簡介：復旦大學碩士學位論文美國聯(lián)合航空公司在華客運營銷策略姓名黃海申請學位級別碩士專業(yè)工商管理指導教師楊永康2001102899MOB2艏海莢【目聯(lián)臺航空公司征唯客運營銷￡苣略研咒ABSTRACTUNITEDAIRLINESUAWASFOUNDEDON1931ITHASAHISTORYOF70YEARSWITHTHEDEVELOPMENTOFAMERICANECONOMYANDTHEGLOBALECONOMY，UAHASMADEUSEOFTHEOPPORTUNITYOF“DEREGULATIONACT’’OFTHEUSAVIATIONAUTHORITYTOCOMPLETETHECHANGEOFITSMANAGEMENTSTYLEANDCREATEAMATUREMANAGEMENTSYSTEMUAHASBECOMETHESECONDLARGESTAIRLINEINTHEWORLDANDESTABLISHEDSTARALLIANCETHELARGESTANDMOSTEXPANSIVESTRATEGICALLIANCEALONGWITHSOMEOFTHELARGESTAIRLINESOFDIFFERENTCONTINENTSTHEPRODUCT，DEMAND，PRODUCTIONANDCOSTOFAIRPASSENGERTRANSPORTBUSINESSHAVETHEIRPARTICULARITIESONTHEBASISOFENVIRONMENTANDINTERNALCONDITIONS，UAPOSITIONSITSELFAS“FIRSTCHOICEOFBUSINESSPASSENGERS”ANDUSESDIFFERENTIATIONSTRATEGYTHEMARKETINGCOMBINATIONOFUAELABORATELYPRACTICESITSPOSITIONINGANDCOMPETITIVESTRATEGYUAUSES‘‘HUBANDSPOKE”SYSTEMFORSTRUCTUREOFPRODUCTS；FAREMIXANDYIELDMANAGEMENTSYSTEMFORPRICING；COMPUTERRESERVATIONSYSTEMFORDISTRIBUTIONCHANNEL；ANDFREQUENTFLYERPROGRAMASLONGTERMPROMOTIONALMEANSFORPROMOTIONBESIDES，ECOMMERCEENABLESUATOCARRYOUTITSMARKETINGMOREEFFECTIVELYCUSTOMERSATISFACTIONSTRATEGYINTEGRATESALLTHEMARKETINGACTIVITIESOFUNITEDAIRLINESUNITEDAIRLINESHASBEENAPLAYERINCHINESEAIRMARKETSINCE1986ANDGAINEDPROFITSFOR13CONSECUTIVEYEARSCURRENTLYUAHAS21SERVICESPERWEEKONTHEROUTINGBETWEENPRCANDUSTHEMAINRIVALOFUAONTHATROUTINGISNORTHWESTAIRLINESUACHINESEBRANCHHASFOUNDITSOWNWAYINTHEAPPLICATIONOFUAMARKETINGCOMBINATIONINTHECHINESEMARKETUNITEDAIRLINES’PRODUCTSONTHEFLI曲TSBETWEENCHINAHAVEOUTSTANDINGCOMPETITIVESTRATEGYFORTHEBUSINESSPASSENGERSMARKETUAHASBEENASUCCESSINTHESURVEILLANCEOFTRAVELAGENCIESANDDIRECTCORPORATESALES，OVERCOMETECHNICALCOMPLICATIONSANDPRACTICEDPRICINGPOLICIESFAITHFULLYANDCARRIEDOUTEFFECTIVEPROMOTIONALACTIVITIESTHEMARKETINGPRACTICEOFUAHASFOLLOWEDITSCOMPETITIVESTRATEGYANDSTRENGTHENEDITSPOSITIONING，HAVINGBEENSUCCESSFULBASICALLYTHEINCOMINGSTRATEGICRESTRUCTURINGANDMARKETMECHANISMOFCHINESECIVILAVIATIONBUSINESSISFORCINGCHINESEAIRLINESTOESTABLISHADVANCEDMANAGEMENTSYSTEM，INWHICHMARKETINGSTRATEGYPLAYSACRITICALPARTTHEOVERALLMARKETINGSTRATEGYOFUAANDMARKETINGPRACTICEOFUACHINESEBRANCHHASMUCHTOLEARNFROMHOWEVER，ITISWHENACHINESEAIRLINEHASPERMEATES‘‘CUSTOMERSATISFACTIONSTRATEGY”INALLOFITSMARKETINGACTIVITIESTHATITHASGRASPEDTHEESSENCEOFUAMARKETINGMANAGEMENTKEYWORDSCIVILAVIATIONPASSENGERTRANSPORTMARKETINGSTRATEGY

簡介：武漢理工大學碩士學位論文貴州航天汽車產(chǎn)品開發(fā)戰(zhàn)略選擇與優(yōu)化姓名左兵申請學位級別碩士專業(yè)工商管理指導教師程艷霞2002101北漢塏R人學幀IJ學位論史ABSTRACTWITHTHECHINAJOINTHEWTO，THEGLOBALIZATIONOFTHEWORLDECONOMYWILLINEVITABLYEFFECTTHEDEVELOPMENTOFCHINA’SECONOMYEVENMOREGREATLY，ANDTHEMARKETCOMPETITIONWILLBEEX’ELLMOREINTENSETHEPRODUCTSDEVELOPMENTISTHEFOUNDATIONFORENTERPRISETHROUGHPRODUCTSDIVERSIFICATIONANDTHEPERFORMANCEINTHEMARKETDIRECTLYDETERMINESTHESURVIVALANDDEVELOPMENTOFTHECORPORATIONINTHEEFFORTTOWINTHECOMPETITIONEDGEFORTHEPRODUCTS，THECORPORATIONNEEDSTOPLOTITSPRODUCTSDEVELOPMENTFROMASTRATEGYPERSPECTIVEBECAUSESTRATEGYISTHEGENERALTHINKINGANDTACTICSINGUIDINGTHEINDUSTRYINAGENERALUA3’ANDANENTERPRISE’SPRODUCTSSTRATEGYMANAGEMENTANDBEISOLATEDFROMTHEEXTERNALENVIRONMENTSITUATION，STILLLESSISINDEPENDENTOFEVERYCONDITIONINTHEMANAGEMENTTILEVITALISSUEFORSTRATEGICMANAGEMENTISTOADAPTTHECOMPANYITSELFTOITSOWNCONDITIONSANDEXTERNALENVIRONMENT，SOITISNECESSARYTOANALYZETHEEXTERNALENVIRONMENTANDEVERYKINDOFINFLUENTIALCONDITIONSINCLOSEATTESTWITHITS“SURVIVALANDDEVELOPMENTTHEENTERPRISE’SSTRATEGYMANAGEMENTWILLENABLEUSIMPROVETHEEFFICACYANDPRODUCTIVITYTHEIMPROVEMENTINEFFICACYGUARANTEEDTHECOMPETITIONEDGETHEFIRMGETINTHECOMPETITIONTILEPRODUCTSDEVELOPMENTISTHEVERYIMPORTANTPARTINTHECOMPANY’SOVERALLSTRATEGYITPLAYSAIMPORTANTROLEINACCOMPLISHINGCORPORATION’SOVERALLSTRATEGYGOALTHEENTERPRISEMUSTFULLYTAKEEVERYOPPORTUNITYANDMENACE，MAKEACORRESPONDENCESTRATEGYACCORDINGTOITSOWNCONDITIONSTAKEEVERYOPPORTUNITYANDFACEEVERYCHALLENGESAHEADANDFINALLYESTABLISHITSOWNMARKERCOMPETITIVEEDGE，THEREBYGETONTOAROADTHATLEADTOSUSTAINABLEDEVELOPMENTTHEAITFFOFTHESTRATEGYMANAGEMENTFORTHEENTERPRISE’SPRODUCTS，F(xiàn)IRST，ANALYZESTHECOMPANY’SPLANANDGOAL，ANALYZETHEOUTSIDEENVIRONMENT，MAKESUREWHATARETHECHANCESORTILEMENACE；SECONDLY，EVALUATETHEFIRM’SINTERNALCONDITION，CLEARLYKNOWITSOWNPIVOTALCOMPETITIVECAPABILITYANDFINDTHEADVANTAGEOUSONES，WITHTHEABOVEWORK，WECOULDDECIDETHEPRODUCTSSTRATEGYANDMAKECORRESPONDENCESTRATEGYPLANUNDERTHEGUIDANCEOFTHESTRATEGYPLAN，THECOMPANYCANNYOUTTHEWORKOFALLOCATIONTORESOURCE，ENTERPRISE’SADJUSTMENTSANDASSIGNMENTOFWORKTHROUGHNLANNIN2、BUDRETING，

簡介：四川大學碩士學位論文中國航空集團維修企業(yè)優(yōu)化布局研究姓名朱派波申請學位級別碩士專業(yè)工商管理指導教師任佩瑜20030101THELAYOUTRESEARCHOFCHINAAVIATIONGROUPMAINTENANCEENTERPRISEBASEGRADUATESTUDENTZHUPALBOSUPERVISOTRENPEIYUPROFESSORABSTRACTON1LTHDECEMBER2001，CHINAJOINEDWTOTHISEVENTBRINGSCHALLENGES粥WELLASOPPORTUNITIESTOTHECIVILAVIATIONWORLDRISINGTOTHECHALLENGES，NINEKEYAIRLIN船OFCHINAHAVEREFORMEDINTOTHREEGROUPCOMPANIESTHROUGHCONSOLIDATIONORREGROUPING；THEGOALISTOREMAINCOMPETITIVEINTHEFUTUREGLOBALCOMPETITIONBYOPTIMIZINGUSEOF代渤URCESANDREORGANIZINGPRODUCTSSLRUETUREAIRCHINAGROUPHASSIXMROFACILITIESCHENGDUMAINTMANCEBASEWHYRE1WORKISO船OFTHEM；EACHOFTHESIXFACILITIESHASRICHRESO嘲ANDINDEPENDENTREPAIRCAPABILITIESANDMARK甌HOWEVERSOMEOFTHEMAFEOVERLAPPEDANDNOTEFFICIENTLYUSEDDUETOLACKOFINTEGRATEDPLANNINGTHEAVERAGEANNUALMAINTENANCECOSTOFTHEWHOLEGROUPISAROUND850MILLION；WITHTHENUMBEROFAIREMRSINTHEGROUP’SFLEETTOBEDOUBLEDIN10YEARSTHEMAINTENANCECOSTISEXPECTEDTOINCREASEACCORDINGLYTHEPURPOSEOFTHISARTICLEISTOFINDASCIENTIFIC，REASONABLEMAINTENANCELAYOUTTOEN鞠邶OPTIMIZEDUSEOFRESOUR把SANDMINIMUMCOSTBYAMAYZINGTHECURRENTMTUAFIONANDADVANCEDMANAGEMENTOFOURFOREIGNCOLLEGECOMPANIES，BASEDONTHETHEORYOFTHEINDUSTRYAREA’STRANSFERUSINGTHECALCULATIONMETHODOFSWOTANDLINEARPROGRAMMINGWHENTHISPROGRAMBECOMESSUCCESSFULINCHENGDUITCANBEAPPLIEDTOOTHERFACILITIESINTHEGROUPTHUSTHETARGETC蛆BEACHIEVEDKEYWORDSMAINTENANCELAYOUT

