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簡(jiǎn)介：（管理學(xué)碩士）航天科工集團(tuán)產(chǎn)品研制管理組織結(jié)構(gòu)優(yōu)化研究THERESEARCHONOPTIMIZEGANIZATIONGSTRUCTUREOFCHINAAEROSPACESCIENCEINDUSTRYCPATIONWEAPONSTUDYMANUFACTURE蘇洲2010年11月CLASSIFIEDINDEXF2356UDC235DISSERTATIONFTHEMASTERDEGREEINMANAGEMENTTHERESEARCHONOPTIMIZEGANIZATIONGSTRUCTUREOFCHINAAEROSPACESCIENCEINDUSTRYCPATIONWEAPONSTUDYMANUFACTURECIDATESUZHOUSUPERVISPROFHULONGYINGACADEMICDEGREEAPPLIEDFMASTEROFMANAGEMENTSPECIALTYBUSINESSADMINISTRATIONAFFILIATIONCHINAAEROSPACESCIENCEINDUSTRYCPATIONDATEOFDEFENSENOVEMBER2010DEGREEOFFERINGINSTITUTIONHARBININSTITUTEOFTECHNOLOGY

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簡(jiǎn)介：中國(guó)民航大學(xué)碩士學(xué)位論文復(fù)雜網(wǎng)絡(luò)理論在航空網(wǎng)絡(luò)中的應(yīng)用研究姓名張?chǎng)┥暾?qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師吳桐水20090328ABSTRACTAIRSERVICEISTHETRAFFICWAYTHATINCREASESMOSTQUICKLYSINCETHEREFORILLANDOPENNESSTHEDEMANDS0FCHINESEECONOMYFASTDEVELOPMENTFORMOREHIGHEFFECTCIVILAVIATIONTRANSPORTSNETWORKWILLCAUSEESTABLISHINGTHENEWROUTESINCHINAAVIATIONNETWORKTHEAIRLINESWILLFACETHEQUESTIONSTHATWHICHCITIESSHOULDBECHOSENASTHENODESOFAVIATIONNETWORKANDHOWTOCHOOSECITIESPAIRTOESTABLISHAIRLINEBASELOCATIONFORAIRLINESISACRITICALWAYTOOBTAINITSCOMPETITIONADVANTAGESATTHESAMETIMEWITHTHEGROWTHOFTHEAIRLINENETWORKTHEROBUSTNESSISALSOAPROBLEMMUSTBEFACEDWITHTHECOMPLEXNETWORKTHEORYISTHEFORELANDOFTHESYSTEMTHEORYANDCANBEUSEDINTHERESEARCHOFAIRLINENETWORKFROMANEWPOINTOFVIEWTHETHESISCONTAINSSIXCHAPTERSAIMINGATTHEACTUALITYOFTHEAIRLINENETWORKPROGRAMMINGINOURCOUNTRYTHEFIRSTCHAPTERBRINGSFORWARDTHESIGNIFICANCESUMMARIZESRELATIVELITERATUREANDPUTSFORWARDTHEFRAMEANDTHEINNOVATIONOFTHETHESISTHESECONDCHAPTERINTRODUCEDTHREENETWORKMODELSANDTHEOPTIMIZINGMETHODSFORTHECOMPLEXNETWORKINTHETHIRDPARTSWEDEFINETHECOMPLEXITYOFTHECOMPLEXNETWORKFIRSTLYANDTHENDESCRIBETHESTATICSTATISTICALCHARACTERISTICOFTHEAIRLINENETWORKANDAMELIORATETHEMODELANDARITHMETICOFTHEAVIATIONNETWORKEFFICIENCYUNDERTHEPREMISEWEAPPLYTHEEFFICIENCYTHEORYOFTHECOMPLEXNETWORKTOTHEBASELOCATIONOFTHEAIRLINESINTHEFORTHCHAPTERWHICHMAKESTHEEVALUATIONPROCESSSYSTEMATICBYIMPROVINGTHEINTRINSICMETHODINTHEFIFTHCHAPTERTHETHESISAPPLIESTHECOMPLEXTHEORYTOTHEROBUSTNESSANALYSISOFTHEAIRLINENETWORKUSINGTWOKINDSOFSIMULATIONMETHODSTORESEARCHTHEAIRLINENETWORK，WECANOBTAINTHERESULTSANDPUTRELEVANTSUGGESTIONFORWARDTOIMPROVETHEROBUSTNESSOFTHEAIRLINENETWORKTHESIXTHPARTSUMSUPTHERESULTSOFTHETHESISANDLOOKSFORWARDTOTHEFUTURESTUDYTHEINNOVATIONOFTHETHESISLIESINTHEAPPLICATIONOFTHECOMPLEXNETWORKTHEORYTOTHEAVIATIONNETWORKTHEBASELOCATIONANDTHEROBUSTNESSIMPROVINGBYAMELIORATETHEINTRINSIEMETHODTHESTUDYMAKESTHEAIRLINENETWORKPROGRAMMINGSYSTEMATICKEYWORDSCOMPLEXNETWORK；AVIATIONNETWORK；NETWORKEFFICIENCY；BASELOCATION；NETWORKROBUSTNESSII

