網(wǎng)上購(gòu)物畢業(yè)論文外文翻譯

1、<p><b>　　畢業(yè)設(shè)計(jì)/論文</b></p><p>　　外 文 文 獻(xiàn) 翻 譯</p><p>　　院 （系） 新聞與法學(xué)學(xué)院 </p><p>　　專(zhuān) 業(yè) 班 級(jí) 廣播電視新聞學(xué)0801班 </p><p>　　姓　 名 朱 夢(mèng) 琪

2、 </p><p>　　評(píng) 分 </p><p>　　指 導(dǎo) 教 師 李 云 華 </p><p>　　華中科技大學(xué)武昌分校</p><p>　　2012年2月 13日</p><p>　　畢業(yè)設(shè)

3、計(jì)/論文外文文獻(xiàn)翻譯要求：</p><p>　　1．外文文獻(xiàn)翻譯的內(nèi)容應(yīng)與畢業(yè)設(shè)計(jì)/論文課題相關(guān)。</p><p>　　2．外文文獻(xiàn)翻譯的字?jǐn)?shù)：非英語(yǔ)專(zhuān)業(yè)學(xué)生應(yīng)完成與畢業(yè)設(shè)計(jì)/論文課題內(nèi)容相關(guān)的不少于2000漢字的外文文獻(xiàn)翻譯任務(wù)（其中，漢語(yǔ)言文學(xué)專(zhuān)業(yè)、藝術(shù)類(lèi)專(zhuān)業(yè)不作要求），英語(yǔ)專(zhuān)業(yè)學(xué)生應(yīng)完成不少于2000漢字的二外文獻(xiàn)翻譯任務(wù)。格式按《華中科技大學(xué)武昌分校本科畢業(yè)設(shè)計(jì)/論文撰寫(xiě)規(guī)范》的要

4、求撰寫(xiě)。</p><p>　　3．外文文獻(xiàn)翻譯附于開(kāi)題報(bào)告之后：第一部分為譯文，第二部分為外文文獻(xiàn)原文，譯文與原文均需單獨(dú)編制頁(yè)碼（底端居中）并注明出處。本附件為封面，封面上不得出現(xiàn)頁(yè)碼。</p><p>　　4．外文文獻(xiàn)翻譯原文由指導(dǎo)教師指定，同一指導(dǎo)教師指導(dǎo)的學(xué)生不得選用相同的外文原文。</p><p><b>　　第一部分：譯文</b>&

5、lt;/p><p>　　在網(wǎng)上搜尋和購(gòu)買(mǎi)產(chǎn)品已經(jīng)越來(lái)越成為一種流行的購(gòu)買(mǎi)方式，這種方式看上去似乎會(huì)影響到實(shí)體店的銷(xiāo)售。然而，一些經(jīng)驗(yàn)性的證據(jù)已經(jīng)出現(xiàn)，關(guān)于網(wǎng)上購(gòu)物和實(shí)體店購(gòu)物的區(qū)別。這項(xiàng)研究主要目的在于分析網(wǎng)上購(gòu)物的頻率，網(wǎng)上購(gòu)物以及相關(guān)的非日常購(gòu)物行為，還有它們是怎樣被影響，例如態(tài)度、行為和土地使用功能等一些因素。調(diào)查數(shù)據(jù)是從居住荷蘭中心的四個(gè)城市的826名受訪者那得到的，包括一個(gè)城市和三個(gè)鄉(xiāng)村。結(jié)構(gòu)方程模型被用來(lái)

6、研究變量的多重復(fù)雜關(guān)系。結(jié)果表明，網(wǎng)上搜索積極影響到了前往實(shí)體店購(gòu)物的頻率，同時(shí)實(shí)體店購(gòu)物反過(guò)來(lái)也對(duì)網(wǎng)上購(gòu)物產(chǎn)生積極影響。在網(wǎng)上購(gòu)買(mǎi)的間接時(shí)間壓力的積極作用被發(fā)現(xiàn)，并且間接的負(fù)面影響了網(wǎng)上搜索購(gòu)物的時(shí)間。這些結(jié)果表明，對(duì)于一些人來(lái)說(shuō)，網(wǎng)上購(gòu)物可能是定向任務(wù)（一種節(jié)省時(shí)間的策略），而對(duì)于其他人來(lái)說(shuō)則是定向休閑。城鎮(zhèn)居民人網(wǎng)上購(gòu)物往往比郊區(qū)的居民要頻繁，因?yàn)樗麄兂３?huì)有一個(gè)更迅速的互聯(lián)網(wǎng)連接。越多的購(gòu)物機(jī)會(huì)是可以在10分鐘之內(nèi)騎自行車(chē)到達(dá)，

