簡介：對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文北京航空材料研究院發(fā)展戰(zhàn)略研究姓名高山申請學(xué)位級別碩士專業(yè)科研機構(gòu)環(huán)境分析經(jīng)營戰(zhàn)略指導(dǎo)教師劉子安200341對外經(jīng)濟貿(mào)易大學(xué)MBA論文管理能力以及企業(yè)文化建設(shè)情況，明確了航材院的優(yōu)勢和劣勢。并對航材院現(xiàn)行主要研究領(lǐng)域部門作了SWOT矩陣定位分析。第五章在上述分析的基礎(chǔ)上，遵循發(fā)揮優(yōu)勢，抓住機會，克服劣勢，避開威脅的原則及作者多年對航材院的了解與深入分析提出了航材院的總體發(fā)展戰(zhàn)略以市場為導(dǎo)向，以創(chuàng)新為手段，以進入“創(chuàng)新工程”為契機，逐步實行企業(yè)化經(jīng)營，整合鞏固基礎(chǔ)＼R及應(yīng)用基礎(chǔ)研究毒I創(chuàng)建具有孵化器功能的研發(fā)中心，重點扶持高新技術(shù)產(chǎn)業(yè)化，用5～7～10年時間把航材院建成為在航空與民用材料及其相關(guān)學(xué)科領(lǐng)域，集基礎(chǔ)及應(yīng)用基礎(chǔ)研究，開發(fā)研究和高新技術(shù)聲業(yè)化為一體，且實現(xiàn)三者良性互動的，國內(nèi)一流，國際知名、／的高科技企業(yè)集團公司。7第六章提出了戰(zhàn)略實施過程應(yīng)注意的幾個問題和建議。戰(zhàn)略實施是一個系統(tǒng)工程，需要組織內(nèi)各階層、各部門及全體員乓密切配合，系統(tǒng)思考，團結(jié)協(xié)作，才能使戰(zhàn)略得、／以貫徹實施，才能使戰(zhàn)略目標(biāo)得以實現(xiàn)。N解放思想，轉(zhuǎn)變觀念。解放思想就是要拋L棄那些與市場經(jīng)濟不相適應(yīng)的思想觀念；轉(zhuǎn)變觀念就是要從根本上解決“只重論文發(fā)表和成果鑒定，忽視應(yīng)用技術(shù)開發(fā)和成果轉(zhuǎn)化推廣的問題，克服只重視科研人才，忽視經(jīng)營管理人才的現(xiàn)象，樹立闖大市場，干大事業(yè)的現(xiàn)象；2運行機制是戰(zhàn)略的核心，只有建立起充滿活力的企業(yè)運行機制，才能充分調(diào)動員工的主動性、積極性和創(chuàng)造性。企業(yè)的運行機制包括用人機制、分配機制和管理機制；3逐步搞好組織結(jié)構(gòu)、人才隊伍結(jié)構(gòu)的調(diào)整，在航材院建立起現(xiàn)代企業(yè)法人治理結(jié)構(gòu)，培養(yǎng)造成一支懂科研，善經(jīng)營，會管理的骨干人才隊伍；4加強對投資的科學(xué)管理，提高投資的回報率；5堅持“以人為本”的經(jīng)營思想，就是要對外尊重顧客，對內(nèi)尊重員工，樹立“人人是人才”的觀關(guān)鍵詞科研機構(gòu)環(huán)境分析經(jīng)營戰(zhàn)略論文類型應(yīng)用研究U

簡介：1文摘R中文摘要收益竹理是士川各合適的產(chǎn)品在合適的時間，以合適的價格銷售給合適的顧客，T由此使企業(yè)在其產(chǎn)甘。銷售中獲得堆火限度的收益。對航空公司而言，收益管理是指運IL預(yù)測和優(yōu)化等科學(xué)F段，將白己經(jīng)營的每一航功的U一航段的傅一座位以最好的價格出代，使企業(yè)的銘體收益獲得鼓大的一種管理思想。航空客運收益管理的應(yīng)用在我國現(xiàn)在還是一個空自。隨著我國體制改革的不斷深入，市場經(jīng)濟體制的確立，越來越多的航空公司意識到收益管理的重要性。超售、座位存量控制和團體管理是現(xiàn)代收益管理優(yōu)化航班收入的途徑，每一途徑都從不同角度促使航琉收入提高。木文圍繞這二方面闡述了收益管理的理念，提出了解決相關(guān)問題的決策模型，并論述了收益管理決策支持系統(tǒng)的功能結(jié)構(gòu)。第一章綜述介紹了收益管理及收益管理計算機系統(tǒng)的產(chǎn)生與發(fā)展過程、收益管理的有關(guān)概念及組成回顧了航節(jié)及網(wǎng)絡(luò)座位存量控制的技術(shù)發(fā)展提出了開展收益管理的前提條件及其在中國的前景展望。第二章超售討論了決定超售的核心技術(shù)，提出了三種不確定情況下超售量的計算模型①考慮成行率分布的超售量計算模型訂SRDSRDSRPDBYDB土式成立時收益最大。其中AU為設(shè)定的航班可接受訂座數(shù)AC為航塊可用座位數(shù)SHOWS為訂座成行人數(shù)SR為成行率，SRSHOWS訂座人數(shù)SHOWSAU1NOSHOW率DB為DB一個旅客所造成的損失Y為艙位平均票價。假設(shè)成行率SR服從概率密度為ASR的分布。上式中，AU為唯一未知數(shù)，可以求得收益最大時的AU值，從而確定超售量。②考慮成行人數(shù)SHOWS分布的超售量計算模型AU“XYXPAUS藝ACXY一SHO、一“CXDBXPAUSSAC十1解工50R其中PAUS是AU個訂座旅客中成行人數(shù)為S的概率。中文摘絲RLVNNKC仃藝HIIINI1FB日P恤DBDBK1HHL公R川B，為運價等級I接受的訂座數(shù)，蝴為運價等級的保護座位數(shù)，BL，為運價等級I的訂座限制數(shù)可獲得座位數(shù)。假設(shè)訂座數(shù)B服從概率密度為OB的分布。計算出航班最后G個座位價值，再除以團隊的訂座數(shù)，即可獲得團隊在某航班的散客置換價。第五章收益管理決策支持系統(tǒng)收益管理決策支持系統(tǒng)作為航空公司一項重要的輔助決策工具，在我國的研究與應(yīng)用剛剛起步。本章結(jié)合我國實際提出并論述了航空公司收益管理系統(tǒng)的功能結(jié)構(gòu)。關(guān)鍵詞收益管理超售座位存量控制散客置換價

