簡(jiǎn)介：四川港信房地產(chǎn)公司是一家主要從事房地產(chǎn)開發(fā)的中小型民營(yíng)企業(yè)。自2004年公司成立以來，已經(jīng)成功開發(fā)了多個(gè)項(xiàng)目，公司業(yè)務(wù)發(fā)展較快。但近年來，隨著成都市房地產(chǎn)市場(chǎng)競(jìng)爭(zhēng)程度不斷加劇和國(guó)家宏觀調(diào)控力度的不斷加大，公司正面對(duì)越來越大的競(jìng)爭(zhēng)壓力，從而威脅到公司的健康發(fā)展。筆者作為公司創(chuàng)始人和領(lǐng)導(dǎo)者，深知市場(chǎng)競(jìng)爭(zhēng)的殘酷性，希望能從戰(zhàn)略的高度明確公司長(zhǎng)期發(fā)展的思路。本文選擇企業(yè)競(jìng)爭(zhēng)戰(zhàn)略作為研究方向，旨在對(duì)公司發(fā)展現(xiàn)狀及其所處的外部競(jìng)爭(zhēng)環(huán)境進(jìn)行深入分析，以得出一個(gè)適用的、可操作性的競(jìng)爭(zhēng)戰(zhàn)略，這個(gè)戰(zhàn)略將幫助港信公司取得更好發(fā)展。文章首先從中小型房地產(chǎn)企業(yè)的界定及其特點(diǎn)的分析入手，然后對(duì)四川港信公司的基本概況做了闡述。選用PEST環(huán)境分析方法對(duì)公司的宏觀競(jìng)爭(zhēng)環(huán)境進(jìn)行分析，并利用波特的“五力模型”對(duì)公司所面對(duì)的產(chǎn)業(yè)競(jìng)爭(zhēng)程度有一個(gè)比較清晰的判斷，并同時(shí)對(duì)公司的內(nèi)部環(huán)境做了詳細(xì)的分析和評(píng)價(jià)。在此基礎(chǔ)上，運(yùn)用SWOT分析技術(shù)，闡明了港信公司在當(dāng)前這樣的市場(chǎng)和行業(yè)環(huán)境中存在的機(jī)會(huì)和威脅以及企業(yè)自身具備的優(yōu)勢(shì)和劣勢(shì)。本文在界定港信公司未來的發(fā)展目標(biāo)，并闡述了可供選擇的三種基本競(jìng)爭(zhēng)戰(zhàn)略后，結(jié)合公司的內(nèi)外部競(jìng)爭(zhēng)環(huán)境，提出了公司在今后的發(fā)展中將采取差異化戰(zhàn)略為主，重點(diǎn)集中戰(zhàn)略為輔的競(jìng)爭(zhēng)戰(zhàn)略組合。最后，本文重點(diǎn)對(duì)港信公司的競(jìng)爭(zhēng)戰(zhàn)略的實(shí)施進(jìn)行了分析，討論如何在產(chǎn)品差異化、戰(zhàn)略聯(lián)盟等方面建立起與競(jìng)爭(zhēng)戰(zhàn)略相適應(yīng)的運(yùn)行機(jī)制和環(huán)境，卓有成效地保證競(jìng)爭(zhēng)戰(zhàn)略實(shí)施。

簡(jiǎn)介：廈門大學(xué)碩士學(xué)位論文民營(yíng)企業(yè)發(fā)展戰(zhàn)略研究以福信集團(tuán)為例姓名陳立文申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師生柳榮20080323ABSTRACTXIAMENFUXINGROUP，ASTRONGANDCOMPPETITIVEPRIVATEENTERPRISEINFUJIANPROVINCE，ISTHEMAINCASEFORTHISARTICLETHISARTICLETAKESADEEPANALYSEANDEVOLVEMENTFORTHESTRATEGYOFFUXINGROUPALSO，THEGREATJOBSONTHEFINANCINGINVESTMENT，REALESTATEDEVELOPMENTHAVEBEENDESCRIBED，TOGETHERWITHTHESHORTTAGEINTHEPAST17YEARSTHEARTICALETAKESADEEPRESEARCHFORTHECHINESEMACROECONOMICANDCONCLUDESTHATCHINESEECONOMYWILLADJUSTORREDRESSAFTERTHEMIDTERMOF2008，ESPECIALLYTHEREALESTATEINDUSTRYSOTHEPRIVATEENTERPRISESSHOULDKEEPTHEEYEONITTHEARTICLETAKEARESEARCHONTHEFUTURE35YEARSSTRATEGYFORTHEFUXINGROUP，ONTHEBASEOFTHESWOTANALYSEANDTHEFEASIBLECHOICEWILLBETHEPEINVESTMENT，IPOORGOINGPUBLICTHROUGHBUYINGASHELL，HOLDINGASECURITYCOMPANYETCTHEWORKTEAMMANAGEMENT，NONOVERSPREADING，CAUTIOUSTOTHENEWINDUSTRYWILLBETHEFOCUSWHENITSIMPLEMENTFORTHESTRATEGYOFFUXINGROUPKEYWORDSPRIVATEENTERPRISES，DEVELOPMENTSTRATEGYXIAMENFUXINGROUP

