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1、畢業(yè)論文（設(shè)計(jì)）外文翻譯題目：企業(yè)綠色產(chǎn)品的消費(fèi)者行為分析一、外文原文標(biāo)題：Environmentalsegmentationalternatives:alookatgreenconsumerbehaviinthenewmillennium原文：DemographicacteristicsAnumberofpaststudieshavemadeattemptstoidentifydemographicvariablesthatcrela
2、tewithecologicallyconsciousattitudesconsumption.Suchvariablesifsignificantoffereasyefficientwaysfmarketerstosegmentthemarketcapitalizeongreenattitudesbehavi.Age.Goingbacktotheearlystudiesofecologygreenmarketingagehasbeen
3、expledbyanumberofresearchers(e.g.AakerBagozzi1982ersonCunningham1972ersonetal.1974Humeetal.1989Kinnearetal.1974LeonardBarton1981McEvoy1972Murphyetal.1978Roberts19951996bRobertsBacon1997Roper19901992SamdahlRobertson1989To
4、gnaccietal.1972VanLiereDunlap1981Zimmeretal.1994).Thegeneralbeliefisthatyoungerindividualsarelikelytobemesensitivetoenvironmentalissues.Thereareanumberoftheiesofferedinsupptofthisbeliefbutthemostcommonargumentisthatthose
5、whohavegrownupinatimeperiodinwhichenvironmentalconcernshavebeenasalientissueatsomelevelaremelikelytobesensitivetotheseissues.Aswithmanyofthedemographicvariableshoweverthefindingshavebeensomewhatequivocal.Someoftheresearc
6、herstoexpleageasacrelatetogreenattitudesbehavihavefoundnonsignificantrelationships(e.g.Kinnearetal.1974McEvoy1972Roper19901992).Othershavefoundtherelationshiptobesignificantnegativelycrelatedwithenvironmentalsensitivityb
7、ehaviaspredicted(e.g.ersonetal.1974Tognaccietal.1972VanLiereDunlap1981Zimmeretal.1994).StillothershavefoundtherelationshiptobesignificantDunlap1981Zimmeretal.1994).Oneofthemeinterestinghypothesesinvolvingincomestemsfroma
8、studyconductedbyNewellGreen(1997).Theycontendthatincomeeducationmoderatetheeffectthatraceplaysonshapingenvironmentalconcern.Specificallytheyfoundthatdifferencesbetweentheperceptionsofblackwhiteconsumerswithrespecttoenvir
9、onmentalissuesdecreaseasbothincomeeducationgoup.Otherstudieshaveshownanonsignificantdirecteffectofincomeonenvironmentalawareness(e.g.ersonetal.1974Antil1978Kassarjian1971VanLiereDunlap1981).Severalstudieshaveshowntheprev
10、iouslymentionedpositiverelationshipbetweenincomeenvironmentalattitudesbehavis(e.g.Kinnearetal.1974McEvoy1972Roper19901992Zimmeretal.1994).Finallyafewstudieshavefoundtheoppositeanegativerelationshipbetweenincomeenvironmen
11、talconcerns(e.g.Roberts1996bSamdahlRobertson1989).InhisstudyRoberts(1996b)theizesthatthedifferencesshowninearlystudiesmayhavebeenwashedoutbytheoverallgrowthinenvironmentalconcernsacrossallincomelevels.Healsocautionsthata
12、lthoughtherelationshipinhisstudywassignificanttheamountofvarianceexplainedwassmall.Education.Levelofeducationisanotherdemographicvariablethathasbeenlinkedtoenvironmentalattitudesbehavi(e.g.AakerBagozzi1982ersonetal.1974K
13、innearetal.1974LeonardBarton1981McEvoy1972Murphyetal.1978NewellGreen1997Roberts19951996bRobertsBacon1997Roper19901992SamdahlRobertson1989SchwartzMiller1991Tognaccietal.1972VanLiereDunlap1981Zimmeretal.1994).Thehypothesiz
14、edrelationshiphasbeenfairlyconsistentacrossthesestudies.Specificallyeducationisexpectedtobepositivelycrelatedwithenvironmentalconcernsbehavi.Althoughtheresultsofstudiesexaminingeducationenvironmentalissuesaresomewhatmeco
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