簡介：華中科技大學(xué)碩士學(xué)位論文中國航空集團公司人力資源整合及激勵機制的建立姓名王軍申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師張子剛20021030華中科技大學(xué)碩士學(xué)位論文ABSTRACTWITHTHEONGOINGGLOBALIZATIONOFWORLDECONOMYANDCHINA’SACCESSIONINTOTHEWTO，CHINA’SCIVILAVIATIONINDUSTRYISFACEDWITHINCREASINGLYSEVETECOMPETITIONANDCHALLENGEFROMINTERNATIONALAVIATIONCONGLOMERATESTHEDEEPENINGOFTHEREFORMOFCHINA’SECONOMICSYSTEMHASALSEVEALEDTHEUNDERLYINGPROBLEMSINTHEADMINISTRATIVEANDOPERATIONALMECHANISMSOFCHINA’SCIVILAVIATIONONLYBYRESTRUCTURINGANDFURTHERINGINNOVATIVEREFORILLCANCHINA’SEIVILAVIATIONSECTORWORKITSWAYOUTOFTHEPRESENTDIFFICULTYTHEONGOINGRESTRUCTURINGOFCHINANATIONALAVIATIONHOLDINGCOMPANYCNAHREPRESENTSAMAJOREFFORTINTHEFUNDAMENTALCHANGEOFITSMANAGEMENTSYSTEMTHEREALIZATIONOFSYNERGYINITSHUMANRES0111“CESANDTHEESTABLISHMENTOFEFFECTIVEINCENTIVEMECHANISMS，WHICHAIMATENHANCINGPRODUCTIVITYTHROUGHOUTTHESYSTEM，HAVEBECOMEIMPORTANTFACTORSINTHESUCCESSOFTHERESTRUCTURINGTLLISTHESISDISCUSSESANDSTUDIESTHEACHIEVEMENTOFSYNERGYOFHUMANRESOURCESANDESTABLISHMENTOFINCENTIVEMECHANISMSINCNAHITMAKESUSEOFTHERESEARCHRESULTSOFHUMANRESOURCEMANAGEMENTTHEORIESANDELABORATESONINNOVATIVEIDEASCONCERNINGCNAH’SHUMANRESOURCESYNERGYNLETHESISOBSERVESANDSTUDIESTHEHUMANRESOURCESITUATIONINCNAH，ANDFINDSTHATCNAHLAGSBEHINDINSTAFFPRODUCTIVITYWHENCOMPAREDWITHOTHERINDUSTRYPLAYERSOFCOMPARABLESIZEINNOVATIVECHANGESINPEOPLE’SCONCEPTSABOUTHUMANRESOURCESARE、，ITALINOUREFFORTTOENHANCESTAFFPRODUCTIVITYANDCOMPETITIVENESSTHETHESISINTENDSTOTAKEADVANTAGEOFTHEOPPORTUNITYOFCNAH’SRESTRUCTURINGTOSEARCHFORWAYSANDMETHODSFORESTABLISHINGEFFECTIVEINCENTIVESCHEMESANDREALIZINGSYNERGYOFHUMANRESOURCESCITINGTHENEWAPPROACHESOFGROUNDSERVICESDEPAR缸NENTOFAIRCHINAINELECTINGITSMANAGEMENTTHETHESISDISCUSSESREFORMSINSELECTINGMANAGEMENTPERSONNELDRAWINGONTHEEXPERIENCEOFCHINAPETROLEUMANDSINOCHEMINHUMANRESOURCESYNERGYTHETHESISELABORATESONVARIOUSMETHODSOFANDCASHRESOURCESFORREDUCINGSTAFFANDINCREASINGEFFICIENCY，THEASSESSMENTOFWORKPERFORMANCE，PAYSTRUCTUREANDTHEESTABLISHMENTOFANNUALREMUNERATIONSYSTEMFORENTERPRISEMANAGEMENTTHETHESISFINALLYDISCUSSESTHEINCENTIVESHAREHOLDINGSCHEMESFORTHELISTEDCOMPANYUNDERCNAH，CITINGTHOSESCHEMESCOMMONLYPRACTICEDININTERNATIONALAIRLINESKEYWORDSAIRLINECONGLOMERATESYNERGYOFHUMANRESOURCESINCENTIVEMECHANISMSLI

簡介：復(fù)旦大學(xué)碩士學(xué)位論文美國聯(lián)合航空公司在華客運營銷策略姓名黃海申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師楊永康2001102899MOB2艏海莢【目聯(lián)臺航空公司征唯客運營銷￡苣略研咒ABSTRACTUNITEDAIRLINESUAWASFOUNDEDON1931ITHASAHISTORYOF70YEARSWITHTHEDEVELOPMENTOFAMERICANECONOMYANDTHEGLOBALECONOMY，UAHASMADEUSEOFTHEOPPORTUNITYOF“DEREGULATIONACT’’OFTHEUSAVIATIONAUTHORITYTOCOMPLETETHECHANGEOFITSMANAGEMENTSTYLEANDCREATEAMATUREMANAGEMENTSYSTEMUAHASBECOMETHESECONDLARGESTAIRLINEINTHEWORLDANDESTABLISHEDSTARALLIANCETHELARGESTANDMOSTEXPANSIVESTRATEGICALLIANCEALONGWITHSOMEOFTHELARGESTAIRLINESOFDIFFERENTCONTINENTSTHEPRODUCT，DEMAND，PRODUCTIONANDCOSTOFAIRPASSENGERTRANSPORTBUSINESSHAVETHEIRPARTICULARITIESONTHEBASISOFENVIRONMENTANDINTERNALCONDITIONS，UAPOSITIONSITSELFAS“FIRSTCHOICEOFBUSINESSPASSENGERS”ANDUSESDIFFERENTIATIONSTRATEGYTHEMARKETINGCOMBINATIONOFUAELABORATELYPRACTICESITSPOSITIONINGANDCOMPETITIVESTRATEGYUAUSES‘‘HUBANDSPOKE”SYSTEMFORSTRUCTUREOFPRODUCTS；FAREMIXANDYIELDMANAGEMENTSYSTEMFORPRICING；COMPUTERRESERVATIONSYSTEMFORDISTRIBUTIONCHANNEL；ANDFREQUENTFLYERPROGRAMASLONGTERMPROMOTIONALMEANSFORPROMOTIONBESIDES，ECOMMERCEENABLESUATOCARRYOUTITSMARKETINGMOREEFFECTIVELYCUSTOMERSATISFACTIONSTRATEGYINTEGRATESALLTHEMARKETINGACTIVITIESOFUNITEDAIRLINESUNITEDAIRLINESHASBEENAPLAYERINCHINESEAIRMARKETSINCE1986ANDGAINEDPROFITSFOR13CONSECUTIVEYEARSCURRENTLYUAHAS21SERVICESPERWEEKONTHEROUTINGBETWEENPRCANDUSTHEMAINRIVALOFUAONTHATROUTINGISNORTHWESTAIRLINESUACHINESEBRANCHHASFOUNDITSOWNWAYINTHEAPPLICATIONOFUAMARKETINGCOMBINATIONINTHECHINESEMARKETUNITEDAIRLINES’PRODUCTSONTHEFLI曲TSBETWEENCHINAHAVEOUTSTANDINGCOMPETITIVESTRATEGYFORTHEBUSINESSPASSENGERSMARKETUAHASBEENASUCCESSINTHESURVEILLANCEOFTRAVELAGENCIESANDDIRECTCORPORATESALES，OVERCOMETECHNICALCOMPLICATIONSANDPRACTICEDPRICINGPOLICIESFAITHFULLYANDCARRIEDOUTEFFECTIVEPROMOTIONALACTIVITIESTHEMARKETINGPRACTICEOFUAHASFOLLOWEDITSCOMPETITIVESTRATEGYANDSTRENGTHENEDITSPOSITIONING，HAVINGBEENSUCCESSFULBASICALLYTHEINCOMINGSTRATEGICRESTRUCTURINGANDMARKETMECHANISMOFCHINESECIVILAVIATIONBUSINESSISFORCINGCHINESEAIRLINESTOESTABLISHADVANCEDMANAGEMENTSYSTEM，INWHICHMARKETINGSTRATEGYPLAYSACRITICALPARTTHEOVERALLMARKETINGSTRATEGYOFUAANDMARKETINGPRACTICEOFUACHINESEBRANCHHASMUCHTOLEARNFROMHOWEVER，ITISWHENACHINESEAIRLINEHASPERMEATES‘‘CUSTOMERSATISFACTIONSTRATEGY”INALLOFITSMARKETINGACTIVITIESTHATITHASGRASPEDTHEESSENCEOFUAMARKETINGMANAGEMENTKEYWORDSCIVILAVIATIONPASSENGERTRANSPORTMARKETINGSTRATEGY

簡介：四川大學(xué)碩士學(xué)位論文中國航空集團維修企業(yè)優(yōu)化布局研究姓名朱派波申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師任佩瑜20030101THELAYOUTRESEARCHOFCHINAAVIATIONGROUPMAINTENANCEENTERPRISEBASEGRADUATESTUDENTZHUPALBOSUPERVISOTRENPEIYUPROFESSORABSTRACTON1LTHDECEMBER2001，CHINAJOINEDWTOTHISEVENTBRINGSCHALLENGES粥WELLASOPPORTUNITIESTOTHECIVILAVIATIONWORLDRISINGTOTHECHALLENGES，NINEKEYAIRLIN船OFCHINAHAVEREFORMEDINTOTHREEGROUPCOMPANIESTHROUGHCONSOLIDATIONORREGROUPING；THEGOALISTOREMAINCOMPETITIVEINTHEFUTUREGLOBALCOMPETITIONBYOPTIMIZINGUSEOF代渤URCESANDREORGANIZINGPRODUCTSSLRUETUREAIRCHINAGROUPHASSIXMROFACILITIESCHENGDUMAINTMANCEBASEWHYRE1WORKISO船OFTHEM；EACHOFTHESIXFACILITIESHASRICHRESO嘲ANDINDEPENDENTREPAIRCAPABILITIESANDMARK甌HOWEVERSOMEOFTHEMAFEOVERLAPPEDANDNOTEFFICIENTLYUSEDDUETOLACKOFINTEGRATEDPLANNINGTHEAVERAGEANNUALMAINTENANCECOSTOFTHEWHOLEGROUPISAROUND850MILLION；WITHTHENUMBEROFAIREMRSINTHEGROUP’SFLEETTOBEDOUBLEDIN10YEARSTHEMAINTENANCECOSTISEXPECTEDTOINCREASEACCORDINGLYTHEPURPOSEOFTHISARTICLEISTOFINDASCIENTIFIC，REASONABLEMAINTENANCELAYOUTTOEN鞠邶OPTIMIZEDUSEOFRESOUR把SANDMINIMUMCOSTBYAMAYZINGTHECURRENTMTUAFIONANDADVANCEDMANAGEMENTOFOURFOREIGNCOLLEGECOMPANIES，BASEDONTHETHEORYOFTHEINDUSTRYAREA’STRANSFERUSINGTHECALCULATIONMETHODOFSWOTANDLINEARPROGRAMMINGWHENTHISPROGRAMBECOMESSUCCESSFULINCHENGDUITCANBEAPPLIEDTOOTHERFACILITIESINTHEGROUPTHUSTHETARGETC蛆BEACHIEVEDKEYWORDSMAINTENANCELAYOUT