簡(jiǎn)介：分類號(hào)密級(jí)單位代碼學(xué)號(hào)西北大學(xué)10697碩士學(xué)位論文指導(dǎo)教師塞焦童專業(yè)技術(shù)職務(wù)型J童邀學(xué)科專業(yè)國(guó)氐絲盜堂答辯日期學(xué)位授予日期二OO七年六月ABSTRACTMODEMMARKETECONOMYACTUALLYISTHECREDITECONOMYESTABLISHEDWITHINTHEFRAMEWORKOFLEGALSYSTEMADVANCEDSOCIALCREDITSYSTEMPLAYSASIGNIFICANTROLEINSUCHAREASASPRECAUTIONAGAINSTFINANCIALRISKANDALLOCATIONOFMARKETRESOILL“GESTHEESTABLISLAMENTOFCREDITINVESTIGATIONSYSTEMISVERYCRUCIALFORTHATOFTHESOCIALCREDITSYSTEMINCHINATHEIMPLEMENTOFCREDITINVESTIGATIONISJUSTATTHERUDIMENTALSTAGETHEBUILDINGOFCREDITSYSTEM，F(xiàn)ORTHEPRESENTONLYCARRIEDOUTINDEPENDENTLYBYINDIVIDUALPROVINCESANDCITIES，ANDITISPLANNEDTHATINTHENEARFUTUREALLTHESEREGIONALCREDITSYSTEMSWILLBEINTEGRATEDNATIONWIDENOWITISHI曲TIMETHATSHAANXI，011EOFTHEMAJORCONTRIBUTINGPROVINCESINECONOMICDEVELOPMENTOFTHEWESTBUILDSUPITSOWNCREDITSYSTEMWITHREFERENCETOTHEGENERALSITUATIONOFSHAANXIANDTHATOFOURSTATE，THISPAPERWITHAPRACTICALPERSPECTIVEANDFROMFIVEASPECTS，PUTSFORWARDSEVERALSUGGESTIONSTOTHEMODELINGOFSHAANXI’SCREDITSYSTEMFIRSTLYASTOLAWSANDREGULATIOAS，SINCETHEREISSHEERBLANKINCHINA’SCREDITLEGISLATIONSHAANXISHOULDRESORTTOINTERNATIONALPRACTICESINTHISTICLDANDMOVEFASTTOCULTIVATEAREGULATORYENVIRONMENTWITHINDUSTRYRULES，SECTORDECREESANDREGDATORYPRESCRIPTIONSINADDITIONTHEADMINISTRATIVEGUIDANCEANDGOVERNANCESHALLBESTRENGTHENEDTOMAKELLPTHEDEFICIENCIESCAUSEDBYDISCREPANCYINTHEPACEOFCREDITLEGISLATIONANDCREDITINVESTIGATIONSECONDLYASTOTHESUPERVISIONO／1CREDITINVESTIGATIONINDEPENDENTGOVERNMENTALDEPARTMENTSHOULDBESETUPTOACTASSUPERVISORWHICHWILLNOTACTUALLYINVOLVEINTOTHEMANAGEMENTANDMEANWHILEWILLBEARRESPONSIBILITIESTONURTURETHEDEVELOPMENTOFSELFDISCIPLINEDTLADEASSOCIATIONSANDTOIMPELTHERELEVANTINVESTIGATIVEPROCEEDINGS，ESPECIALLYTHOSEOFTHELOCALREGULATIONSTHIRDLYASTOTHEOUTCOMEBYCREDITINVESTIGATION謝TLLREALLOCATIONOFTHEONHANDRESONRCESDATABASEOILDIFFERENTLEVELSSHALLBEESTABLISHEDTOMAKETHEREALIZATIONOFDATASHARINGPOSSIBLETHEAPPLICATIONOFTHEOUTCOMEREQUIRESTHEFOSTERINGOFMARKETDEMANDWHICHWILLGIVEFULLPLAYTOTHECREDITPRODUCTSTHECREDITINVESTIGATIONREQUIRESTHEORGANIZATIONSI

簡(jiǎn)介：平板電視消費(fèi)市場(chǎng)正成為彩電市場(chǎng)消費(fèi)的時(shí)尚潮流，CRT彩電企業(yè)面對(duì)殘酷的外部環(huán)境。強(qiáng)化質(zhì)量成本管理，將有助于CRT彩電企業(yè)增加價(jià)格方面的競(jìng)爭(zhēng)優(yōu)勢(shì)，延長(zhǎng)產(chǎn)品的生命周期，取得良好的經(jīng)濟(jì)效益。本文將質(zhì)量成本定義為“企業(yè)為保證和提高產(chǎn)品質(zhì)量而支出的一切費(fèi)用，以及因未達(dá)到既定質(zhì)量水平而造成的一切損失之和，它包括預(yù)防成本、鑒定成本、內(nèi)部失敗成本、外部失敗成本”。湖南信光公司作為一個(gè)占有全國(guó)近10％市場(chǎng)份額的CRT彩電企業(yè)，不可避免地受到行業(yè)大環(huán)境的影響?；贑RT彩電在相當(dāng)長(zhǎng)的時(shí)間內(nèi)，仍有一定的市場(chǎng)和使用價(jià)值，湖南信光公司可以通過加強(qiáng)質(zhì)量成本管理降低產(chǎn)品成本，以優(yōu)質(zhì)低價(jià)的CRT彩電產(chǎn)品與平板電視競(jìng)爭(zhēng)，延長(zhǎng)企業(yè)的生命周期。但湖南信光公司在質(zhì)量成本管理方面存在一些問題，主要包括對(duì)質(zhì)量成本管理的重要性缺乏足夠的認(rèn)識(shí)；質(zhì)量成本結(jié)構(gòu)不合理；質(zhì)量成本管理和財(cái)務(wù)管理存在不協(xié)調(diào)；以技術(shù)標(biāo)準(zhǔn)作為檢驗(yàn)標(biāo)準(zhǔn)不合理等。本文建議湖南信光公司通過以下方面強(qiáng)化質(zhì)量成本管理，即導(dǎo)入全面質(zhì)量成本管理體系；確定最佳質(zhì)量成本結(jié)構(gòu)；建立質(zhì)量成本會(huì)計(jì)制度；剖析質(zhì)量成本異動(dòng)原因；合理應(yīng)用產(chǎn)品質(zhì)量公差等。