簡介：武漢理工大學碩士學位論文中國航天科工集團全面預算管理辦法研究姓名吳德永申請學位級別碩士專業(yè)工商管理（MBA）指導教師羅險峰2002101ABSTRACTCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONISUNDERWAYOFENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONCOMPREHENSIVEBUDGETMANAGEMENTISANEFFECTIVEMANAGEMENTTOOLOFESTABLISHINGTHEMODERNBUSINESSENTERPRISESYSTEM，PERLECTINGINNERMANAGEMENTSYSTEM，ENHANCINGENCOURAGEMENTANDSTIPULATIONMECHANISMANDMATCHINGTHEREQUESTOFTHEENTERPRISEBUSINESSDEPARTMENTSYSTEMSOTHISLESSONASSORTSWELLWITHTHEREFORMATIONOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONITCLOSELYCOMBINESTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDMYOWNWORKITRESEARCHESEXAMPLESOFAPPLIEDCASESANDHASVERYSTRONGPRACTICABILITYTHISLESSONSTUDIESTHECOMPREHENSIVEBUDGETMANAGEMENTOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONSYSTEMATICALLYANDALLSIDETHERESEARCHWAYOFTHISLESSONISSETTINGOUTFROMTHECONCEPTOFCOMPREHENSIVEBUDGETMANAGEMENT，COMBININGTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDPROCEEDINGACCORDINGTOTHEFLOWOFCOMPREHENSIVEBUDGETMANAGEMENTTHISLESSONMAINLYSTUDIESTHECONTENTSASBELOWITCOMPREHENDSTHECONCEPTANDFUNCTIONOFCOMPREHENSIVEBUDGETMANAGEMENTITBRINGSUPTHENECESSITYTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITSUMMARIZESTHECIRCUMSTANCESTHATTHEDOMESTICANDINTERNATIONALBUSINESSENTERPRISESAPPLYCOMPREHENSIVEBUDGETMANAGEMENTANDSUMMARIZESTHEACHIEVEMENTSANDPROBLEMSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDFINANCEBUDGETITBRINGSUPTHREECHARACTERISTICSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDCOMPREHENSIVEBUDGETMANAGEMENTITSTUDIESFOURPRINCIPLESANDPROPERMODESTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITCOMBINESTHESITUATIONTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONITBRINGSUPTHEREQUESTONDECIDINGTHESCOPETHATCOMPREHENSIVEBUDGETMANAGEMENTISAPPLIEDITDECIDESTHESCOPEANDCOMPARTMENTALIZESTHECLASSABOUTCOMPREHENSIVEBUDGETMANAGEMENTBASICALLYII

簡介：西南財經(jīng)大學碩士學位論文成都思泰航空科技有限責任公司營銷體系剖析姓名向冰申請學位級別碩士專業(yè)工商管理（EMBA）指導教師張劍渝20030602幅是第三章，在第三章中主要運用STP理論對思泰科技的市場營銷戰(zhàn)略制度方面做出分析，并特別闡述了筆者對技術與市場關系的一些個人觀點。在分析的過程中還運用了波特的價值鏈理論，管理經(jīng)濟學中囚徒理論分析了價格戰(zhàn)的成因。第四章是解決方案，除了從系統(tǒng)上提出解決思泰科技營銷戰(zhàn)略中存在的問題的想法之外，還對筆者認為的關鍵問題提出了解決方案的設想。本著從解決主要矛盾入手，進而理順整個營銷體系的思路，提出了_套系統(tǒng)方案，特別是對市場人才穩(wěn)定對直銷型企業(yè)的影響和穩(wěn)定市場人員提出了比較詳細的方案，希望對徹底解決思泰科技營銷管理上存在的和潛在的問題提供一些參考。筆者是參與思泰科技組建，并在2002年以公司副總經(jīng)理的身份在公司負責市場營銷工作，對市場公司有一定的認識，同時也獲得了公司內(nèi)部一些業(yè)務和財務信息，并且通過調(diào)研掌握了充分的行業(yè)信息。在搜集資料的同時，也翻閱了一些理論書籍，對資料進行分析。需要說明的是由于部分數(shù)據(jù)涉及公司機密，本文中引用的來自公司內(nèi)部數(shù)據(jù)是經(jīng)過處理的，但并不妨礙對事實的說明。通過分析，得出結(jié)論。在激烈競爭的環(huán)境中，思泰科技要生存要發(fā)展必須堅持以市場為導向，緊緊抓住培養(yǎng)自己核心競爭力這個主題，把研發(fā)能力與市場需求緊密相聯(lián)。堅持重點發(fā)展高端產(chǎn)品這。思路。同時，在企業(yè)管理上也必須有所創(chuàng)新，突破國企最難解決的問題，在用人機制和分配機制上進行根本性的變革。在這個前提條件下，解決營銷體系中存在的闊題才有可能。筆者也希望這一結(jié)論對思泰科技能夠有所幫助。關鍵詞營銷組合SWOTSTP價值鏈渠道營銷餓略