簡介：西南財經(jīng)大學(xué)碩士學(xué)位論文成都思泰航空科技有限責(zé)任公司營銷體系剖析姓名向冰申請學(xué)位級別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張劍渝20030602幅是第三章，在第三章中主要運用STP理論對思泰科技的市場營銷戰(zhàn)略制度方面做出分析，并特別闡述了筆者對技術(shù)與市場關(guān)系的一些個人觀點。在分析的過程中還運用了波特的價值鏈理論，管理經(jīng)濟學(xué)中囚徒理論分析了價格戰(zhàn)的成因。第四章是解決方案，除了從系統(tǒng)上提出解決思泰科技營銷戰(zhàn)略中存在的問題的想法之外，還對筆者認(rèn)為的關(guān)鍵問題提出了解決方案的設(shè)想。本著從解決主要矛盾入手，進而理順整個營銷體系的思路，提出了_套系統(tǒng)方案，特別是對市場人才穩(wěn)定對直銷型企業(yè)的影響和穩(wěn)定市場人員提出了比較詳細的方案，希望對徹底解決思泰科技營銷管理上存在的和潛在的問題提供一些參考。筆者是參與思泰科技組建，并在2002年以公司副總經(jīng)理的身份在公司負責(zé)市場營銷工作，對市場公司有一定的認(rèn)識，同時也獲得了公司內(nèi)部一些業(yè)務(wù)和財務(wù)信息，并且通過調(diào)研掌握了充分的行業(yè)信息。在搜集資料的同時，也翻閱了一些理論書籍，對資料進行分析。需要說明的是由于部分?jǐn)?shù)據(jù)涉及公司機密，本文中引用的來自公司內(nèi)部數(shù)據(jù)是經(jīng)過處理的，但并不妨礙對事實的說明。通過分析，得出結(jié)論。在激烈競爭的環(huán)境中，思泰科技要生存要發(fā)展必須堅持以市場為導(dǎo)向，緊緊抓住培養(yǎng)自己核心競爭力這個主題，把研發(fā)能力與市場需求緊密相聯(lián)。堅持重點發(fā)展高端產(chǎn)品這。思路。同時，在企業(yè)管理上也必須有所創(chuàng)新，突破國企最難解決的問題，在用人機制和分配機制上進行根本性的變革。在這個前提條件下，解決營銷體系中存在的闊題才有可能。筆者也希望這一結(jié)論對思泰科技能夠有所幫助。關(guān)鍵詞營銷組合SWOTSTP價值鏈渠道營銷餓略

簡介：電子科技大學(xué)碩士學(xué)位論文從ERP到AMES論西南航空公司飛機維修工程系統(tǒng)的實施姓名黃靜申請學(xué)位級別碩士專業(yè)電子與信息工程指導(dǎo)教師吳躍胡正保20030519從ERP到州ES一論西南航空公司飛機維修工程系統(tǒng)的實施ABSTRACTAIRVRARMAINTENANCEENGINEERINGSYSTEMABBREVIATEITTOAMESISALARGEPROJECTINCHINASOUTHWESTAIRLINESITWASIMPORTEDFROMAERPPRODUCTMOVEXDEVELOPEDBYASWEDENSOFTWARECOMPANYHAMEDINTENTIATHESYSTEMISBEINGIMPLEMENTEDANDUSEDINMAINTENANCEBUSINESSDEPARTMENTOFCSF翰BEINGONEOFTHEPERSOBSINCHARGE，THEAUTHORHASTAKENPARTIUALLTHEACTIVITIESOFPROJECTSTAGESTHETHESIS”FROMERPTOAMESEXPOUNDINGTHEIMPLEMENTATIONOFCS、譙’SAMES”ISBASEDONTHEPROJECTANDEMPHASISOILHOWTOFORMAPRACTICALMAINTENANCEANDENGINEERINGSYSTEMOFAVIATIONFROMASTANDARDERPSYSTEMFIRSTOFALLTHETHESISSUMMARIZESTHEBASICTHEORYANDCURRENTAPPLICATIONSITUATIONINCHINASECONDLYTHETHESISANALYSESTHEPRESENTITSITUATIONINBUSINESSDEPARTMENT，BRINGINGFORWARDTHENECESSITYANDCORRECTNESSOFBUYINGMOVEXTHIRDLYITDESCRIBESTHEMETHODTOIMPLEMENTMOVE，THEMAJORFUNCTIONSANDMODULES，THEPHASESOFPROJECTANDSTEPSOFBUILDINGSYSTEMINFORMATIONFOURTHLYITPOINTSOUTTHEPROBLEMSEXISTINGDURINGIMPLEMENTATIONANDTHEWAYSTOSOLVETHEMFINALLYITGENERALIZESTHEBENEFITBRINGINGABOUTTOBUSINESSDEPARTMENTAFTERRUNNINGAMESANDDESCRIBESTHETECHNICALENVIRONMENTOFSYSTEMT11ISISTHEFIRSTTIMETOIMPLEMENTAINTEGRATEDMAINTENANCEENGINEERINGSYSTEMINDOMESTICAIRLINESTHESUCCESSFULEXPERIENCEWILLBEUSEDBYAVIATIONINDUSTRYITHASAGOODPROSPECTIVEKEYWORDSAMES，ERP，MB，SB，SUPPLIEREVALUAZION

簡介：西安理工大學(xué)碩士學(xué)位論文西北航空公司飛機融資租賃問題研究姓名王東旺申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張華倫20020101ABSTRACTSUBJECTTHERESEARCHONAIRCRAFTFINANCELEASEOFCHINANORTHWESTAIRLINESMAJORMASTEROFBUSINESSADMINISTRATORSTUDENTWANGDONGWANGTUTORZHANGHUALUNSIGNATURE盤竺心丹晦SIGNATURE毋叢碰厶瓤ABSTRACTAIRCRAF【1EASEDERIVES矗OM1EASEINEURODE，BUTT11EMODEMAIRCRAF￡LEASEWASCREATEDBYUSIN1960’SATMEBEGINNINGOF1980’S，C王LINASTANEDTOMADEAIRCMRLEASEDURINGTHEFONOWINGTWENTYYEARS，AIRCRA丘1EASEDEVELOPEDRAPIDLMDOMESTICAIRLINESARESHORTOFTHE如NDSTOBUYAIRCRAFTTHEYAREFACINGTHEPROBLEMWHICHISHOWTOIN拄ODUCEMENEWAIRCMRBYCHOOSINGMEFINANCIN2WIMLOWERCOSTF打STLY，THEESSAYGIVESTHECONCEPTIONOFAIRCRARLEASETHMU曲MELEASE血EOWATTHES踟ETIMEITCLARMESTHEVIMLEOFAIRCRAFTFINANCE1EASEBVCOMPARINGTHEFINALLCE1EASEWI也CAPITAL，LOAN，ISSUINGSTOCKSANDINSTALLMEMSSECONDLY，T11EESSAYCOMPARESA11DANALYSESTHECROSSBOARDAIRCRANFINANCELEASEINDEVELOPEDCOUNTRIESWHICHINCLUDESTHEENGLISHLEASE，US1EVERAGELEASE，JAPANESELEVERAGELEASEAILDGENILANLEVERAGELEASECHINACANMAKEUSEOFGOODEXPERIENCE丘OMTHEMBECAUSETHERAPIDDEVELOPMENTOFAIRCRARNNANCELEASEANDTHEREQUIREMENTOFBEINGONEMEMBEROFWTO，“ISMOREIMPONAILTFORCHJNATORESEARCHTHELAWOFLEASEREF音RRINGTOT11EINTEMATIONALFINANCELEASECONVEMION，MEESSAYPOINTSOUTMATMECIV訂AVIATIONLAWNEEDSREVISINGANDAMENDMENTSNANAIVSESTHERISKSWHICHIMPACTSONAIRCRANNNANCELEASEA工1DESTABLISHESTHEPROCEDUREA11DMETHODOFAIRCRANFLNANCELEASETHERISKFACTORSWHICHHAVEABADIMDACTIONONAIRCRAR1EASEHASBEENAP口ROACHEDANDTHEWAVTOAVOIDTHERISKSHASBEENMISEDLAST，WILHYEARSPRACTICEINCHINANORNLWESTAIRLINES，MEAUTHORGIVES2

簡介：北方交通大學(xué)碩士學(xué)位論文中國“入世”后航空運輸業(yè)所受的影響及其對策的思考姓名周華申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師丁慧平200221英文摘要__________’___●●●_____●__________●____________，ABSTRACTALONGWITHCHINA’SENTRYINTO、汀0．CHINESEECONOMYBEGINSTODEVELOPTOGETHERWITHINTEMATIONALECONOMY．UNDERTHERESTRICTIONOFTHERULESOFTHEGA忑1．GⅪSANDANNEXONAIRTRANSPORTSERVICES，BETHTHEAIRTRANSPORTENTERPRISESANDTHEGOVERNMENTADMINISTRATIONWILLBEGREATLYAFFECTED．THEREFORE，ITISVERYIMPORTANTTOCONSIDERHEWTOGRASPTHEGREATOPPORTUNITYANDENVISAGETHECHALLENGESBROUGHTBYFREEDEVELOPMENT．THEPURPOSEOFT11ISARTICLEIS，ONTHEONEHAND，TOHELPTHELEADERSHIPTOCORRECTLYREALIZETHEIMPACTONAIRTRANSPORTINDUSTRY，UNDERSTANDREGULATIONSOFWTO，ANDAPPLYTHEMPROPERLYINMANAGEMENT；ONTHEOTHERHAND，TOAIDTHE1EADERSHIPTOMAKECORRECTDECISIONSONREFORLTLANDREGROUP，ACTIVELYANDPOSITIVELYIPININTOESTABLISHINGREGULATIONS，THUS，F(xiàn)OSTERTHEDEVELOPMENTOFCHINESEAIRTRANSPORTINDUSTRY．PARTIREVIEWSTHEDEVELOPMENTOFCAAC．MAKESCONTRASTSBETWEENCHINAANDTHEDEVELOPEDCOUNTRIES，ANALYZESTHEOPPORTUNITIESANDCHALLENGESENCOUNTEREDBYTHEINDUSTRY,INTRODUCESRIGHTSANDOBLIGATIONSOF、ⅣTO．ANDPOINTSOUTTHEPOPULARERRORSONENTRYINTO、ⅣT0．PARTIIANALYZESTHEDIRECTANDINDIRECTIMPACTSONAIRTRANSPORTINDUSTRYAFTERCHINA’SENTRYINTOWRO，BASEDONTHEPERTINENTREGULATIONOFWTOANDTHEPROMISESMADEBYCHINESEGOVERNMENTINCARGOANDSERVICETRADE．FINALLY,FROMTHESTRATEGICPOINTOFVIEWOFINDUSTRYDEVELOPMENT，THISARTICLE．FROMTWOINDIVIDUALASPECTSOFGOVERNMENTSECTIONSANDENTERPRISES．PONDERSOVERTHEMEASURESWHICHSHEUIDBETAKENBYCHINESEAIRTRANSPORTINDUSTRY,ANDFURTHERMAKESANALYSISANDDISCUSSINNFROMTHEFOLLOWINGFIELDSTOREFORMMANAGEMENTSYSTEMANDTRANSFORRNTHEMANAGEMENTCONCEPTS；TOCHANGETHEFUNCTIOASOFAIRTRANSPORTADMINISTRATIVESECTIONSASSOONASPOSSIBLE；TOREPOSITIONTHEOPERATIONPOLICIESOFAVIATIONTRANSPORTATIONENTERPRISES；TOESTABLISHAMODEMENTERPRISESYSTEM,ANDREALIZETHESTRATEGICREGROUP；TOUNCEASINGLYPROMOTETHESTRUCTUREOFCAPITALANDTRANSPORTATIONCAPACITY，ANDSTRENGTHHUMANRESOURCESMANAGEMENT．