簡(jiǎn)介：貴州大學(xué)碩士學(xué)位論文北京萬信杰科技有限公司發(fā)展戰(zhàn)略研究姓名李金紅申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張勝榮20071001貴州大學(xué)碩士學(xué)位論文ABSTRACTBEIJINGWANXINJIETECHNOLOGYCO，LTDISAHIGHTECHCOMPANYLOCATEDINZHONGGUANTUN，BEIJINGITISENGAGEDINDEVELOPINGANDPROVIDINGSMARTHOMEPRODUCTSASWELLASPROVIDINGSOLUTIONSANDSERVICESWANXINJIESETUPIN1999，ISFACINGONHOWTOGAINAFURTHERDEVELOPMENTDUETOTHEDEVELOPMENTOFTHEIMPROVEMENTOFITTECHNOLOGYANDTHEGROWTHOFSECURITYNEEDS，THESMARTHOMEMARKETGREWUPDRAMATICALLYINAVERYFEWYEARSASARESULT，LOTSOFCOMPETITORSENTEREDIN，ANDTHEMARKETENVIRONMENTBECAMEMORESERIOUSLYTHISPAPERSTUDIEDCAREFULLYONTHECOMPANY’SINNERANDOUTERENVIRONMENT，ANDMADEASUITABLEDEVELOPMENTSTRATEGYFORBEIJINGWANXINJIETECHNOLOGYCO，LTDTHISPAPERPOINTSOUTTHATWANXINJIESHOULDINSISTONITSMARKETLOCATION，ANDAIMTOBETHENO1COMPANYINTHESMARTHOMEINDUSTRYFURTHERMORE，THISPAPERGIVESMORESUGGESTIONSOFHOWTOEXECUTETHESTRATEGYFOREXAMPLE，BUILDAMORESTRONGBRAND，IMPROVEAFTERSALESERVICES，ENLARGETHEPRODUCTLINE，STRENGTHENTHEDEVELOPMENTOFHRRESOURCES，IMPROVEFINANCINGABILITY，ANDSOONKEYWORDSINTELLIGENTRESIDENCE，DEVELOPMENTSTRATEGY，EXECUTIONOFSTRATEGY4

簡(jiǎn)介：湖南大學(xué)碩士學(xué)位論文湖南征信監(jiān)管體系建設(shè)研究姓名柳素青申請(qǐng)學(xué)位級(jí)別碩士專業(yè)金融學(xué)指導(dǎo)教師曾令華20071001ABSTRACTCREDITISTHEFCIUNDATIONOFMARKETECONOMYCREDITCHECKINGISAEFFECTIVEAPPROACHFORCONSTRUCTINGANDSOLIDIFYINGCREDITSYSTEM，ANDITISVERYSIGNIFICANTTHATSTUDYINGONCREDITCHECKINGANDSUPERVISINGTHISPAPERONTHEBASEOFCREDITANDTHEORYOFCREDITCHECKINGSUPERVISINGDISCUSSESTHEREASONFORSETTINGUPSOCIETYCREDITSYSTEM，CONTENT，ANDDESIGNOFMECHANISMANDDISCUSSESHOWTODEALWITHTHESUPERVISINGPOLICYPROBLEMONCREDITCHECKINGSUPERVISINGANDDEVELOPMENT，DEMONSTRATESHOTPROBLEMOFCREDITCHECKINGINDUSTRYANDITSSUPERVISINGINHUNANPROVINCEPUTSFORWARDSOMEREFERENCEDPOLICYADVISETHISPAPERALSOBRINGSFORWARDAUTHORS’SELFGOVERNEDVIEWPOINTSAFTERANALYZINGTHEMATTERWHICHINFLUENCESHUNANCREDITCHECKINGANDSUPERVISINGSYSTEMPRESENTANDAFLERTIME，ANDUSESINSIDEANDOUTSIDEAVAILABLEEXPERIENCEONCREDITCHECKINGSYSTEMFORREFERENCE，COMPARATIVELYANALYSESTWOKINDSOFMODELOFCREDITCHECKINGSUPERVISINGACCORDINGTOTHEAUTHORS’OPINIONS，THISPAPERPUTSFORWARD7PIECESOFADVICEASFOLLOWSWHICHWILLPROMOTEHUNANCREDITCHECKINGDEVELOPINGNORMATIVELYHEALTH，ANDFAST1ESTABLISHSANITYCREDITCHECKINGLAWSTHISPAPERADVISETHATGOVERNMENTSHOULDCONSTITUTEADMINISTRATIONMANAGEBYLAWWHICHWILLFILLUPTHELAWBLANKBYUSINGDEVELOPEDCOUNTRIES’ADVANCEDEXPERIENCEFORREFERENCEONTHEBASEOFPRESENTECONOMYANDFINANCELAWS，MEANWHILE，EMENDSTHEITEMSINPRESENTLAWSWHICHCOLLIDESWITHNEWLAW2BALANCETHERELATIONSHIPBETWEENCREDITCHECKINGDEVELOPMENTANDPROTECTINGINDIVIDUALINTIMACYWHICHINCLUDESPROTECTINGCONSUMERS’RIGLLTOFKNOWINGTHEINSIDEINFORMATIONANDACCUSE，ENSURINGCREDITINFORMATIONCOMPLETEANDTIMELY3ESTABLISHCREDITCHECKINGSYSTEMINSAMEINDUSTRYUNITESUPERVISEMECHANISMANDINFORMATIONSHARINGSYSTEMITINCLUDESCOLLECTINGCREDITINFORMATIONRESOURCEFROMALLDEPARTMENTSANDALLINDUSTRIES，F(xiàn)OUNDINGCREDITINFORMATIONSHARINGMECHANISM，ETC，WHICHSHOULDRELYON‘‘THEENTERPRISEANDINDIVIDUALBASICCREDITINFORMATIONSYSTEM”MADEBYPBCANDTAKEENTERPRISEANDINDIVIDUALCREDITCHECKINGASBREAKTHROIIGH4SETUPPRINCIPALPARTRESTRICTINGMECHANISM，WHICHMEANSPROPAGANDIZECREDITCONCEPTFOUNDPROMPTINGMECHANISMFORGOODCREDITREPORTANDPUNISHINGFORBAD0NESILL

簡(jiǎn)介：中南大學(xué)碩士學(xué)位論文恒信證券經(jīng)營(yíng)風(fēng)險(xiǎn)管理研究姓名熊云申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師劉冬榮20081101ABSTRACTCHINA’SSTOCKMARKETJUSTOVERADECADETHROUGHTHECOURSEOFDEVELOPMENTINTHESTOCKMARKETASAWHOLE，LISTEDCOMPANIESBYSECURITIESCOMPANIESCANSPONSORONTHESTOCKEXCHANGE，TOINVESTORSTHROUGHSECURITIESCOMPANIESINORDERTOPROVIDEACCESSTRANSACTIONS，SECURITIESFIRMSTHROUGHTHEIROWNSELFINVOLVEDINUNDERWRITINGANDTRADINGINTHESECURITIESMARKETTHEREFORE，SECURITIESCOMPANIESISAFOCALPOINTFORTHESTOCKMARKETASAWHOLE，BUTALSOTHECONCENTRATIONOFRISK，F(xiàn)ACEDWITHFLVARIETYOFRISKSANDTESTSTHESTOCKMARKET’SMAJORCHANGESINTHEEXTERNALENVIRONMENTANDINCREASINGLYFIERCECOMPETITIONINTHEINDUSTRYSOTHATSECURITIESCOMPANIESAREFACINGTHERISKOFMOREANDMORECOMPLEXTHEREFORE，RISKMANAGEMENTCOMPANIESSECURITIESCANBESAIDTOBETHECOREOFTHEOPERATIONANDMANAGEMENT，ANDSTABLEDEVELOPMENTOFSECURITIESCOMPANIESISTHEMOSTFUNDAMENTALPROTECTIONHOWRISKMANAGEMENTTOPREVENTANDRESOLVETHEVARIOUSRISKSOFSECURITIESCOMPANIESHASBECOMETHETOPPRIORITYFORTHESURVIVALANDDEVELOPMENT，CHINASSECURITIESCOMPANIESTOSTRENGTHENRISKMANAGEMENTISSTILLANEEDINTHEFIELDOFINDEPTHSTUDYOFTHEORYANDPRACTICEAREWORTHYOFANIMPORTANTSUBJECTOFSTUDYONETHEAUTHOROFHENGXINSECURITIESCO，THECOMPANY’SOPERATINGRISKMANAGEMENTSYSTEMFORSERIOUSRESEARCH，F(xiàn)ROMBROKERAGE，INVESTMENTBANKING，ASSETMANAGEMENTANDSELFEMPLOYEDBUSINESSOPERATIONSOFTHESOURCESOFRISK，RISKMANAGEMENTANDTHESTATUSOFTHEEXISTINGPROBLEMSCARRYOUTAMOREINDEPTHEMPIRICALRESEARCHANDTHEORETICALSTUDIESANDTHEINTRODUCTIONOFAHPMETHODTOBUILDAHENGXINSECURITIESCOMPANIESTOIDENTIFYTHEDEGREEOFRISKMODEL，THECORRESPONDINGPREVENTIVEMEASURESANDCOUNTERMEASURESHENGXININSECURITIESCOMPANIESTOESTABLISHACLEARHIERARCHYTHERIGHTTOSELECTTHECLEARRISKMANAGEMENTSYSTEMS，TODEVELOPAREASONABLERISK1IMITSANDEFFECTIVEALLOCATIONOF

