中國古代審美理想和當(dāng)代旅游文化建設(shè)

1、 分類號 密級 公開 UDC 學(xué)號 20100213020 青 海 師 范 大 學(xué) 碩 士 學(xué) 位 論 文 中國古代審美理想和當(dāng)代旅游文化建設(shè) 中國古代審美理想和當(dāng)代旅游文化建設(shè) 研究生姓名 胡文萍 導(dǎo)師姓名（職稱） 郭洪紀(jì) ， 教授 申請學(xué)位類別 碩士 申請學(xué)位名稱 哲學(xué) 學(xué)科專業(yè)名稱

2、中國哲學(xué) 研究方向名稱 中國傳統(tǒng)文化與現(xiàn)代化 論文提交日期 2013 年 5 月 論文答辯日期 2013 年 6 月 學(xué)位授予單位 青海師范大學(xué) 學(xué)位授予日期 2013 年 6 月 答辯委員會(huì)主席 何穎 教授 評閱人 安海民 教授 ， 李廣斌 教授 The spirit of chinese ancient aesthetic ideal and culture co

3、nstruction of contemporary tourism Abstract With the development of economy, the tourism has become an important part of people's life today and also an important source of local or provincial fiscal revenue, develo

4、ping from the few people’s casual choice. Contemporary tourism publicity by advertising and other media business operation, continuously constructing contemporary urban desires, has made the market and consumption gradu

5、ally become the dominant force in the development of tourism culture. Among them, the main body of tourism’ s vision only staying on the superficial scene and cleverl decoration, the tourism development resulting in envi

6、ronmental destruction and waste, and the blindly praise on contemporary technological strength, All of above which means the control of tool rationality upon people.Because of human aesthetic standards contain ideas and

7、imaginary, it is different from animal sensory pleasure. While the appreciation of beauty is not the general form, because it is the accumulation of the social and natural form. The appreciation of beauty needs the form

8、to express, but it is not a form only. The spirit of Chinese ancient aesthetic ideal is based on the the complementation of Confucianism and Taoism, which through the harmony between man and nature , pursuits the beauty

9、spirit not shifting with people’s will and beyond the reality of the eternal. Heaven Will, Virtual Reality and Original Simplicity as the principles of Chinese ancient aesthetic ideal, has important practical reference v

10、alue upon the development and construction of contemporary tourist culture. Through the discussion of ancient Chinese aesthetic concept and based on the aesthetic point of view, this paper analyzes the status of contemp