玉溪市商業(yè)物業(yè)整體市場特點分析

1、1目錄1.項目簡介........................................................................................................................................41.1.研究目的..................................................................

2、.........................................................41.2.研究方法...........................................................................................................................41.3.相關經濟技術指標..................

3、...........................................................................................52.影響項目發(fā)展的社會經濟情況.......................................................................................................62.1.國民經濟經

4、濟發(fā)展情況分析..............................................................................................62.1.1.國民生產總值.......................................................................................................62.

5、1.2.產業(yè)結構..............................................................................................................62.2.人口分布、增長及變遷情況.....................................................................................

6、.........92.3.居民生活水平、消費結構................................................................................................102.4.城市規(guī)劃.........................................................................................

7、................................112.5.小結.................................................................................................................................123.市場研究...........................................

8、...........................................................................................133.1.玉溪市商業(yè)物業(yè)整體市場特點分析..................................................................................133.1.1.商業(yè)物業(yè)分布特點..........

9、....................................................................................133.1.2.商業(yè)業(yè)態(tài)發(fā)展現(xiàn)狀和態(tài)勢...................................................................................143.1.3.商業(yè)市場整體環(huán)境..................

10、............................................................................163.1.4.商業(yè)物業(yè)供求情況..............................................................................................173.1.5.小結........................

11、...........................................................................................203.2.玉溪市主要商圈情況分析................................................................................................213.2.1.南北大街商業(yè)區(qū).

12、................................................................................................223.2.2.小廟街商業(yè)區(qū).....................................................................................................243.2.3.舊

13、城商業(yè)街商業(yè)區(qū)..............................................................................................263.3.地塊所在區(qū)域的商業(yè)情況分析.........................................................................................273.4.個案分析.

14、........................................................................................................................283.4.1.玉溪百貨大樓......................................................................................

15、...............293.4.2.九龍商業(yè)廣場.....................................................................................................303.4.3.昆明新百貨大樓商場.........................................................................

16、.................323.4.4.柏聯(lián)廣場商場.....................................................................................................343.5.消費者和商戶需求特征分析......................................................................

17、......................3537.3.3促銷、展示商品的活動場所...............................................................................628.租售方案建議.........................................................................................

18、......................................638.1.方案一：先租賃后整體銷售。.........................................................................................638.2.方案二：產權分割銷售。.........................................................

19、.......................................649.招商策略建議...............................................................................................................................659.1.招商策略..................................

20、.......................................................................................659.2.招商客戶定位..................................................................................................................659.2.1

21、.商戶引進原則.....................................................................................................659.2.2.各層商戶定位..................................................................................................

22、...669.3.租金定位.........................................................................................................................679.3.1.租金建議..........................................................................

23、..................................679.3.2.租金策略............................................................................................................689.4.各期推出時機、面積、區(qū)域................................................

24、............................................699.4.1.招商進度計劃.....................................................................................................699.4.2.租賃進度計劃：..............................................

25、...................................................699.5.招商形式.........................................................................................................................6910.銷售策略建議...........................

26、..................................................................................................7110.1.價格策略及定位............................................................................................................

27、...7110.1.1價格定位：........................................................................................................7110.1.2價格策略........................................................................................

28、....................7110.2.銷售手段.........................................................................................................................7210.3.賣點梳理.........................................................

29、................................................................7411.推廣策略建議.............................................................................................................................7611.1.推廣主題.........

30、................................................................................................................7611.2.媒體組合.................................................................................................

31、........................7711.3.推廣策略.........................................................................................................................7812.項目經濟效益分析...................................................

32、..................................................................8112.1.成本費用分析..................................................................................................................8112.2.營業(yè)利潤分析..............