簡介：電子科技大學碩士學位論文從ERP到AMES論西南航空公司飛機維修工程系統(tǒng)的實施姓名黃靜申請學位級別碩士專業(yè)電子與信息工程指導教師吳躍胡正保20030519從ERP到州ES一論西南航空公司飛機維修工程系統(tǒng)的實施ABSTRACTAIRVRARMAINTENANCEENGINEERINGSYSTEMABBREVIATEITTOAMESISALARGEPROJECTINCHINASOUTHWESTAIRLINESITWASIMPORTEDFROMAERPPRODUCTMOVEXDEVELOPEDBYASWEDENSOFTWARECOMPANYHAMEDINTENTIATHESYSTEMISBEINGIMPLEMENTEDANDUSEDINMAINTENANCEBUSINESSDEPARTMENTOFCSF翰BEINGONEOFTHEPERSOBSINCHARGE，THEAUTHORHASTAKENPARTIUALLTHEACTIVITIESOFPROJECTSTAGESTHETHESIS”FROMERPTOAMESEXPOUNDINGTHEIMPLEMENTATIONOFCS、譙’SAMES”ISBASEDONTHEPROJECTANDEMPHASISOILHOWTOFORMAPRACTICALMAINTENANCEANDENGINEERINGSYSTEMOFAVIATIONFROMASTANDARDERPSYSTEMFIRSTOFALLTHETHESISSUMMARIZESTHEBASICTHEORYANDCURRENTAPPLICATIONSITUATIONINCHINASECONDLYTHETHESISANALYSESTHEPRESENTITSITUATIONINBUSINESSDEPARTMENT，BRINGINGFORWARDTHENECESSITYANDCORRECTNESSOFBUYINGMOVEXTHIRDLYITDESCRIBESTHEMETHODTOIMPLEMENTMOVE，THEMAJORFUNCTIONSANDMODULES，THEPHASESOFPROJECTANDSTEPSOFBUILDINGSYSTEMINFORMATIONFOURTHLYITPOINTSOUTTHEPROBLEMSEXISTINGDURINGIMPLEMENTATIONANDTHEWAYSTOSOLVETHEMFINALLYITGENERALIZESTHEBENEFITBRINGINGABOUTTOBUSINESSDEPARTMENTAFTERRUNNINGAMESANDDESCRIBESTHETECHNICALENVIRONMENTOFSYSTEMT11ISISTHEFIRSTTIMETOIMPLEMENTAINTEGRATEDMAINTENANCEENGINEERINGSYSTEMINDOMESTICAIRLINESTHESUCCESSFULEXPERIENCEWILLBEUSEDBYAVIATIONINDUSTRYITHASAGOODPROSPECTIVEKEYWORDSAMES，ERP，MB，SB，SUPPLIEREVALUAZION

簡介：西安理工大學碩士學位論文西北航空公司飛機融資租賃問題研究姓名王東旺申請學位級別碩士專業(yè)工商管理指導教師張華倫20020101ABSTRACTSUBJECTTHERESEARCHONAIRCRAFTFINANCELEASEOFCHINANORTHWESTAIRLINESMAJORMASTEROFBUSINESSADMINISTRATORSTUDENTWANGDONGWANGTUTORZHANGHUALUNSIGNATURE盤竺心丹晦SIGNATURE毋叢碰厶瓤ABSTRACTAIRCRAF【1EASEDERIVES矗OM1EASEINEURODE，BUTT11EMODEMAIRCRAF￡LEASEWASCREATEDBYUSIN1960’SATMEBEGINNINGOF1980’S，C王LINASTANEDTOMADEAIRCMRLEASEDURINGTHEFONOWINGTWENTYYEARS，AIRCRA丘1EASEDEVELOPEDRAPIDLMDOMESTICAIRLINESARESHORTOFTHE如NDSTOBUYAIRCRAFTTHEYAREFACINGTHEPROBLEMWHICHISHOWTOIN拄ODUCEMENEWAIRCMRBYCHOOSINGMEFINANCIN2WIMLOWERCOSTF打STLY，THEESSAYGIVESTHECONCEPTIONOFAIRCRARLEASETHMU曲MELEASE血EOWATTHES踟ETIMEITCLARMESTHEVIMLEOFAIRCRAFTFINANCE1EASEBVCOMPARINGTHEFINALLCE1EASEWI也CAPITAL，LOAN，ISSUINGSTOCKSANDINSTALLMEMSSECONDLY，T11EESSAYCOMPARESA11DANALYSESTHECROSSBOARDAIRCRANFINANCELEASEINDEVELOPEDCOUNTRIESWHICHINCLUDESTHEENGLISHLEASE，US1EVERAGELEASE，JAPANESELEVERAGELEASEAILDGENILANLEVERAGELEASECHINACANMAKEUSEOFGOODEXPERIENCE丘OMTHEMBECAUSETHERAPIDDEVELOPMENTOFAIRCRARNNANCELEASEANDTHEREQUIREMENTOFBEINGONEMEMBEROFWTO，“ISMOREIMPONAILTFORCHJNATORESEARCHTHELAWOFLEASEREF音RRINGTOT11EINTEMATIONALFINANCELEASECONVEMION，MEESSAYPOINTSOUTMATMECIV訂AVIATIONLAWNEEDSREVISINGANDAMENDMENTSNANAIVSESTHERISKSWHICHIMPACTSONAIRCRANNNANCELEASEA工1DESTABLISHESTHEPROCEDUREA11DMETHODOFAIRCRANFLNANCELEASETHERISKFACTORSWHICHHAVEABADIMDACTIONONAIRCRAR1EASEHASBEENAP口ROACHEDANDTHEWAVTOAVOIDTHERISKSHASBEENMISEDLAST，WILHYEARSPRACTICEINCHINANORNLWESTAIRLINES，MEAUTHORGIVES2

