吉林石化發(fā)展戰(zhàn)略研究.pdf

1、西南交通大學碩士學位論文吉林石化發(fā)展戰(zhàn)略研究姓名：張毅申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：譚德慶20040501墮妻奎塑查堂塑主塑塞竺堂魚迨塞篁!蔓_—_—_——————_●^———_—————_————____—_—_———_——__—————_———————————————一一AbstractChinahasalreadyenteredWTOThethirdindustrialstructureadjustmenti

2、stakingplaceinpetrochemicalindustryManyforeignbigcompaniescarryonextensivereorganizationandamalgamationtoo，theenolTnouschangehastakenplaceintheinternalandexternalenvironmentthatJilinpetrochemicalindustrialcorporationisin

3、nlealreadyexistingmarketandcompetitivenessadvantagewillfacethechallengeofthebigforeignpetrochemicalcorporationathomeinJilinpetrochemicalindustrialcorporationIftheeompartywarttst0surviveanddevelopint11efiercemarketcompeti

4、tionitmustmakethedevelopmentstrategysuitableforone’sowrlFirstlythearticlemakesinvestigationsandresearchofJitinpetrochemicalindustrycorporationandanalysisofthecompany’sexternalandinternalenvironment，summarizesstrengthsand

5、weaknessesofJilinpetrochemicalindustrialcorporation，definestheopportunitiesandthreatsthatexistsintheexternalenvironmentAfterthat，onthesegrounds，accordingtotheprinciplesof”doingsomethingandnotdoingtheother”confirmedinthep

6、rogramduringthe’State’sTenthFive—YearPlanPeriodofnationalchemicalindustrytIlearticlehasputforwardthestrategictargetofmakingJilinpetrochemicalindustrialcorporationtothebiggestcompanyofChinaNationalpetroleumCorporation，the

7、topcompanyinchinaandthewell—knownfulllengthproductionbaseofpetrochemicalindustryallovertheworld，anddefinedthestrategicemphasisofexpandingscaleandstreamliningproductstructure，andhasmadethegeneraldevelopmentstrategyofJilin

8、petrochemicalindustrialcorporationaccordingtotheoverallstrategicplanofChinaNationalpetroleumCorporationThearticlehasprovidedthebasicstrategiesofoverallCOStleadershipandinnovationstrategyandformedthegeneraldevelopmentstra