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簡介：南京航空航天大學碩士學位論文江蘇航空工業(yè)企業(yè)融資模式研究姓名施杉杉申請學位級別碩士專業(yè)企業(yè)管理指導教師江可申20081201江蘇航空工業(yè)企業(yè)融資模式研究IIABSTRACTTHEAVIATIONINDUSTRYISCLOSELYRELATEDTOTHEFICTITIOUSECONOMYSYSTEMOFMODERNSOCIETYTHEFINANCINGPATTERNOFTHEAVIATIONINDUSTRYEITHERINUKUSINJAPANISTENDINGTOMARKETIENTEDTHEPROMOTINGOFCOMPANIESVALUETHROUGHCAPITALMARKETHASREPRESENTEDTHEPATHIONOFTHEDEVELOPMENTOFCHINASAVIATIONINDUSTRYWHICHISCHANGINGFROMPRODUCTIONOPERATIONMODETOCAPITALOPERATIONJIANGSUAVIATIONINDUSTRYPLAYSANIMPTANTROLEINTHEWHOLECOUNTRYWHOSEPRODUCTSVALUESALESREVENUEMADEUPTO15WHILEPROFITTAXREACHED40INTHEDLEOF1990’SBUTNOWTHETHREENUMBERSHASBEENDOWNTOABOUT5THEFINANCINGPATTERNOFJIANGSUAVIATIONINDUSTRYISMAINLYSTILLTRADITIONALBYTHEMEANSOFFINANCEFUNDSBANKINGLOANSWHILETHESHAREHOLDINGSYSTEMFMINGPROCESSISQUIETLYSLOWBASEDONTHESUMMARYOFWLDWIDEFINANCINGPATTERNTRENDTHEFINANCINGMETHODSUSEDBYAVIATIONINDUSTRYLISTEDCOMPANIESTHISPAPERCOMPARESJIANGSUWITHOTHERPROVINCESTOFINDOUTTHATMOSTOFLISTEDCOMPANIESOFAVIATIONINDUSTRYLIEINTHOSEPROVINCESAREASWITHLOWECONOMICMARKETINGLEVELASAPROSPEROUSPROVINCEWITHAHIGHECONOMICMARKETINGLEVELJIANGSUAVIATIONINDUSTRYSHOULDHAVEBEENANEXAMPLEMAKINGUSEOFCAPITALMARKETBUTTHEACTUALFACTISNOTTHROUGHMEASURINGSCALEINTERVIEWINGTHISPAPERANALYZESFACTSBLOCKINGFINANCINGPATTERNMARKETIZATIONBYFACTANALYSISMETHODTOMAKEITOUTTHATFOURFACTSFROMENTERPRISESITSELFCAPITALMARKETGOVERNMENTUPPERGROUPTHELATTERTWOINFLUENCEMEFINALLYTHISPAPERPROPOSESFINANCINGSUGGESTIONFROMTHESEFOURASPECTSKEYWDSJIANGSUAVIATIONINDUSTRYENTERPRISESFINANCINGPATTERNMARKETIENTEDFINANCINGCAPITALMARKETFACTANALYSISMETHOD

簡介：≮，C0‘C134中國南方航空股份有限公司企業(yè)文化診斷與評估專業(yè)名稱工商管理碩士申請人姓名唐茜茜導師姓名及職稱孫海法教授答辯委員會簽名主席猙必沖委員張考確唷為≮A移≮答辯日期2008年月日中國南方航空股份有限公司企業(yè)文化診斷與評估專業(yè)工商管理碩士碩士生唐茜茜指導教師孫海法教授摘要越來越多的企業(yè)開始重視企業(yè)文化建設，把建設優(yōu)秀的企業(yè)文化當作企業(yè)的核心競爭力之一，南航也不例外。南航目前處于戰(zhàn)略轉(zhuǎn)型和發(fā)展變革的重要時期，企業(yè)文化的創(chuàng)新尤為重要。為此，南航啟動了南航企業(yè)文化理念創(chuàng)新項目。要創(chuàng)新企業(yè)文化理念，首先要了解文化現(xiàn)狀的特質(zhì)屬性，需要對企業(yè)現(xiàn)有的企業(yè)文化進行診斷和評估。本文首先分析了本研究的背景，然后對相關(guān)文獻進行梳理、歸納和分析，從企業(yè)文化的發(fā)展、概念、層次、維度等基本理論入手，然后對企業(yè)文化的測評理論和模型進行了回顧和分析。然后，結(jié)合南航的特點和本次研究的目的，對選擇的丹尼森OCQ量表模型進行了詳細介紹。接著，在理論研究的基礎(chǔ)上，通過定性和定量結(jié)合的方法，從企業(yè)文化特征方面對南航企業(yè)文化進行全面的診斷和評估。首先，根據(jù)丹尼森OCQ量表設計調(diào)研問卷。然后，在南航全公司范圍內(nèi)發(fā)放問卷，并同時進行訪談。根據(jù)收集的問卷調(diào)研數(shù)據(jù)，利用統(tǒng)計軟件，對丹尼森OCQ量表進行了認真的修正，提煉出南航企業(yè)文化的8個因子，建立了南航企業(yè)文化模型。根據(jù)修正的模型和因子系數(shù)，計算出南航企業(yè)文化現(xiàn)狀特征在各個因子上的得分，畫出南航企業(yè)文化分布圖。最后，結(jié)合訪談、座談等定性研究得出的南航擬人化描述，對南航的企業(yè)文化現(xiàn)狀進行總體評價。關(guān)鍵詞南方航空，企業(yè)文化，診斷和評估