簡介：北方交通大學碩士學位論文中國“入世”后航空運輸業(yè)所受的影響及其對策的思考姓名周華申請學位級別碩士專業(yè)工商管理指導教師丁慧平200221英文摘要__________’___●●●_____●__________●____________，ABSTRACTALONGWITHCHINA’SENTRYINTO、汀0．CHINESEECONOMYBEGINSTODEVELOPTOGETHERWITHINTEMATIONALECONOMY．UNDERTHERESTRICTIONOFTHERULESOFTHEGA忑1．GⅪSANDANNEXONAIRTRANSPORTSERVICES，BETHTHEAIRTRANSPORTENTERPRISESANDTHEGOVERNMENTADMINISTRATIONWILLBEGREATLYAFFECTED．THEREFORE，ITISVERYIMPORTANTTOCONSIDERHEWTOGRASPTHEGREATOPPORTUNITYANDENVISAGETHECHALLENGESBROUGHTBYFREEDEVELOPMENT．THEPURPOSEOFT11ISARTICLEIS，ONTHEONEHAND，TOHELPTHELEADERSHIPTOCORRECTLYREALIZETHEIMPACTONAIRTRANSPORTINDUSTRY，UNDERSTANDREGULATIONSOFWTO，ANDAPPLYTHEMPROPERLYINMANAGEMENT；ONTHEOTHERHAND，TOAIDTHE1EADERSHIPTOMAKECORRECTDECISIONSONREFORLTLANDREGROUP，ACTIVELYANDPOSITIVELYIPININTOESTABLISHINGREGULATIONS，THUS，F(xiàn)OSTERTHEDEVELOPMENTOFCHINESEAIRTRANSPORTINDUSTRY．PARTIREVIEWSTHEDEVELOPMENTOFCAAC．MAKESCONTRASTSBETWEENCHINAANDTHEDEVELOPEDCOUNTRIES，ANALYZESTHEOPPORTUNITIESANDCHALLENGESENCOUNTEREDBYTHEINDUSTRY,INTRODUCESRIGHTSANDOBLIGATIONSOF、ⅣTO．ANDPOINTSOUTTHEPOPULARERRORSONENTRYINTO、ⅣT0．PARTIIANALYZESTHEDIRECTANDINDIRECTIMPACTSONAIRTRANSPORTINDUSTRYAFTERCHINA’SENTRYINTOWRO，BASEDONTHEPERTINENTREGULATIONOFWTOANDTHEPROMISESMADEBYCHINESEGOVERNMENTINCARGOANDSERVICETRADE．FINALLY,FROMTHESTRATEGICPOINTOFVIEWOFINDUSTRYDEVELOPMENT，THISARTICLE．FROMTWOINDIVIDUALASPECTSOFGOVERNMENTSECTIONSANDENTERPRISES．PONDERSOVERTHEMEASURESWHICHSHEUIDBETAKENBYCHINESEAIRTRANSPORTINDUSTRY,ANDFURTHERMAKESANALYSISANDDISCUSSINNFROMTHEFOLLOWINGFIELDSTOREFORMMANAGEMENTSYSTEMANDTRANSFORRNTHEMANAGEMENTCONCEPTS；TOCHANGETHEFUNCTIOASOFAIRTRANSPORTADMINISTRATIVESECTIONSASSOONASPOSSIBLE；TOREPOSITIONTHEOPERATIONPOLICIESOFAVIATIONTRANSPORTATIONENTERPRISES；TOESTABLISHAMODEMENTERPRISESYSTEM,ANDREALIZETHESTRATEGICREGROUP；TOUNCEASINGLYPROMOTETHESTRUCTUREOFCAPITALANDTRANSPORTATIONCAPACITY，ANDSTRENGTHHUMANRESOURCESMANAGEMENT．THISARTICLEEMPHASIZESONTHATONLYIFCHINESEAIRTRANSPORTINDUSTRYBECOMESFAMILIARWITHWTORULES，TRULYGRASPSTHEOPPORTUNITIESAFTERJPININGIRI、ⅣT0，CHANGESTHEINHERENTCONCEPTS，DEEPENSREFORMS，PERFECTSTHEENTERPRISESINTERNALMANAGEMENT．ANDENHANCESTHEINTEMATINNALCOMPETITIVEABILITYOFTHEENTERPRISESANDTHEINDUSTRYINAWHOLE，CANTHISINDUSTRYBEINAIMPREGNABLEPOSITIONINTHEPROCESSOFGLOBALDEVELOPMENT．KEYWORDSWTOAIRTRANSPORTIMPACTMEASURE

簡介：大連理工大學碩士學位論文北方航空公司商務人員培訓與發(fā)展系統(tǒng)研究姓名郭巧例申請學位級別碩士專業(yè)工商管理指導教師易學東20030901ABSTRACTTHEAIRLINESISACOMMERCIALORGANIZATIONPROVIDINGAIRTRANSPORTATIONSERVICESWITHTHECHARACTERSOFHII曲INVESTMENT，HI曲TECLMOLOGYANDHIGHRISKWITHTHERAPIDDEVELOPMENTOFECONOMYGLOBALIZATIONANDKNOWLEDGEECONOMYDOMESTICAIRLINESAREFACINGTHEUNSEENPRESSUREANDCHALLENGESFROMCOMPETITIONSHOWTOEFFICIENTLYACQUIREANDMANAGETHEHUMANRESOURCESHASBECOMEAKEYFACTORFORDOMESTICAIRLINESTOHANDLETHESITUATIONAFTERCHINAENTERINGWTO，REMAINHIGHSPEEDGROWTHANDFULNLLTHECONSISTENTOPERATIONUNDERSUCHBACKGROUNDRESEARCHINGANDSTUDYINGTHEHROFAIRLINESTOHELPCORPORATIONCARRYONTRAININGACTIVITIESSYSTEMATICALLYANDSCIENTIFICALLYWILLBEOFVIMLIMPORTANCEANDOFREALISTICMEANINGFORAIRLINESBASEDONTHEPRESENTPRACTICEOFCORPORATIONDEVELOPMENTANDBUSINESSTRAININGOFCHINANORTHERNAIRLINES，THEARTICLECOMBINESTHETHEORYANALYSISWITHPRACTICE，F(xiàn)OLLOWSTHERESEARCHINGIDEAOFSYSTEMATICTHEORY，ANDISGUIDEDBYTHETHEORYOFTRAININGSYSTEMDESIGNINGTHEORYHSESTHETRAININGEXPERIENCEOFWORLDADVANCEDENTERPRISESANDAIRLINESFORREFERENCETHEARTICLEDESIGNSANEWTRAININGSYSTEMFORTHEBUSINESSEMPLOYMENT，INCLUDINGTHETRAININGSYSTEM，TRAININGTARGETS，TRAININGORGANIZATIONANDFLOWTRAININGCOURSESANDMETHODS，TRAININGENVIRONMENTANDSTAFFMANAGEMENTAFTERTRAININGESTABLISHINGASCIENTIFICANDSYSTEMICTRAININGSYSTEMISTHEKEYELEMENTTOSTANDARDIZETHEBUSINESSSTAFFTRAININGANDDEVELOPMENTOFCHINANORTHERNAIRLINES，THECORPORATIONTRAININGISASYSTEMICWORKNEEMPLOYEE’STRAININGANDDEVELOPMENTMUSTBECOMBINEDWITHCORPORATIONSTRATAGEMDEVELOPMENTANDHUMANRESOURCESPROGRAMMING，ANDMUSTBESUPPORTEDBYFAVORABLECORPORATIONCULTUREANDCONDITION，ANDMUSTDESIGNANDACTUALIZESCIENCETRAININGREALLYFROMTHENEEDOFORGANIZATION，OPERATIONANDEMPLOYEE’SDEVELOPMENTIT’SIMPORTANTTOBUILDUPAGROUPOFEFFECTIVEINSTRUCTORSANDEXAMINEANDEVALUATEMECHANISM，WHICHWILLENSURETHEE街CIENTACTUALIZATIONOFTRAININGANDACHIEVEADYNAMICBALANCEINTHEWHOLESYSTEMOFCORPORATIONHUMANRESOURCESOWEWILLACHIEVETHEENDAIMOFTRAINING，TOCHANGETHEEMPLOYEE’SBEHAVIORANDIMPROVETHEORGANIZATIONPERFONNANCEKEYWORDSAIRTRANSPORTBUSINESSSTAFF；TRAININGANDDEVELOPMENTSYSTEMDESIGN

簡介：南京航空航天大學碩士學位論文洪都航空上市公司資本融資結(jié)構改革實踐研究姓名汪本強申請學位級別碩士專業(yè)馬克思主義理論與思想政治教育指導教師江可申20040101一一ABSTRACTASAMAJORPARTOFTHEREFORMOFTHECAPITALFINANCINGSYSTEMOFCHINA’SSTATEOWNEDENTERPRISESSOES，THEREFORMOFTHECAPITALFINANCINGSTRUCTURESIGNIFIESATRENDOFTHEREFORMOFTHECOUNTRY’SSOESANDMICROSCOPICALLYREFLECTSMARKET’SROLEINRESOURCESALLOCATION．INLIGHTOFEXPERIENCESOFTHEREFORMOFTHECAPITALFINANCINGSTRUCTUREOFCHINA’SAVIATIONINDUSTRYENTERPRISESANDTHEMODEMTHEORIESOFTHECAPITALFINANCINGSTRUCTUREOFENTERPRISESANDFINANCIALMANAGEMENTASWELLASSOMEOTHERTHEORIES，WITHACOMBINEDAPPROACHOFNORMATIVISMANDPOSITIVISM，THEAUTHORANALYZESTHEREFORMOFTHEEQUITYCAPITALFINANCINGANDDEBTCAPITALFINANCINGSTRUCTURESOFTHEJIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATIONANDFINDSOUTTHATTHECOMPANYHASMADEMUCHHEADWAYINTHEREFORMOFITSREFORMOFTHECAPITALFINANCINGSYSTEM．ATTHESAMETIMETHEAUTHORDIAGNOSESTHEHONGDUAVIATION’SSTRONGPARTIALITYFOREQUITYCAPITALFINANCINGANDLACKOFDEBTCAPITALFINANCING，LOWCAPITALPROFITABILITYANDEFFICIENCYOFCAPITALUTILIZATION，INADEQUATENESSINITSCORPORATEGOVEMINGSTRUCTUREANDUNIMPROVEDREVENUES．HENCETHEAUTHORSUGGESTSTHATTHECOMPANYDECENTRALIZESITSEQUITYTOBIGPROPORTIONS，PROMOTESTHECIRCULATIONOFITSPROPERTYRIGHTANDINCREASESDEBTCAPITALFORITSSUSTAINABLE，F(xiàn)ASTANDHEALTHYDEVELOPMENT．KEYWORDSCAPITALFINANCINGSTRUCTURE；REFORM；JIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATION；EQUITYCAPITAL；DEBTCAPITAL．3．

