嶧夢(mèng)圓石榴飲品企業(yè)創(chuàng)業(yè)計(jì)劃書

1、全國(guó)第九屆大學(xué)生“挑戰(zhàn)杯”大賽棗莊學(xué)院生命科學(xué)學(xué)院參賽作品1嶧夢(mèng)圓有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書棗莊學(xué)院生命科學(xué)學(xué)院參賽作品全國(guó)第九屆大學(xué)生“挑戰(zhàn)杯”大賽棗莊學(xué)院生命科學(xué)學(xué)院參賽作品3保密須知................................................................................................................................

2、....6前言........................................................................................................................................81.執(zhí)行總結(jié)......................................................................

3、.........................................................101.1公司簡(jiǎn)介..................................................................................................101.2市場(chǎng)描述...............................................

4、...................................................111.3投資與財(cái)務(wù)..............................................................................................121.4管理團(tuán)隊(duì)........................................................

5、..........................................121.5整體項(xiàng)目進(jìn)度..........................................................................................132.項(xiàng)目背景：....................................................................

6、.......................................................142.1我國(guó)的石榴果品市場(chǎng)..............................................................................142.2石榴的深加工..............................................................

7、............................152.3石榴果醋特點(diǎn)與功能..............................................................................152.3.1石榴果醋特點(diǎn)....................................................................................152

8、.3.2功能....................................................................................................162.3.2.1保健功能.....................................................................................162.3.2.2石榴果醋能提高

9、機(jī)體免疫力.....................................................172.3.2.3抗疲勞功能.................................................................................172.3.2.4石榴果醋美容功能..................................................

10、....................172.4小結(jié)..........................................................................................................183.項(xiàng)目簡(jiǎn)介...............................................................................

11、..............................................193.1.產(chǎn)品簡(jiǎn)介..................................................................................................193.1.1石榴果醋.......................................................

12、......................................193.1.2石榴果酒.............................................................................................213.2總體開(kāi)發(fā).....................................................................

13、.............................213.3石榴產(chǎn)品開(kāi)發(fā)...........................................................................................223.3.1前兩年產(chǎn)品開(kāi)發(fā)...........................................................................

14、......223.3.1.1石榴果醋.....................................................................................223.3.1.2石榴果酒.....................................................................................233.3.2后三年產(chǎn)品項(xiàng)目開(kāi)發(fā)..

15、......................................................................243.3.2.1石榴籽油.....................................................................................243.3.2.2石榴茶........................................

16、..................................................253.4優(yōu)劣勢(shì)分析..............................................................................................263.5未來(lái)項(xiàng)目規(guī)劃.......................................................

17、...................................264.市場(chǎng)及競(jìng)爭(zhēng)分析...................................................................................................................274.1政策導(dǎo)向分析................................................

18、..........................................274.1.1國(guó)家鼓勵(lì)創(chuàng)業(yè)政策............................................................................274.1.2地方性鼓勵(lì)政策.........................................................................

19、.......274.2競(jìng)爭(zhēng)環(huán)境分析（5Fce分析）...........................................................274.2.1供應(yīng)商的討價(jià)還價(jià)能力....................................................................274.2.2購(gòu)買者的討價(jià)還價(jià)能力.................................

20、....................................284.2.4替代品的威脅....................................................................................294.3企業(yè)綜合評(píng)價(jià)（SWOT分析）..................................................................30

21、5.市場(chǎng)營(yíng)銷...............................................................................................................................335.1目標(biāo)市場(chǎng)（Marketing）...................................................................