7、則越少會(huì)使用網(wǎng)上購(gòu)物的方式。</p><p>　　在信息通信技術(shù)領(lǐng)域以及交通領(lǐng)域的一些概念性和經(jīng)驗(yàn)性的研究表明，網(wǎng)上購(gòu)物行為可以通過(guò)四種方式影響前往實(shí)體店的購(gòu)買(mǎi)行為：一種是替代，一種是互補(bǔ)，一種是修改，還有一種是中立。替代指的是采用一種在線交易的方式取代去傳統(tǒng)商店的親身挑選的方式。補(bǔ)充則意味著在網(wǎng)上的購(gòu)物行為產(chǎn)生了新的要求，從而促使個(gè)人前往實(shí)體店去購(gòu)買(mǎi)?；パa(bǔ)效應(yīng)可以在不同的購(gòu)物過(guò)程的基礎(chǔ)上至少產(chǎn)生有四種形式。一個(gè)

8、人發(fā)現(xiàn)一種在線產(chǎn)品，并且前往商店去體驗(yàn)它，然后在網(wǎng)絡(luò)上購(gòu)買(mǎi)它；一個(gè)人發(fā)現(xiàn)一種在線商品，然后前往實(shí)體店去購(gòu)買(mǎi)它；一種在線出售的產(chǎn)品使得個(gè)人前往實(shí)體店去購(gòu)買(mǎi)配件及相關(guān)產(chǎn)品；個(gè)人訂購(gòu)了一種在線商品并且在連鎖店購(gòu)買(mǎi)到它。區(qū)分互補(bǔ)性的具體形式需要跟蹤個(gè)人購(gòu)買(mǎi)行為的過(guò)程。修補(bǔ)是指網(wǎng)上購(gòu)物不影響前去實(shí)體店購(gòu)買(mǎi)產(chǎn)品的人數(shù)，而是改變這個(gè)行程的特性，例如選擇方式，時(shí)間和鏈接。中立是指網(wǎng)上購(gòu)物是獨(dú)立于傳統(tǒng)購(gòu)物之外的。假如一個(gè)人并不購(gòu)買(mǎi)一種產(chǎn)品如果這種產(chǎn)品不在

9、網(wǎng)絡(luò)上提供，這種在線購(gòu)買(mǎi)行為則代表了一種復(fù)合型的要求由于網(wǎng)上信息。在這個(gè)案例中，這種網(wǎng)上購(gòu)買(mǎi)行為并沒(méi)有對(duì)個(gè)人前往實(shí)體店進(jìn)行購(gòu)買(mǎi)的行為產(chǎn)生任何影響。在這些影響中，替代對(duì)于交通系統(tǒng)產(chǎn)生了重要的積極影</p><p>　　艾米·哈登認(rèn)為電視購(gòu)物在過(guò)去的五年里有了實(shí)質(zhì)性的改變?！半娨曎?gòu)物網(wǎng)絡(luò)過(guò)去很依賴(lài)觀眾的即興購(gòu)買(mǎi)，”哈登談到，“主持人們都喜歡夸夸其談并且給觀眾留下這么好的產(chǎn)品，過(guò)了這村可就沒(méi)這店的印象?！惫?/p>

10、最近刊登在“家政學(xué)日?qǐng)?bào)”的研究：“電視購(gòu)物：通過(guò)焦點(diǎn)小組討論獲得的女性態(tài)度概論”，集中討論了女性在這個(gè)日益增長(zhǎng)的購(gòu)物趨勢(shì)的態(tài)度的變化?！艾F(xiàn)如今電視購(gòu)物者比十年前的他們有更多的控制權(quán)。盡管電視購(gòu)物仍非常依賴(lài)觀眾的即興購(gòu)買(mǎi)，但消費(fèi)者的需求已經(jīng)成為大多數(shù)購(gòu)物網(wǎng)絡(luò)的優(yōu)先考慮因素了。”哈登說(shuō)道。</p><p>　　哈登的研究發(fā)現(xiàn)了較為年輕和較為年長(zhǎng)的焦點(diǎn)小組參與者顯著的不同的態(tài)度?！澳贻p的女性似乎更容易沖動(dòng)購(gòu)物，”哈登說(shuō)

11、，“她們不必要經(jīng)常地觀看電視購(gòu)物節(jié)目，她們也許只是在不同的頻道之間閑逛，然后就萌生出一個(gè)絕妙的禮物的想法或者是一枚獨(dú)特的她們想要的珠寶?！薄案鼮槟觊L(zhǎng)的觀眾似乎更醉心于電視購(gòu)物的娛樂(lè)方面。一些女性經(jīng)常觀看那些電視購(gòu)物節(jié)目并十分享受了解新產(chǎn)品的過(guò)程?！惫墙忉屃诉@種觀念上的差異可能來(lái)自于年輕女性要花費(fèi)更多的時(shí)間在孩子和工作上，與此同時(shí)年長(zhǎng)女性可能已經(jīng)退休，沒(méi)有家庭責(zé)任。年輕的參與者人為很多產(chǎn)品都是俗氣并且廉價(jià)的。她們同樣認(rèn)為主持人多為虛偽勢(shì)