簡介：四川大學碩士學位論文中國航天科工集團公司網(wǎng)絡財務系統(tǒng)安全方案研究及實現(xiàn)姓名高婭玲申請學位級別碩士專業(yè)電子與通信工程指導教師羅萬伯李曉春20030830型查蘭三堡墮燮．生里墮墨型三塞里竺望塑塑墅墨墨竺室壘查塞塑塞壁蹩旦STUDYANDIMPLEMENTATIONOFSECURITYSCHEMEFORCASICNETWORKACCOUNTINGINFORMATIONSYSTEMENGINEERINGFIELDELECTRONICSCOMMUNICATIONENGINEERINGGRADUATESTUDENTGAOYALINGSUPERVISORLUOWANBOLIXIAOCHUNABSTRACTTHEINFORMATIONSYSTEMSECURITYISAVERYIMPORTANTPROBLEMFORENTERPRISECOMPUTERIZATIONANDTHEBUILDUPOFNETWORKANDINFORMATIONSYSTEMSECURITYSCHEMEISACOMPLICATEDSYSTEMICPROJECT，WHICHINVOLVESVARIOUSFACTORSSUCHASSECURITYTECHNOLOGY,SECURITYFRAMEWORK，ANDSECURITYMANAGEMENTPOLICY．UNDERTHEDIRECTIONOFTHETHEORIESFORINFORMATIONSYSTEMSECURITY,WITHTHEMETHODOFINFORMATIONSYSTEMSECURITYENGINEERINGANDTHROUGHTHERESEARCHANDANALYSISFORSAFETYRISKFACINGINPROCESSOFCONSTRUCTIONOFNETWORKANDACCOUNTINGINFORMATIONSYSTEM，THISTHESISPUTFORWARDTHEREQUIREMENTOFACCOUNTINGINFORMATIONSYSTEMSECURITY,ANDONTHEBASISOFPREVIOUSLYMENTIONED，THISPAPERPUTFORWARDASECURITYSOLUTIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM，INCLUDINGTHESECURITYSTRATEGY,SECURITYTECHNOLOGY,ANDSECURITYMANAGEMENT，THISSOLUTIONAREPUTTINGINTOANAPPLICATIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM．KEYWORDSINFORMATIONSYSTEM；INFORMATIONSYSTEMSECURITY；NETWORK；ACCOUNTINGINFORMATIONSYSTEM；SECURITYSCHEME；STUDYANDAPPLICATION

簡介：西北工業(yè)大學碩士學位論文航空材料領域人力資源管理及激勵機制姓名陳猛龍申請學位級別碩士專業(yè)航空工程指導教師梁三星李康林20030301ABSTRACTAMONGHUMANRESOURCEMANAGEMENT，THEINCENTIVEPROBLEMISTHECOREINTHEMODEMORGANIZATIONMANAGEMENTTHISARTICLEMAKESSYSTEMATICRESEARCHONTHEINCENTIVETHEORYTHEAUTHORANALYZESTHECONTENTTHEORYTRANSFORMATIONTHEORYANDTHEINCENTIVETHEORYTHEAUTHORMAKESFULLANALYSESOFTHEINCENTIVEFACTORSAFTERSTUDYINGTHEINDIVIDUALSTAFFBEHAVIORINTHETYPICALINSTITUTEOFAVIATIONMATERIALFIELD，ESPECIALLYTHEDEMANDSTATUSOFTHEPRESENTSCIENTIFICSTAFFTHISARTICLEALSOHASDESIGNEDATHEORYMODELOFINCENTIVEMECHANISMOPERATIONTHROUGHTHECOMPARATIVEANALYSISOFTHEVARIOUSINCENTIVEFACTORSTHEAUTHORHASFOUNDOUTTHEPROBLEMINTHEINCENTIVEPROCESSBYINVESTIGATINGTHEINCENTIVESTATUSOFTHEINSTITUTE，THEWHOLEINCENTIVEMECHANISMOPERATIONMODELHASBEENDESIGNEDBYTHEAUTHOR，INTHEVALUECHAINMANAGEMENTOFTHEINSTITUTEANDTHEREALIZINGOFTHESTAFF’SINDIVIDUALVALUE，INCONSIDERATIONOFTHECOMBINATIONOFTHEWHOLEDEVELOPMENTGOALANDTHEINDIVIDUALDEVELOPMENTTHISPAPERHASSTUDIEDTHEFIVETYPESOFINCENTIVEMODELS，SUCHASTHEREDESIGNOFTHEORGANIZATIONANDTASKS，THEREDEVELOPMENTOFTHEABILITYTHEREEVALUATIONOFTHEVALUE，REDISTRIBUTIONOFTHEVALUEITALSOGIVESTHEREADERSDETAILEDINFONNATIONOFTHEINCENTIVEMECHANISMOFTHEHUMANRESOURCESINTHEFIELDOFAVIATIONMATERIAL，INCLUDINGTHEWHOLEDESIGNANDTHESPECIFICOPERATINGMODEANDMETHOD，WHICHHASSOMEPRACTICALFUNCTIONTOTHESCJENTJFICRESEARCHERSINTHEFIE】DOFAVIATIONMATERIALKEYWORDSINCENTIVEMECHANISM，MANAGEMENT，DEMAND，DESIGNTYPEOFTHESISSPECIALRESEARCH