THISARTICLEEMPHASIZESONTHATONLYIFCHINESEAIRTRANSPORTINDUSTRYBECOMESFAMILIARWITHWTORULES，TRULYGRASPSTHEOPPORTUNITIESAFTERJPININGIRI、ⅣT0，CHANGESTHEINHERENTCONCEPTS，DEEPENSREFORMS，PERFECTSTHEENTERPRISESINTERNALMANAGEMENT．ANDENHANCESTHEINTEMATINNALCOMPETITIVEABILITYOFTHEENTERPRISESANDTHEINDUSTRYINAWHOLE，CANTHISINDUSTRYBEINAIMPREGNABLEPOSITIONINTHEPROCESSOFGLOBALDEVELOPMENT．KEYWORDSWTOAIRTRANSPORTIMPACTMEASURE

簡介：大連理工大學(xué)碩士學(xué)位論文北方航空公司商務(wù)人員培訓(xùn)與發(fā)展系統(tǒng)研究姓名郭巧例申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師易學(xué)東20030901ABSTRACTTHEAIRLINESISACOMMERCIALORGANIZATIONPROVIDINGAIRTRANSPORTATIONSERVICESWITHTHECHARACTERSOFHII曲INVESTMENT，HI曲TECLMOLOGYANDHIGHRISKWITHTHERAPIDDEVELOPMENTOFECONOMYGLOBALIZATIONANDKNOWLEDGEECONOMYDOMESTICAIRLINESAREFACINGTHEUNSEENPRESSUREANDCHALLENGESFROMCOMPETITIONSHOWTOEFFICIENTLYACQUIREANDMANAGETHEHUMANRESOURCESHASBECOMEAKEYFACTORFORDOMESTICAIRLINESTOHANDLETHESITUATIONAFTERCHINAENTERINGWTO，REMAINHIGHSPEEDGROWTHANDFULNLLTHECONSISTENTOPERATIONUNDERSUCHBACKGROUNDRESEARCHINGANDSTUDYINGTHEHROFAIRLINESTOHELPCORPORATIONCARRYONTRAININGACTIVITIESSYSTEMATICALLYANDSCIENTIFICALLYWILLBEOFVIMLIMPORTANCEANDOFREALISTICMEANINGFORAIRLINESBASEDONTHEPRESENTPRACTICEOFCORPORATIONDEVELOPMENTANDBUSINESSTRAININGOFCHINANORTHERNAIRLINES，THEARTICLECOMBINESTHETHEORYANALYSISWITHPRACTICE，F(xiàn)OLLOWSTHERESEARCHINGIDEAOFSYSTEMATICTHEORY，ANDISGUIDEDBYTHETHEORYOFTRAININGSYSTEMDESIGNINGTHEORYHSESTHETRAININGEXPERIENCEOFWORLDADVANCEDENTERPRISESANDAIRLINESFORREFERENCETHEARTICLEDESIGNSANEWTRAININGSYSTEMFORTHEBUSINESSEMPLOYMENT，INCLUDINGTHETRAININGSYSTEM，TRAININGTARGETS，TRAININGORGANIZATIONANDFLOWTRAININGCOURSESANDMETHODS，TRAININGENVIRONMENTANDSTAFFMANAGEMENTAFTERTRAININGESTABLISHINGASCIENTIFICANDSYSTEMICTRAININGSYSTEMISTHEKEYELEMENTTOSTANDARDIZETHEBUSINESSSTAFFTRAININGANDDEVELOPMENTOFCHINANORTHERNAIRLINES，THECORPORATIONTRAININGISASYSTEMICWORKNEEMPLOYEE’STRAININGANDDEVELOPMENTMUSTBECOMBINEDWITHCORPORATIONSTRATAGEMDEVELOPMENTANDHUMANRESOURCESPROGRAMMING，ANDMUSTBESUPPORTEDBYFAVORABLECORPORATIONCULTUREANDCONDITION，ANDMUSTDESIGNANDACTUALIZESCIENCETRAININGREALLYFROMTHENEEDOFORGANIZATION，OPERATIONANDEMPLOYEE’SDEVELOPMENTIT’SIMPORTANTTOBUILDUPAGROUPOFEFFECTIVEINSTRUCTORSANDEXAMINEANDEVALUATEMECHANISM，WHICHWILLENSURETHEE街CIENTACTUALIZATIONOFTRAININGANDACHIEVEADYNAMICBALANCEINTHEWHOLESYSTEMOFCORPORATIONHUMANRESOURCESOWEWILLACHIEVETHEENDAIMOFTRAINING，TOCHANGETHEEMPLOYEE’SBEHAVIORANDIMPROVETHEORGANIZATIONPERFONNANCEKEYWORDSAIRTRANSPORTBUSINESSSTAFF；TRAININGANDDEVELOPMENTSYSTEMDESIGN