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文莊信萬豐（中國(guó)）有限公司經(jīng)營(yíng)戰(zhàn)略研究姓名張作嶺申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師胡建績(jī)20071030052025264張作嶺莊信萬豐中國(guó)有限公司經(jīng)營(yíng)戰(zhàn)略研究表目錄表31我國(guó)機(jī)動(dòng)車排放法規(guī)一覽17表32按農(nóng)戶收入5等分分組的農(nóng)村居民生活消費(fèi)水平比較20表3320022006年全國(guó)農(nóng)村居民生活消費(fèi)支出結(jié)構(gòu)變化20表41莊信萬豐中國(guó)SWOT分析一38表42SPECE矩陣各因素分析40表43莊信萬豐中國(guó)有限公司QSPM矩陣44表51產(chǎn)品和市場(chǎng)戰(zhàn)略組合47表52各戰(zhàn)略聯(lián)盟對(duì)象分析52

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文論中國(guó)移動(dòng)的“飛信”營(yíng)銷策略姓名沈雷明申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師駱品亮20071022學(xué)號(hào)；05202530L姓名沈雷明論中國(guó)移動(dòng)的“飛信”營(yíng)銷策略摘要伴隨著移動(dòng)通信的快速發(fā)展，人們對(duì)通信的移動(dòng)性、個(gè)性化以及對(duì)信息的需求呈急劇上升趨勢(shì)，新業(yè)務(wù)的推出體現(xiàn)了市場(chǎng)的需求和發(fā)展的需求。移動(dòng)通信運(yùn)營(yíng)商簡(jiǎn)單依靠用戶數(shù)量擴(kuò)張換來收入、利潤(rùn)高速增長(zhǎng)的時(shí)代已經(jīng)過去，必須依靠創(chuàng)新業(yè)務(wù)競(jìng)爭(zhēng)來引導(dǎo)“消費(fèi)積聚”和“消費(fèi)升級(jí)”，從而實(shí)現(xiàn)可持續(xù)的產(chǎn)業(yè)增長(zhǎng)，而“飛信”業(yè)務(wù)的提出正逢其時(shí)。本文期望為CMCC如何進(jìn)一步推動(dòng)“飛信”業(yè)務(wù)的發(fā)展，實(shí)現(xiàn)電信和互聯(lián)網(wǎng)的融合，推動(dòng)無線數(shù)據(jù)業(yè)務(wù)的發(fā)展提供一定的借鑒參考意義。本文基于“飛信”業(yè)務(wù)本身，針對(duì)CMCC無線數(shù)據(jù)業(yè)務(wù)發(fā)展中存在的問題，在分析CMCC無線數(shù)據(jù)業(yè)務(wù)產(chǎn)業(yè)鏈的演化路徑和發(fā)展方向的基礎(chǔ)上，歸納了“飛信”業(yè)務(wù)營(yíng)銷的方法和模式。關(guān)鍵詞飛信移動(dòng)通信產(chǎn)業(yè)鏈中圖分類號(hào)F42

簡(jiǎn)介：I摘要企業(yè)集團(tuán)作為適應(yīng)市場(chǎng)經(jīng)濟(jì)競(jìng)爭(zhēng)需要的產(chǎn)物，在促進(jìn)市場(chǎng)經(jīng)濟(jì)發(fā)展中發(fā)揮著十分重要的作用。企業(yè)集團(tuán)的興衰成敗在很大程度上取決于企業(yè)的管理，財(cái)務(wù)管理模式是企業(yè)集團(tuán)管理的重要組成部分，科學(xué)有效的財(cái)務(wù)管理模式，對(duì)企業(yè)集團(tuán)的發(fā)展起著非常重要的作用。因此對(duì)企業(yè)集團(tuán)財(cái)務(wù)管理的模式進(jìn)行研究，建立健全科學(xué)、合理、有效的企業(yè)集團(tuán)財(cái)務(wù)管理模式是非常必要的。本文在對(duì)企業(yè)集團(tuán)的定義、國(guó)內(nèi)外企業(yè)集團(tuán)的發(fā)展歷史、企業(yè)集團(tuán)財(cái)務(wù)管理的特點(diǎn)和主體、企業(yè)集團(tuán)財(cái)務(wù)管理的內(nèi)容進(jìn)行闡述的基礎(chǔ)上，比較分析現(xiàn)有企業(yè)集團(tuán)“集權(quán)式”、“分權(quán)式”、“相融式”三種財(cái)務(wù)管理模式的利弊。根據(jù)信科集團(tuán)的產(chǎn)權(quán)結(jié)構(gòu)和財(cái)務(wù)組織結(jié)構(gòu)，對(duì)信科集團(tuán)的產(chǎn)權(quán)情況進(jìn)行梳理，從產(chǎn)權(quán)組織角度分析信科集團(tuán)財(cái)務(wù)管理模式的選擇；根據(jù)對(duì)信科集團(tuán)產(chǎn)權(quán)關(guān)系的分析，結(jié)合企業(yè)集團(tuán)財(cái)務(wù)管理的理論和方法，聯(lián)系信科集團(tuán)以掌握TDSCDMA第三代移動(dòng)通信終端核心技術(shù)并成為相關(guān)芯片產(chǎn)品的主要供應(yīng)商為戰(zhàn)略重點(diǎn)的實(shí)際情況，闡述信科集團(tuán)采用“集權(quán)式”財(cái)務(wù)管理模式的依據(jù)；從組織機(jī)構(gòu)的變革、財(cái)務(wù)人員的配備等角度討論信科集團(tuán)“集權(quán)式”財(cái)務(wù)管理模式的實(shí)施問題，同時(shí)對(duì)信科集團(tuán)“集權(quán)式”財(cái)務(wù)管理模式實(shí)施過程中尚待解決的問題提出相應(yīng)的解決建議。本文的研究對(duì)信科集團(tuán)財(cái)務(wù)管理模式的改進(jìn)和完善提供了思路，對(duì)與信科集團(tuán)相似的中小型高科技企業(yè)集團(tuán)財(cái)務(wù)管理模式選擇具有一定的參考價(jià)值。關(guān)鍵詞關(guān)鍵詞企業(yè)集團(tuán)，財(cái)務(wù)管理模式，集權(quán)式