簡介：西北工業(yè)大學碩士學位論文航空科研單位知識型員工薪酬問題研究姓名王劍申請學位級別碩士專業(yè)工商管理指導教師張樹娟20030301墮三些查堂墜堡蘭ABSTRACTTHECOMPENSATIONOFTHECHINA’SAVIATIONDESIGNANDRESEARCHUNITSISVERYCOMPLEX，F(xiàn)ORTHEREAROTHROESPECIALFEATURESHIDEINTHOSEORGANIZATIONSFIRSTITHASAFAINTMANAGEMENTSURVEYOR’SPOLETHATMIXEDTWOVALUEESTIMATESYSTEM一SOCIALVALUEANDECONOMICVALUESECONDTHESEUNITSUSUALLYOPERATEDUNDERPROJECTSATLOST，THEREARESOMANYACKNOWLEDGEDEMPLOYEESINTHESEUNITSITISDIFFICULTTOCONFIRMTHECOMPENSATIONAMOUNTOFAPROJECT，CREATINGAEMPLOYEEPERFORMANCEAPPRAISOLSYSTEMORCOMPENSATIONSTRUCTUREISALSOAHARDWORKPRACTICEINDIOATESTHATIFWEWANTTOINCREASETHEEFFICIENCYOFTHECOMPENSATIONMANAGEMENTSYSTEM，REDUCETHEMANPOWERCOST，HEIGHTENTHEEMPLOYEE’SSATISFACTION，WEMUSTADOPTANEWSCLENTIFICCOMPENSATIONMANAGEMENTTHEORYANDMETHODSTHISARTICLEDESCRIBSTHEMAINPROBLEMSINTHISSUBJECTBASING0NTHECOMPENSATIONMANAGEMENTPRACTICESOFTHE603INSTITUTION，AFAMOUSAVIATIONRDUNIT，ANALYSISTHEINTERANDEXTERIORMANAGEMENTCIRCUMSTANCETHEMAINCONTRIBUTIONSOFTHISPAPERARESUMMARIZEDASFOLLOWING1、POINTOUTTHEDEFAULTSEXISTEDINTHECOMPENSATIONMANAGEMENTPROCESSTHATWEHAVEBEENUSINGFORAQUITELONGPERIODATTHESAMETIMETHISPAPERGIYESANEWMETHODTHEDYNAMICCOMPENSATIONSYSTEMDESIGNMETHODDCSDMFORTHEAVIATIONRDUNITS，EXPLAINSTHEIMPORTANTMODULESINVOLVEDINDCSDM2、THROUGHADELEGATIONAGENTMODUTE，THEPAPEREXPATLATETHETELATIONSHIPBETWEENTHECOMPENSATIONSTRUCTUREANDPERFORMANCEAPPRAISALSVSTEM3、DISCUSSINGTHECOMPENSATION8J110UNTESTIMATINGFORMULARYOFTHEAIRCRAFTRDPROJECT，CREATEAMOREBASICONETOINSTEADIT4、USETHEANALYTICHIERARCHYPROCESSTODESIGNAPERFORMANCEAPPRAISOLINDICATORSYSTEMTHATSUITWITHTHEACKNOWLEDGEDEMPLOYEES’SPECIALTYTOADJUDGETHERESULTWHICHGENERATEDBYTHESESPECIALPERSONS，KEYWARDSAVIATIONRDCOMPENSATIONRESEARCHUNITS；ACKNOWLEDGEDEMPLOYEE；TYPEOFTHESISAPPLIEDFUNDAMENTAL

簡介：四川大學碩士學位論文中國國際航空西南公司網(wǎng)絡營銷方案研究姓名俞前申請學位級別碩士專業(yè)工商管理指導教師張志敏20030101THERESEARCHFORTHESCHEMEOFNETWORKMARKETINGINAIRCHINASOUTHWESTCOMPANYGRADUATESTUDENTYUQIANSUPERVISORZHANGZHIMINABSTRACTINTHESECONDHALFOF20THCENTURYANEWTRENDOFNEWTECHNOLOGYSWEPTTHEWHOLEWORLDANDTHISWAVEPUSHEDTHEHUMANSOCIETYFORWARDINTONEWAGEINSUCHCIRCUMSTANCES，THEMETHODSOFMARKETINGHAVEGREATCHANGESAMONGWHICHISTHECOMINGOFNETWORKMARKETINGCANNETWORKINGREPLACETHETRADITIONALMETHODONTHEBASISOFINTRODUCINGBRIEFLYTHEBACKGROUNDOFTHEBIRTHOFNETWORKMARKETING，ANALYZINGTHECONTEM，THEORETICALBASISANDELABORATINGTHEPRESENTSITUATIONOFTHEAIRLINESANDMYCOMPANYTHISARTICLEWILLDISCUSSTHEADVANTAGESANDTHEDISADVANTAGESCOMPARINGNETWOFKMARKETINGWJTLLTHETRADITIONALMETHODANDANALYZEINDETAILSTHETACTICSOFNETMARKETINGFORTHEAIRCHINASOUTHWESTCOMPANYBESIDESTHAT，THISTHESISWILLDISSECTTHEREQUIREMENTOFTHETECHNOLOGYFORPRACTICINGTHETACTICSOFTHENETWORKMARKETING1WISHTHISTHESISGUIDETHEMARKETINGOFMYCOMPANYINSOMEEXTENTKEYWORDAIRLINESMARKETINGNETWORKMARKETINGSCHEMEOFMARKETING

簡介：西南財經(jīng)大學碩士學位論文對中國建設銀行在民用航空運輸業(yè)營銷策略的研究姓名張蓉申請學位級別碩士專業(yè)工商管理（EMBA）指導教師張橋云20030601踅點分析。本章還提出了在信貸營銷過程中盛須要關注行監(jiān)風險，并逐一分析了該行業(yè)存在的種種經(jīng)營風險和非經(jīng)營往風險，本章最后對如何在實踐中明確評價各類航空企業(yè)提出了建議。關鍵詞中國建設銀行民用靛空業(yè)營鐫研究