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1、1海爾搜索引擎營銷海爾搜索引擎營銷方案方案32.22.220122012年海爾品牌執(zhí)行規(guī)劃年海爾品牌執(zhí)行規(guī)劃..........................................................................................24242.2.1媒體選擇...............................................................

2、.............................................242.2.2投放比重分配.....................................................................................................252.2.3投放渠道..................................................

3、...........................................................252.2.4事件營銷全年規(guī)劃..............................................................................................252.2.5搜索網(wǎng)絡.........................................

4、...................................................................272.2.6內容網(wǎng)絡............................................................................................................372.32.320122012年卡薩帝品牌執(zhí)行規(guī)劃年卡薩帝品牌執(zhí)行

5、規(guī)劃......................................................................................38382.3.1媒體選擇............................................................................................................382.3.2投放比重

6、分配....................................................................................................382.3.3投放渠道...........................................................................................................

7、.392.3.4搜索網(wǎng)絡.............................................................................................................392.3.5內容網(wǎng)絡........................................................................................

8、....................462.3.6移動網(wǎng)絡............................................................................................................473SEOSEO方案方案....................................................................

9、..................................................................47473.13.1SEOSEO分析分析..........................................................................................................................47473.1.1本品S

10、EO診斷.......................................................................................................473.1.2行業(yè)母本分析....................................................................................................

11、...483.1.3分析小結...............................................................................................................513.1.4數(shù)據(jù)對比....................................................................................

12、...........................513.23.2SEOSEO策略策略..........................................................................................................................53533.2.1網(wǎng)站集群體系創(chuàng)建....................................

13、...........................................................543.2.2信息協(xié)同化建設..................................................................................................543.33.3優(yōu)化方案優(yōu)化方案.................................

14、.........................................................................................55553.3.1關鍵詞延展建設(KeywdsBuilding)................................................................553.3.2內鏈結構建設(LinkBuilding)........

15、.......................................................................563.3.3頁面質量建設（PageBuilding）..........................................................................573.3.4Spider抓取通道建設.............................

16、...............................................................573.3.5數(shù)據(jù)監(jiān)控體系制定...............................................................................................583.3.6持續(xù)優(yōu)化體系制定................................

17、...............................................................593.43.4全年全年SEOSEO活動行程活動行程..........................................................................................................59593.53.5SEOSEO創(chuàng)新技術創(chuàng)新技術.

18、.................................................................................................................59593.5.1熱點事件SEO專題系統(tǒng)（CMS、優(yōu)化一體）...................................................593.5.2關鍵詞建立及排名監(jiān)測系統(tǒng).......

19、.........................................................................603.5.3MEO移動搜索引擎優(yōu)化.......................................................................................603.5.4品牌搜索引擎正向增益.........................

20、..............................................................613.63.6案例分享案例分享..........................................................................................................................62623.6.1汽車媒體類SEO操作案

21、例...................................................................................623.6.2家電媒體類SEO操作案例...................................................................................624增值服務增值服務.......................

22、...............................................................................................................63634.14.1建立建立SEOSEO優(yōu)化體系優(yōu)化體系.................................................................................

23、.........................63634.24.2危機管理體系危機管理體系..................................................................................................................64644.34.3搜索結果頁信息覆蓋搜索結果頁信息覆蓋...............................

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