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文正信監(jiān)理公司競(jìng)爭(zhēng)戰(zhàn)略研究姓名厲丹申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師潘安成20071215正信監(jiān)理公司競(jìng)爭(zhēng)戰(zhàn)略研究THESTUDYOFZHENGXINSUPERVISIONCOMPANYCOMPETITIVESTRATEGYABSTRACTTHEPROFESSIONOFSUPERVISIONHAS18YEARS’HISTORYINCHINAITPLAYSANIMPORTANTROLEINCONTROLLINGOFENGINEERINGCONSTRUCTIONQUALITYINVESTMENTANDPROGRESSITPROMOTESIMPROVEMENTOFENGINEERINGCONSTRUCTIONMANAGEMENTHOWEVER，THEPROFESSIONHASN’TKEPTPACEWITHTHEWORLDASIMAGINEDWHENTHES”TEMWASESTABLISHEDTHEWHOLEPROFESSIONGENERALLYOPERATESATTHEINFERIORMARKETNLCCOMPETITIONBETWEENSALNEQUALITYANDLOWPRICEISVERYKEENTHECONTENTOFTHEDISSERTATIONISTOSTUDYHOWTOOVERCOMEADVERSARYINFLUENCEINTHEENVIROMENTANDMAINTAINCOMPETITIVEADVANTAGEFORZLLENGXINSUPERVISIONCOMPANYTHEDISSERTATIONMAKESUSEOFTHEPESTANALYSISMETHODSTUDYOUTERENVIRONMENTOFZHENGXINSUPERVISIONCOMPANYANDTHINKSTHATRAPIDGROWTHOFMACROECONOMYPROVIDESANINVALUABLECHANCETOENTERPRISEPROGRESSITSHOWSTHATOURNATIONCONSTRUCTIONMARKETWILLBEKEEPINGPROSPEROUSLYINTHEMEANTIME，THEENTERPRISEALSOFACESSOMETHREATSWHICHWILLSTOPENTERINGINTOSUPERIORMARKETWHILEANALYZINGINNERENVIRONMENTOFENTERPRISE，THEDISSCRTATIONALSOUSESSOMEMCTHOSUCH勰KEYELEMENTSFORSNCCESSANDTHEVALUECHAINANALYSISTORECOGNIZEADVANTAGESOFENTERPRISEREPUTATIONANDSERVICEQUALITYASWELLASDISADVANTAGESOFHUMANRESOURCESANDCREATIVECONSCIOUSNESSTHENUSINGSWOTROODELTOFORMULATEASERIESOFCOMPETITIVESTRATEGIESANDESTABLISHCONCENTRATIONANDDIFFCRENTIATIONSTRATEGYFINALLYINORDERTOCALTYOUTCOMPETITIVESTRATEGYTHEDISSERTATIONMAKESSYSTEMATICPLANONORGANIZATIONSTMCTURE，BRANFLHUMANRESOLⅡCESANDCULTUREOFENTERPRISE髓EWAYSCOULDENSULETHESTRATEGYIMPLEMENTATIONSMOOTHLYTHEDISSERTATIONCONSIDERSTHATZHENGXINSUPERVISIONCOMPANYSHALLREALIZEITSCOMPETITIVEGOALSBYTHEINSTRUCTIONOFCONCENTRATIONANDDIFFERENTIATIONSTRATEGYKEYWORDSSUPERVISION；COMPETITIVESTRATEGY；INFERIORMARKET

簡(jiǎn)介：西南交通大學(xué)碩士學(xué)位論文信誠(chéng)人壽保險(xiǎn)公司A分支機(jī)構(gòu)籌建管理研究姓名黃衍曉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師趙冬梅20080301ABSTRACTPREPARETOESTABLISHMANAGEMENT，MEANISNEWPREPARATIONFORESTABLISHMENTAPPLICATIONPLAN，ORGANIZE，COMMAND，COORDINATEANDMEANSWHOLECOURSETOMANAGEPROJECTCONSTRUCTIONOFCONTROLLINGETCINTHECOURSEOFPROJECT，MAKETHEPROJECTSUCCEEDINSETTINGUPANDRUNNINGCANSEEKKEYELEMENT，EVERYLINK，EVERYCONTROLMEASURES，EVERYPOLICYANDTHEBESTASSOCIATIONSOFDIFFERENTMEANSOFEVERYORGANIZATIONINGOODMANAGEMENTOFPREPARATIONFORESTABLISHMENT，MAKETHEPROGRESSACCORDINGTOSCHEDULEOFPROJECTFINISH，BUILDUPAPROJECTANDISMADEAVAILABLETOTHEUSERSFINALLVWITHTHEOPENINGFURTHERLYOFMARKETOFCHINA’SINSURANCE，THEMARKETOFINSURANCEOFOURCOUNTRYFACESTHEUNPRECEDENTEDCHALLENGE，THESUCCESSFULSETTINGUPBRANCHHASVERYIMPORTANTFUNCTIONTOEACHINSURANCECOMPANYSO，ITHASREALISTICMEANINGSTHATTHISTHESISPREPARESTOESTABLISHTHERESEARCHOFMANAGEMENTTOABRANCHOFCITICPRUDENTIALLIFEINSURANCECOMPANYTHEMAINWORKOFTHESISASFOLLOWSTHEFIRST，HAVERECOMMENDEDABRANCH’SPROJECTTOPREPARETOESTABLISHTHEFRAMEWORKOFORGANIZING，HAVESTARTEDSTAGE，IMPLEMENTEDSTAGE，CONFIRMEDSTAGEANDOPENSTAGEANDDESCRIBEDTHEWHOLECOURSETHATPREPARESTOESTABLISHOFPROJECTOFEACHDEPARTMENTOFABRANCHFROMTHEPROJECTMANAGEMENTINDETAILTHESECOND，COMMUNICATETOCOOPERATEFROMEVERYDEPARTMENTINSUFFICIENTLY’’PROJECTMANAGER’SRESPONSIBILITYANDPOWERARENOTCLEARTHEPROJECTPERSONNELSENTHUSIASMISNOTHIGH，THEPROJECTPERSONNELDOESNOTANALYZETHATPREPARETOESTABLISHTHEEXISTINGPROBLEMOFMANAGEMENTGROUPINABRANCH’SPROJECT，HAVEPUTFORWARDRELEVANTCOUNTERMEASURESTHETHIRD，HAVEPOINTEDOUTANDABRANCH’SPROJECTPREPAREDTOESTABLISHTALENTCAPACITYTHATTHEPROBLEMEXISTS，ITISNOTENOUGHTOSTOREFROMTHEPERSONINCHARGEOFABRANCH，THEPERSONNELONTHEMIDDLEANDSENIORLEVELSTOREDTHEINCOMPLETELYPROJECTPREPAREDTOESTABLISHTHEMANAGER，HADINADEQUATEEXPERIENCE，THEEXPERIENCEOFPREPANNGTOESTABLISHPERSONNELOFPROJECTISNOTENOUGHFORFOURRESPECTSANDPUTFORWARDTHEMETHODSOLVEDTHEFOURTH，HAVEANALYZEDTHATPREPARESTOESTABLISHTHEEXISTINGPROBLEMINTHEREGULATORYSYSTEMINABRANCH’SPROJECT，PREPARETOESTABLISHTHERULESANDREGULATIONSIN

簡(jiǎn)介：論文題目院系專業(yè)學(xué)號(hào)作者指導(dǎo)教師完成EL期首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文高科技企業(yè)中研發(fā)人員的績(jī)效考核研究一一以德信智能北京技術(shù)有限公司為例0O227L2怛甚日促貢隨著中國(guó)經(jīng)濟(jì)的發(fā)展，高科技企業(yè)在國(guó)民經(jīng)濟(jì)中扮演著越來越重要的角色。研發(fā)人員作為企業(yè)中最核心的人力資本，他們?cè)诮M織中的有效配置及其積極性的發(fā)揮是高科技企業(yè)核心技術(shù)能力的重要來源，更是企業(yè)保持核心競(jìng)爭(zhēng)力得到持續(xù)發(fā)展的動(dòng)力源泉。而這部分成員的特點(diǎn)及其工作的特性又決定了對(duì)其管理手段的特殊性。績(jī)效考核作為人力資源管理的一個(gè)重要工具，是企業(yè)實(shí)現(xiàn)戰(zhàn)略目標(biāo)的有效手段，又是促進(jìn)激勵(lì)效果的重要杠桿。充分發(fā)揮績(jī)效考核的激勵(lì)作用，設(shè)計(jì)科學(xué)的方法對(duì)高科技企業(yè)研發(fā)人員業(yè)績(jī)進(jìn)行考核，決定了企業(yè)吸引、保留、激勵(lì)關(guān)鍵人才的力度，從而從根本上決定了企業(yè)的競(jìng)爭(zhēng)力并最終決定了企業(yè)的興衰成敗。如何與時(shí)俱進(jìn)的改良傳統(tǒng)的績(jī)效考核方法是實(shí)現(xiàn)企業(yè)可持續(xù)發(fā)展的關(guān)鍵。本文運(yùn)用關(guān)鍵績(jī)效指標(biāo)法和360度績(jī)效考核為理論指導(dǎo)，結(jié)合企業(yè)研發(fā)人員的特點(diǎn)及其工作特性，通過一些可量化的指標(biāo)為企業(yè)研發(fā)人員建立團(tuán)隊(duì)與個(gè)人的績(jī)效考核體系。全文共分兩大部分第一部分是理論。主要針對(duì)高科技企業(yè)研發(fā)人員個(gè)性特征與工作特性，結(jié)合績(jī)效考核方法構(gòu)建高科技企業(yè)研發(fā)人員績(jī)效考核內(nèi)容，為最終建立企業(yè)研發(fā)人員績(jī)效考核體系打下基礎(chǔ)。第二部分是案例。主要結(jié)合第一部分的理論模型運(yùn)用比較的方法，通過對(duì)某公司軟件中心研發(fā)人員績(jī)效考核體系診斷分析，構(gòu)建了高新技術(shù)企業(yè)研發(fā)人員的績(jī)效考核體系。本人期望本文能為我國(guó)高科技企業(yè)研發(fā)人員的績(jī)效考核工作提供一些有益的思路，并在具體的方法上為企業(yè)研發(fā)人員績(jī)效考核提供參考。關(guān)鍵字高科技企業(yè)，研發(fā)人員，績(jī)效考核第1頁共72頁

