián)盟浪潮席卷全球的背景，分析了市場開放后，基于多市場和產(chǎn)品差異化的中國航空公司與國外航空公司的戰(zhàn)略聯(lián)盟問題。N

簡介：‘磷學4，F(xiàn)56084，J／’、，一一U1C學校代碼10286氦；一J‘‘’三二3037139東南袁掌工筒管理碩士學位論文我國髖窒貨運市場結(jié)構研究生姓及企業(yè)行為分橋詹70J導師姓名蔡愛書張向陽副教授申請學位級別一塑』耋一一學科專業(yè)名稱，王童筻理一論文提交日期2005堡11月論文答辯日期學位授予單位盤查塞堂學位授予日期旋盤電采霉△L寺壓由7蠢。廣TT二；Y77二，RP，J、士奠I一亞PL005牛／GG“EIII夕Q人余珊萍／、、刁弋JF枷J譯‘屢日只LIANALYSISOFMARKETSTRUCTUREANDPERFORMANCETOCHINAAIRCARGOTRANSPORTATIONMARKETGRADUATECAIAISHUNSUPERVISORZHANGXIANGYANGSOUTHEASTUNIVERSITYABSTRACTTBEOBJECTINTHISPAPERISTOSTUDYTHEMARKETSTRUCTURECONDUCEANDPERFORMANCEOFAIRCARGOINDUSTRYINCHINATHEAIRCARGOTRANSPORTATIONCALLBEDIVIDEDINTODOMESTICMARKETANDINTERNATIONALMARKETINTERMSOFITSDESTINATIONSHOWEVERTHETWOMARKETSHAVEDISTINCTDIFFERENCEINTHESTRUCTURECONDUCTANDPERFORMANCENETRADITIONALSCPTHEORYISAPPLIEDINTHEINDUSTRYSTUDYINGINTHISPAPERTHEDOMESTICA話CARGOINDUSTRYINCHINAGENERALLYISALLHIGHLYOLIGOPOLISTICMARKETASTHEAIRLINESTAKETHECARGOBUSINESSASABYPRODUCTOFTHEIRPASSENGERBUSINESS，ALLTHECOSTISATTRIBUTEDTOTHEPASSENGERSIDETHECOSTOFAIRCARGOTRANSPORTATIONMIGHTBEHIGHERTHANITSREVENUETHEDOMESTICAIRCARGOINDUSTRYISANALYZEDINTHISPAPERTHROUGHSTATISTICDMATHEDEVELOPMENTTRENDOFTHEINDUSTRYLOOKSVERYPROSPEROUSWITHHIGHGROWTHRATEINNEXTTWODECADESHOWEVERITISDOUBTTHATWHETHERTHEJNDUSTRYCOULDDEVELOPMENTHEALTHILYASCOSTREVENUEDEVIATIONPROBLEMFULLFREIGHTERSEFMSIMPOSSIBLETOBEOPERATEDINTHEDOMESTICMARKETINNEARFUTURETHEDOMESTICMARKETISNOTTHERJGLTBUSINESSWHICHSHOULDBEPAIDMUCHALTEMIONNOWTHEINTEMATIONALAIREARGOMARKETINCHINAISLESSOLIGOPOLISTICITISSTUDIEDINTHISPAPERBYANALYZINGTHEHISTORICDATAOFTHEAIRLINESTHECOMPETITIONINTHEINTERNATIONALMARKETISHEALTHIERTHANDOMESTICONEMARKETPERMISSIONMIGHTBETHEKEYISSUEINTHEINDUSTRYTRAFFICRIGLTISAKEYFACTORININTERNATIONALAIRTRANSPORTATIONDEREGULATIONANDOPENSKYOFCHINAGOVERNMENTISDISCUSSEDINTHISPAPERASWELLINTERNATIONALAIRCARGOBUSINESSWITHCHINAISPROSPEROUSATPRESEULDUETOTHERESTRICTIONOFTRAFFICRIGHTOPENINGANDMARKETACCESSHENCE，THEAIRLINESSHOULDFOCUSONINTERNATIONALAIRCARGOBUSINESSTHEDEVELOPMENTTRENDSOFAIRCARGOINDUSTRYWITHCHINAAREALSODISCUSSEDINTHISPAPERSOMEADVICESAREALSOPUTFORWARDINTHEPAPERTOTHEFUTUREAIRCARGODEVELOPMENTINCHINAONTHEBASISOFACOMPREHENSIVEANALYSISTHEKEYFACTORSTHECARRIERSINCHINASHOULDATTACHIMPORTANCEINCSRGOBUSINESSDEVELOPMENTALEASFOLLOWS。FORMIRTGPURECARGOAIRLINES。INFORMATIONTECHNOLOGYRELATIONWITHFREIGHIFORWARDERS，INTEMATIOUALMARKETKEYWORLDSAIRCARGO，TRANSPORTATION，MARKET，ANALYSIS】】

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