G家具公司的國(guó)際競(jìng)爭(zhēng)能力研究.pdf

1、中文摘要中文摘要隨著我國(guó)家具出口額占國(guó)際市場(chǎng)比重逐漸增加，世界各國(guó)家具企業(yè)之間的競(jìng)爭(zhēng)也日益激烈，中國(guó)家具產(chǎn)業(yè)在國(guó)際市場(chǎng)競(jìng)爭(zhēng)中既面臨著機(jī)遇又存在著挑戰(zhàn)。本文根據(jù)國(guó)際競(jìng)爭(zhēng)能力的相關(guān)理論，對(duì)G家具公司的國(guó)際市場(chǎng)競(jìng)爭(zhēng)能力進(jìn)行分析，并采用SWOT分析方法深入剖析了G家具公司的優(yōu)劣勢(shì)及面臨的機(jī)遇與挑戰(zhàn)，在此基礎(chǔ)上提出了G家具公司提高國(guó)際市場(chǎng)競(jìng)爭(zhēng)能力的策略，旨在培育和提升G家具公司的國(guó)際市場(chǎng)競(jìng)爭(zhēng)能力，形成動(dòng)態(tài)的比較優(yōu)勢(shì)，走可持續(xù)發(fā)展之路。關(guān)鍵詞：家具

2、業(yè)發(fā)展；家具市場(chǎng)；國(guó)際市場(chǎng)競(jìng)爭(zhēng)能力；創(chuàng)新；品牌＼黑龍江大學(xué)碩士學(xué)位論文AbstractWiththeourfurnitureexportincreasegraduallyininternationalfurnituremarketCompetitionbetweenFumiturecompaniesintheworldfierceincreasinglyChinesefurnitureindustrycompetitionisfaced

3、withbothopportunitiesandchallengesintheinternationalmarketThispaperanalyzestheGFumitureCompany‘SinternationalcompetitiveabilityaccordingtothetheoryofinternationalcompetitiveabilityIuseSWOTanalysismethodanalyzedeeplyGfurn

4、iturecompany’SadvantagesanddisadvantagesandfacedopportunitiesandchallengesOnthebase，IputforwordsthestrategicplanningonhowtoadvanceGfttmiturecompany’Stheinternationalcompetitiveabilityandbuilddetailedstrategicmeasures，aim

5、tocultivateandenhancethecompany’SintemationalfurnituremarketcompetitiveabilityAtlast，formdynamiecomparativeadvantage，TaketheroadofGfurniturecompanysustainabledevelopmentKeywords：thedevelopmentofFurnitureindustry；furnitur