濟南佳寶乳業(yè)營銷策略研究.pdf

1、中國農業(yè)大學碩士學位論文濟南佳寶乳業(yè)營銷策略研究姓名：王春艷申請學位級別：碩士專業(yè)：農業(yè)推廣種植業(yè)指導教師：王魯燕陳會英20060501Abstract111isarticleutilizesthethemethodofreallyinvestigates&studiesandreadingliteraturesandsoon，IhasanalyzedobjectivelyinJiaBaoDairy’sextemalandenviron

2、ment，andthrou曲themarketanalysis，haddeterminedJiaBanDairy’sgoalmarket，utilizestheSWOTanalyticmethod，specificallyhasanalyzedthesuperioritytheinferioritytheopportunityandthethreatwhichexistsinthemarketdevelopmentofJiaBaoDai

3、ryandhaddeterminedinthisfoundationthemarketmarketingstrategyrevolvesthegoalmarketandt11emarketingstrategyhascarriedontheanalysistoJiaBaoDairymarketingstrategyandaimsatthenextstepofdevelopment，Proposedconsummatesitsmarket

4、ingstrategythefeasiblesuggestionHasprovidedtherationaleforJiaBaoDairymarketingstrategyconsummation，Ithasthestrongerpracticalsignificancetoinstructsthemarketoperation，themarketexpansionandthedevelopmentoftheregionaldairyp

5、roductbrandenterpriseIthasdonemainlyfollowingseveralwork：(1)Fortheanalysisandresearchithascarriedonthesimpleclassificationtothedairyproducts；Thenfromangleandsoonsuppliesdescribedinternationalandthedomesticmarketingenviro

6、nmentpresentsituation，thecharacteristicandtheexistencequestionwhichJiaBaoDairylocates；AndarialysistheJinandairyproductmarketaslocalonefromthemarketcapacitytheconsulne，theproduct，theprice，thechannel，thepromotionandsoonsix

7、aspectssystemIthaslaidtheenvironmentfoundationforfllrthClstudiedonthedevelopmentandthemarketingstrategyanalysisofJiaBaoDairyalsolaidthefoundationforanalyzedabouttheopportunityandthechallengewhichitfaced(2)Itcarriedoutthe

8、analysisinthelocalmarketcompetitorsofJiaBaoDairy；ThenanalyzedthedevelopmentsituationofJiaBaoDairyatpresent；AndhadfurtherdeterminedthegoalmarketofJiaBaoDairybytheMarketSegmentationTheory，andbytheSWOTanalyticmethod，hadanal

9、yzedtheinternalsuperiorityinferiorityandtheexterioropportum吼threatwhichJiaBaoDairyfacedwith，formulatedparticipatedinthecompetitionthemarketmarketingstrategyItprovidedtheguidanceandthebasisfortheimprovementofJiaBaoDairy’m

10、arketingStrategies(3)Itrakedthe4Psmodernmarketingcombinatorialtheoryasthefoundation，fromfouraspectsoftheproductstrategythepricestrategythechannelstrategyandthepromotionstrategyofJiaBaoDairyhascarriedonthesummaryanalysiso

11、nJiaBaoDairy’smarketingstrategiesthenunionedtheconditionandthemarketingstrategyatpresent，andaimedatthemarketdevelopmentnextedstepofJiaBaoDairyproposedaimeds奸ongeradjustmentorconsummatesthesuggestiontoitsmarketingstrategy

12、used(4)flwoughresearchandanalysis，ItsuggestedthatJiaBaoDairyshouldconsummatetheexistingmarketingstrategyunifiesitsmarketingstrategy’sadjustmentunderthepresentcircumstance，andshouldusedifferencemarketingstrategytocreatcom

13、petitiveadvantagemainlyfromproductionmultiplication，differenceproduct，improvementbranddemand，enhancesbrandfinereputation，thefoundationflatmarketingchannel，thedevelopmentnetworkmarketing，positivelytrainsandintroducesaspec