簡介：南京航空航天大學(xué)碩士學(xué)位論文洪都航空上市公司資本融資結(jié)構(gòu)改革實踐研究姓名汪本強申請學(xué)位級別碩士專業(yè)馬克思主義理論與思想政治教育指導(dǎo)教師江可申20040101一一ABSTRACTASAMAJORPARTOFTHEREFORMOFTHECAPITALFINANCINGSYSTEMOFCHINA’SSTATEOWNEDENTERPRISESSOES，THEREFORMOFTHECAPITALFINANCINGSTRUCTURESIGNIFIESATRENDOFTHEREFORMOFTHECOUNTRY’SSOESANDMICROSCOPICALLYREFLECTSMARKET’SROLEINRESOURCESALLOCATION．INLIGHTOFEXPERIENCESOFTHEREFORMOFTHECAPITALFINANCINGSTRUCTUREOFCHINA’SAVIATIONINDUSTRYENTERPRISESANDTHEMODEMTHEORIESOFTHECAPITALFINANCINGSTRUCTUREOFENTERPRISESANDFINANCIALMANAGEMENTASWELLASSOMEOTHERTHEORIES，WITHACOMBINEDAPPROACHOFNORMATIVISMANDPOSITIVISM，THEAUTHORANALYZESTHEREFORMOFTHEEQUITYCAPITALFINANCINGANDDEBTCAPITALFINANCINGSTRUCTURESOFTHEJIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATIONANDFINDSOUTTHATTHECOMPANYHASMADEMUCHHEADWAYINTHEREFORMOFITSREFORMOFTHECAPITALFINANCINGSYSTEM．ATTHESAMETIMETHEAUTHORDIAGNOSESTHEHONGDUAVIATION’SSTRONGPARTIALITYFOREQUITYCAPITALFINANCINGANDLACKOFDEBTCAPITALFINANCING，LOWCAPITALPROFITABILITYANDEFFICIENCYOFCAPITALUTILIZATION，INADEQUATENESSINITSCORPORATEGOVEMINGSTRUCTUREANDUNIMPROVEDREVENUES．HENCETHEAUTHORSUGGESTSTHATTHECOMPANYDECENTRALIZESITSEQUITYTOBIGPROPORTIONS，PROMOTESTHECIRCULATIONOFITSPROPERTYRIGHTANDINCREASESDEBTCAPITALFORITSSUSTAINABLE，F(xiàn)ASTANDHEALTHYDEVELOPMENT．KEYWORDSCAPITALFINANCINGSTRUCTURE；REFORM；JIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATION；EQUITYCAPITAL；DEBTCAPITAL．3．

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文航空材料領(lǐng)域人力資源管理及激勵機制姓名陳猛龍申請學(xué)位級別碩士專業(yè)航空工程指導(dǎo)教師梁三星李康林20030301ABSTRACTAMONGHUMANRESOURCEMANAGEMENT，THEINCENTIVEPROBLEMISTHECOREINTHEMODEMORGANIZATIONMANAGEMENTTHISARTICLEMAKESSYSTEMATICRESEARCHONTHEINCENTIVETHEORYTHEAUTHORANALYZESTHECONTENTTHEORYTRANSFORMATIONTHEORYANDTHEINCENTIVETHEORYTHEAUTHORMAKESFULLANALYSESOFTHEINCENTIVEFACTORSAFTERSTUDYINGTHEINDIVIDUALSTAFFBEHAVIORINTHETYPICALINSTITUTEOFAVIATIONMATERIALFIELD，ESPECIALLYTHEDEMANDSTATUSOFTHEPRESENTSCIENTIFICSTAFFTHISARTICLEALSOHASDESIGNEDATHEORYMODELOFINCENTIVEMECHANISMOPERATIONTHROUGHTHECOMPARATIVEANALYSISOFTHEVARIOUSINCENTIVEFACTORSTHEAUTHORHASFOUNDOUTTHEPROBLEMINTHEINCENTIVEPROCESSBYINVESTIGATINGTHEINCENTIVESTATUSOFTHEINSTITUTE，THEWHOLEINCENTIVEMECHANISMOPERATIONMODELHASBEENDESIGNEDBYTHEAUTHOR，INTHEVALUECHAINMANAGEMENTOFTHEINSTITUTEANDTHEREALIZINGOFTHESTAFF’SINDIVIDUALVALUE，INCONSIDERATIONOFTHECOMBINATIONOFTHEWHOLEDEVELOPMENTGOALANDTHEINDIVIDUALDEVELOPMENTTHISPAPERHASSTUDIEDTHEFIVETYPESOFINCENTIVEMODELS，SUCHASTHEREDESIGNOFTHEORGANIZATIONANDTASKS，THEREDEVELOPMENTOFTHEABILITYTHEREEVALUATIONOFTHEVALUE，REDISTRIBUTIONOFTHEVALUEITALSOGIVESTHEREADERSDETAILEDINFONNATIONOFTHEINCENTIVEMECHANISMOFTHEHUMANRESOURCESINTHEFIELDOFAVIATIONMATERIAL，INCLUDINGTHEWHOLEDESIGNANDTHESPECIFICOPERATINGMODEANDMETHOD，WHICHHASSOMEPRACTICALFUNCTIONTOTHESCJENTJFICRESEARCHERSINTHEFIE】DOFAVIATIONMATERIALKEYWORDSINCENTIVEMECHANISM，MANAGEMENT，DEMAND，DESIGNTYPEOFTHESISSPECIALRESEARCH