12、力的。年長(zhǎng)的參與者則更傾向于認(rèn)為那些產(chǎn)品是不同尋常且高質(zhì)量的。她們同時(shí)也更喜歡那些她們認(rèn)為友善和見(jiàn)多識(shí)廣的主持人。然而哈登報(bào)告中的女性都十分認(rèn)同電視購(gòu)物的一個(gè)方面?！罢缙渌顒?dòng)一樣，電視購(gòu)物對(duì)于某些人來(lái)說(shuō)可以變成一種沉迷”。哈登談到，“購(gòu)物者可以隨時(shí)購(gòu)買(mǎi)產(chǎn)品但從未真正見(jiàn)到現(xiàn)金從他們手上溜走。人們甚至可以一天花上幾百幾千美元?！彼赋鳇c(diǎn)收購(gòu)物的社會(huì)方面可以令人更上癮。許多觀眾收看一位很受歡迎的主持人。一些人打進(jìn)電話去聊某類(lèi)產(chǎn)品。另外一類(lèi)

13、人則把看電視</p><p>　　文獻(xiàn)一來(lái)源：[美] 桑迪·施瓦恩.電子購(gòu)物與商店購(gòu)物之間的相互作用:兩個(gè)城市的個(gè)案研究. 政策與實(shí)踐．2007，2（4）．</p><p>　　文獻(xiàn)二來(lái)源：[美] 艾米·哈登.電視購(gòu)物:通過(guò)特定組研究得出的婦女態(tài)度.家庭與消費(fèi)者科學(xué). 2006，8（4）．</p><p><b>　　第二部分：文獻(xiàn)原文

14、</b></p><p>　　Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence ab

15、out the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other,

16、 and how they are influenced by such factors as attitudes, behavior, and land use features. Q</p><p>　　Conceptual and empirical studies in the field of ICT and transportation suggest that e-shopping may inte

17、ract with travel behavior in four ways: substitution, complementarity, modification, and neutrality. Substitution denotes that a physical trip to traditional stores is replaced by an online transaction. Complementarity m

18、eans that e-shopping generate new demands for trips to stores. Complementary effects can take at least four forms based on different shopping processes. An individual finds a p</p><p>　　Amy Harden says there

19、 has been a real change in TV shopping in the last five years."TV shopping networks used to play heavily on the power of impulse buying among their viewers," Harden said. "TV hosts would toot horns as they

20、 pushed shoppers to buy now or risk losing out on a perfect' product never again to be available to the public." Harden's recent study, "TV Shopping: A Summary of Women's Attitudes Gained Throug

21、h Focus Group Discussions" in the Journal of Family and Consumer Sciences, f</p><p>　　Harden's study found distinct attitude differences between younger and older focus group participants."Youn

22、ger women are more apt to make impulse buys," Harden said, "They do not necessarily watch the TV shopping networks on a regular basis, but they might be channel surfing and come across a great gift idea or uniq

23、ue piece of jewelry they'd love to have."Older viewers seem to value the entertainment aspect of TV shopping. Some women watch regularly and enjoy learning about new products."</p><p>　　Harden

24、 explained that differences in attitudes may result from younger viewers being busier with children and work, while older viewers may be retired, without family responsibilities.Younger participants viewed many products

25、as gaudy and cheap. They also felt hosts were snobby and fake. Older participants were more apt to consider the products as unusual and of high quality. They also seemed to enjoy the hosts, finding them informed and frie

26、ndly.However, the women in Harden's study did agree on</p><p>　　"Just as with any other activity, TV shopping can become a serious addiction for some people," Harden said, "Shoppers can bu

27、y a product immediately and never really see the money leave their hands. One can easily charge up hundreds or even thousands of dollars in a day."She pointed out the social aspect of TV shopping can be even more ad

28、dicting. Many viewers tune in to watch a favorite host. Some call in to chat about specific products. Still others find watching fills a social interaction gap i</p><p>　　"I don't think we'll ev

29、er see an end to traditional' shopping," Harden said. "Going to the mall with friends is an enjoyed leisure activity for many, involving a big emphasis on social interaction."But as we continually see

30、the integration of computers and TV technology, I think we'll develop even more personalized and convenient shopping methods for people without them ever having to leave the privacy and comforts of home."</p&

31、gt;<p>　　Source 1: Sendy Schwanen．The Interactions between E-shopping and Store Shopping: A Case Study of the Twin Cities．Policy and Practice．2007，2（4）．</p><p>　　Source 2: Amy Harden．TV shopping: a su