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文航空公司顧客資產(chǎn)的評(píng)價(jià)建模及提升策略研究姓名楊玉蘭申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師徐月芳羅亮生20100301航空公司顧客資產(chǎn)的評(píng)價(jià)建摸及提升策略研究ABSTRACTTHEMANAGEMENTIDEOLOGYOFAMINECOMPANYHASCHANGEDFROMPRODUCTTOCUSTOMERANDTHECORECONCEPTISSETASMAINTAININGANDINCREASINGTHECUSTOMER’SASSELTHEREFORE，CUSTOMEREQUITYINCREASINGLYBECOMESTHEKEYELEMENTSFORCOMPETITIONDURINGTHISENVIRONMENT，ITISRELATIVELYMEANINGFULTESEARCHONTHETOPICFORACCURATELYEVALUATINGTHEMAINLYDRIVINGFACTORSOFTHEAIRLINESCUSTOMEREQUITYSOTHATITCANIMPROVETHEAIRLINESERVICEQUALITYMANAGEMENT，PRACTICALLYADVANCETHECUSTOMERDEGREEOFSATISFACTION，BUILDTRUTHFULRELATIONSHIPFORCUSTOMERANDENHANCETHECOMPETITIVEPOWERTHISTHESISFIRSTLYPRESENTSTHEIMPORTANCEANDNECESSITYTOIMPLEMENTCUSTOMEREQUITYMANAGEMENTFORAIRLINES，WHICHISBASEDONTHETHEORYOFCUSTOMEREQUITYCUSTOMERLOYALTYCUSTOMEREQUITYSEGMENTATIONANDCUSTOMEREQUITYDRIVINGTHENITANALYZESTHECUSTOMEREQUITYMODEL，ANDPROPOSESTHEMODELSACCORDINGTOTHECOMPOSITIONOFTHEAIRLINESCUSTOMEREQUITYANDTHEDRIVINGFACTORSOFDIFFERENTASSETSFINALLGAEMPIRICALRESEARCHISPERFORMEDONASAMPLEOFTHEHAIRLINESFREQUENTFLIGHTPASSENGERS，ANDITAPPLIESTHEPRINCIPALCOMPONENTSMETHODTOIDENTIFYTHEPRINCIPALDRIVERFACTORSACCORDINGTOTHECHARACTERISTICSOFTHECUSTOMEREQUITYPYRAMIDMODEL，ITPRESENTSTHECUSTOMEREQUITYMANAGEMENTSTRATEGIESBASEDONTHEDIFFERENTLEVELDRIVERSANDREALIZESTHECUSTOMEREQUITY’SRETENTIONANDPROMOTIONTHERESEARCHISGOODFORTHEAIRPLANECOMPANYTOUNDERSTANDTHECUSTOMERSREQUIREMENTANDPROVIDEHI曲QUALITYSERVICE，WHICHCANBEEFFICIENTFORPLANNINGANDPUTFREQUENTLYFLAYERPRGRARNSINTOPRACTICEKEYWORDSCUSTOMEREQUITYCUSTOMERLOYALTYDRIVINGFACTORSMODEL，THEPRINCIPALCOMPONENTSMETHOD，THECUSTOMEREQUITY’SRETENTIONANDPROMOTIONII

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