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文航空科研單位知識型員工薪酬問題研究姓名王劍申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張樹娟20030301墮三些查堂墜堡蘭ABSTRACTTHECOMPENSATIONOFTHECHINA’SAVIATIONDESIGNANDRESEARCHUNITSISVERYCOMPLEX，F(xiàn)ORTHEREAROTHROESPECIALFEATURESHIDEINTHOSEORGANIZATIONSFIRSTITHASAFAINTMANAGEMENTSURVEYOR’SPOLETHATMIXEDTWOVALUEESTIMATESYSTEM一SOCIALVALUEANDECONOMICVALUESECONDTHESEUNITSUSUALLYOPERATEDUNDERPROJECTSATLOST，THEREARESOMANYACKNOWLEDGEDEMPLOYEESINTHESEUNITSITISDIFFICULTTOCONFIRMTHECOMPENSATIONAMOUNTOFAPROJECT，CREATINGAEMPLOYEEPERFORMANCEAPPRAISOLSYSTEMORCOMPENSATIONSTRUCTUREISALSOAHARDWORKPRACTICEINDIOATESTHATIFWEWANTTOINCREASETHEEFFICIENCYOFTHECOMPENSATIONMANAGEMENTSYSTEM，REDUCETHEMANPOWERCOST，HEIGHTENTHEEMPLOYEE’SSATISFACTION，WEMUSTADOPTANEWSCLENTIFICCOMPENSATIONMANAGEMENTTHEORYANDMETHODSTHISARTICLEDESCRIBSTHEMAINPROBLEMSINTHISSUBJECTBASING0NTHECOMPENSATIONMANAGEMENTPRACTICESOFTHE603INSTITUTION，AFAMOUSAVIATIONRDUNIT，ANALYSISTHEINTERANDEXTERIORMANAGEMENTCIRCUMSTANCETHEMAINCONTRIBUTIONSOFTHISPAPERARESUMMARIZEDASFOLLOWING1、POINTOUTTHEDEFAULTSEXISTEDINTHECOMPENSATIONMANAGEMENTPROCESSTHATWEHAVEBEENUSINGFORAQUITELONGPERIODATTHESAMETIMETHISPAPERGIYESANEWMETHODTHEDYNAMICCOMPENSATIONSYSTEMDESIGNMETHODDCSDMFORTHEAVIATIONRDUNITS，EXPLAINSTHEIMPORTANTMODULESINVOLVEDINDCSDM2、THROUGHADELEGATIONAGENTMODUTE，THEPAPEREXPATLATETHETELATIONSHIPBETWEENTHECOMPENSATIONSTRUCTUREANDPERFORMANCEAPPRAISALSVSTEM3、DISCUSSINGTHECOMPENSATION8J110UNTESTIMATINGFORMULARYOFTHEAIRCRAFTRDPROJECT，CREATEAMOREBASICONETOINSTEADIT4、USETHEANALYTICHIERARCHYPROCESSTODESIGNAPERFORMANCEAPPRAISOLINDICATORSYSTEMTHATSUITWITHTHEACKNOWLEDGEDEMPLOYEES’SPECIALTYTOADJUDGETHERESULTWHICHGENERATEDBYTHESESPECIALPERSONS，KEYWARDSAVIATIONRDCOMPENSATIONRESEARCHUNITS；ACKNOWLEDGEDEMPLOYEE；TYPEOFTHESISAPPLIEDFUNDAMENTAL

簡介：四川大學(xué)碩士學(xué)位論文中國國際航空西南公司網(wǎng)絡(luò)營銷方案研究姓名俞前申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張志敏20030101THERESEARCHFORTHESCHEMEOFNETWORKMARKETINGINAIRCHINASOUTHWESTCOMPANYGRADUATESTUDENTYUQIANSUPERVISORZHANGZHIMINABSTRACTINTHESECONDHALFOF20THCENTURYANEWTRENDOFNEWTECHNOLOGYSWEPTTHEWHOLEWORLDANDTHISWAVEPUSHEDTHEHUMANSOCIETYFORWARDINTONEWAGEINSUCHCIRCUMSTANCES，THEMETHODSOFMARKETINGHAVEGREATCHANGESAMONGWHICHISTHECOMINGOFNETWORKMARKETINGCANNETWORKINGREPLACETHETRADITIONALMETHODONTHEBASISOFINTRODUCINGBRIEFLYTHEBACKGROUNDOFTHEBIRTHOFNETWORKMARKETING，ANALYZINGTHECONTEM，THEORETICALBASISANDELABORATINGTHEPRESENTSITUATIONOFTHEAIRLINESANDMYCOMPANYTHISARTICLEWILLDISCUSSTHEADVANTAGESANDTHEDISADVANTAGESCOMPARINGNETWOFKMARKETINGWJTLLTHETRADITIONALMETHODANDANALYZEINDETAILSTHETACTICSOFNETMARKETINGFORTHEAIRCHINASOUTHWESTCOMPANYBESIDESTHAT，THISTHESISWILLDISSECTTHEREQUIREMENTOFTHETECHNOLOGYFORPRACTICINGTHETACTICSOFTHENETWORKMARKETING1WISHTHISTHESISGUIDETHEMARKETINGOFMYCOMPANYINSOMEEXTENTKEYWORDAIRLINESMARKETINGNETWORKMARKETINGSCHEMEOFMARKETING

簡介：西南財經(jīng)大學(xué)碩士學(xué)位論文對中國建設(shè)銀行在民用航空運輸業(yè)營銷策略的研究姓名張蓉申請學(xué)位級別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張橋云20030601踅點分析。本章還提出了在信貸營銷過程中盛須要關(guān)注行監(jiān)風(fēng)險，并逐一分析了該行業(yè)存在的種種經(jīng)營風(fēng)險和非經(jīng)營往風(fēng)險，本章最后對如何在實踐中明確評價各類航空企業(yè)提出了建議。關(guān)鍵詞中國建設(shè)銀行民用靛空業(yè)營鐫研究