簡(jiǎn)介：I摘要隨著市場(chǎng)經(jīng)濟(jì)的高速發(fā)展，中國(guó)移動(dòng)通信市場(chǎng)發(fā)展迅猛，但環(huán)境的不確定性使該行業(yè)面臨巨大的挑戰(zhàn)。重慶移動(dòng)公司是重慶通信市場(chǎng)的領(lǐng)頭羊，在競(jìng)爭(zhēng)對(duì)手的步步緊逼下，客戶增長(zhǎng)速度開始放緩，每客戶每月消費(fèi)（ARPU）也在不斷下降。在這種條件下，飛信作為新興移動(dòng)數(shù)據(jù)業(yè)務(wù)，隨著通信技術(shù)的不斷發(fā)展，從傳統(tǒng)的單向信息獲得，逐步向互動(dòng)交流，以及移動(dòng)互聯(lián)網(wǎng)的方向大力發(fā)展，必然會(huì)成為重慶移動(dòng)應(yīng)對(duì)未來殘酷的競(jìng)爭(zhēng)格局、穩(wěn)定客戶資源以及拉動(dòng)移動(dòng)業(yè)務(wù)新的增長(zhǎng)點(diǎn)的利器之一。因此無論從技術(shù)發(fā)展、市場(chǎng)需求、運(yùn)營(yíng)商競(jìng)爭(zhēng)三方面來看，都迫使中國(guó)移動(dòng)需要盡快推廣飛信應(yīng)用，盡快確定市場(chǎng)接受的足夠成熟的飛信推廣模型。本文應(yīng)用市場(chǎng)營(yíng)銷及競(jìng)爭(zhēng)戰(zhàn)略相關(guān)理論知識(shí)和分析方法，在深入調(diào)查研究全國(guó)短信市場(chǎng)發(fā)展的基礎(chǔ)上，采用市場(chǎng)細(xì)分與目標(biāo)市場(chǎng)選擇理論對(duì)重慶飛信市場(chǎng)進(jìn)行了細(xì)分，確定了重慶移動(dòng)應(yīng)參與競(jìng)爭(zhēng)的目標(biāo)市場(chǎng)，繼而運(yùn)用波特的五種競(jìng)爭(zhēng)力量模型分析研究目標(biāo)市場(chǎng)中的行業(yè)結(jié)構(gòu)，并重點(diǎn)分析了主要競(jìng)爭(zhēng)對(duì)手的情況，然后采用SWOT分析法研究重慶移動(dòng)相對(duì)于競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)與劣勢(shì)及目標(biāo)市場(chǎng)環(huán)境中的機(jī)會(huì)與威脅，最終采用一般性競(jìng)爭(zhēng)戰(zhàn)略理論，結(jié)合實(shí)際調(diào)研數(shù)據(jù)深入研究目標(biāo)市場(chǎng)，確定了重慶移動(dòng)應(yīng)采取的飛信市場(chǎng)競(jìng)爭(zhēng)戰(zhàn)略。關(guān)鍵詞競(jìng)爭(zhēng)戰(zhàn)略，市場(chǎng)細(xì)分，目標(biāo)市場(chǎng)，SWOT分析，飛信業(yè)務(wù)

簡(jiǎn)介：分類號(hào)密級(jí)UDC1注學(xué)位論文成都信利合稅務(wù)師事務(wù)所營(yíng)銷戰(zhàn)略研究（題名和副題名）黃劼（作者姓名）指導(dǎo)教師姓名宋艷副教授電子科技大學(xué)成都（職務(wù)、職稱、學(xué)位、單位名稱及地址）申請(qǐng)專業(yè)學(xué)位級(jí)別碩士專業(yè)名稱工商管理（MBA）論文提交日期20094論文答辯日期20096學(xué)位授予單位和日期電子科技大學(xué)答辯委員會(huì)主席評(píng)閱人2009年4月12日注1注明國(guó)際十進(jìn)分類法UDC的類號(hào)。摘要I摘要稅務(wù)師事務(wù)所是上個(gè)世紀(jì)90年代末期才在中國(guó)經(jīng)濟(jì)領(lǐng)域中出現(xiàn)的鑒證類中介機(jī)構(gòu)。從發(fā)展初期到現(xiàn)在，就面臨著外部財(cái)稅服務(wù)市場(chǎng)激烈的競(jìng)爭(zhēng)，同時(shí)也面臨內(nèi)部營(yíng)銷手段缺乏的壓力。在嚴(yán)峻的現(xiàn)實(shí)面前，稅務(wù)師事務(wù)所作為以提供知識(shí)型勞務(wù)為主的服務(wù)行業(yè)，應(yīng)該引入先進(jìn)的市場(chǎng)營(yíng)銷理念，尋找并建立適合于自己發(fā)展需要的營(yíng)銷策略。成都信利合稅務(wù)師事務(wù)所（以下簡(jiǎn)稱信利合所）作為注冊(cè)稅務(wù)師行業(yè)的一枝新軍，要想在這個(gè)嚴(yán)峻的環(huán)境中立足并成長(zhǎng)發(fā)展，就需要研究信利合的現(xiàn)狀、外部環(huán)境特點(diǎn)，探尋各種市場(chǎng)機(jī)會(huì)。在此基礎(chǔ)上認(rèn)識(shí)自己營(yíng)銷的特殊性，進(jìn)而在保證服務(wù)質(zhì)量的前提下，制定保持競(jìng)爭(zhēng)優(yōu)勢(shì)的營(yíng)銷策略，為信利合稅務(wù)師事務(wù)所的發(fā)展打下堅(jiān)實(shí)基礎(chǔ)。本文在分析注冊(cè)稅務(wù)師行業(yè)發(fā)展現(xiàn)狀、發(fā)展的歷程、行業(yè)發(fā)展環(huán)境的基礎(chǔ)上，根據(jù)自己的情況，分析得到信利合所現(xiàn)有的問題。利用營(yíng)銷中的“4P”、“7P”、“STP”理論，從產(chǎn)品、價(jià)格、促銷、渠道、人員管理、過程管理、有形展示七方面，以及關(guān)系營(yíng)銷、營(yíng)銷溝通、品牌營(yíng)銷理論，探索性建立一套適合信利合所，并行之有效的營(yíng)銷戰(zhàn)略，從而為信利合所在將來能健康有序發(fā)展奠定基礎(chǔ)。關(guān)鍵詞稅務(wù)師事務(wù)所市場(chǎng)營(yíng)銷營(yíng)銷戰(zhàn)略