創(chuàng)業(yè)大賽作品教育咨詢(xún)中心商業(yè)計(jì)劃書(shū)

1、第七屆“挑戰(zhàn)杯“創(chuàng)業(yè)大賽西安工業(yè)大學(xué)作品1注：作品還在進(jìn)一步完善階段，非最終定稿，望諒解。注：作品還在進(jìn)一步完善階段，非最終定稿，望諒解。福師教育咨詢(xún)中心福師教育咨詢(xún)中心商業(yè)計(jì)劃書(shū)商業(yè)計(jì)劃書(shū)公司名稱(chēng)：公司名稱(chēng)：福師教育咨詢(xún)中心福師教育咨詢(xún)中心公司地址：公司地址：西安市北郊大學(xué)城西安市北郊大學(xué)城法人代表：法人代表：第七屆“挑戰(zhàn)杯“創(chuàng)業(yè)大賽西安工業(yè)大學(xué)作品i目錄目錄1.公司：.................................

2、.....................................................................................................12.項(xiàng)目背景................................................................................................................

3、..................13.市場(chǎng)機(jī)會(huì)..................................................................................................................................13.1宏觀(guān)環(huán)境分析：......................................................

4、......................................................13.1.1人口環(huán)境：..........................................................................................................13.1.2經(jīng)濟(jì)環(huán)境.......................................

5、.......................................................................13.1.3政治法律環(huán)境......................................................................................................23.2微觀(guān)環(huán)境分析：........................

6、....................................................................................23.2.1競(jìng)爭(zhēng)者分析：......................................................................................................23.2.2消費(fèi)者分析...........

7、...............................................................................................23.3市場(chǎng)前景分析：............................................................................................................23.4企業(yè)

8、自身分析：............................................................................................................33.5市場(chǎng)細(xì)分及目標(biāo)市場(chǎng)選擇............................................................................................

9、33.5.1按年級(jí)細(xì)分（時(shí)間，欲望）..............................................................................33.5.2按地區(qū)分..............................................................................................................33.6

10、機(jī)遇與風(fēng)險(xiǎn)....................................................................................................................43.6.1機(jī)遇...........................................................................................

11、...........................43.6.2外部風(fēng)險(xiǎn)：..........................................................................................................43.6.3內(nèi)部風(fēng)險(xiǎn)：.................................................................

12、.........................................43.6.4解決方案：..........................................................................................................43.7目標(biāo)市場(chǎng)......................................................

13、..................................................................54.市場(chǎng)營(yíng)銷(xiāo)..................................................................................................................................54.1產(chǎn)品概述（教育模式）...

14、.............................................................................................54.2.營(yíng)銷(xiāo)渠道......................................................................................................................

15、..64.3促銷(xiāo)方案........................................................................................................................64.3.2公關(guān)..................................................................................

16、....................................74.3.3品牌......................................................................................................................74.3.4顧客讓渡價(jià)值..............................................

17、........................................................74.4價(jià)格................................................................................................................................85.市場(chǎng)的開(kāi)發(fā)與進(jìn)入...................

18、...............................................................................................86.公司戰(zhàn)略：.....................................................................................................................