簡介：碩士學(xué)位論文基于云平臺的航空公司服務(wù)品質(zhì)網(wǎng)絡(luò)監(jiān)測方法研究申請學(xué)位專業(yè)計(jì)算機(jī)應(yīng)用技術(shù)申請學(xué)位級別工學(xué)碩士中國民航大學(xué)碩士學(xué)位論文RESEARCHONTHEMETHODOFNETWORKMONITORINGFORAIRLINESSERVICEQUALITYBASEDONCLOUDCOMPUTINGPLATFORMADISSERTATIONSUBMITTEDTOCIVILAVIATIONUNIVERSITYOFCHINAFORTHEACADEMICDEGREEOFMASTEROFSCIENCEBYYANGBOSUPERVISEDBYPROFDINGJIANLISCHOOLOFCOMPUTERSCIENCEANDTECHNOLOGYCIVILAVIATIONUNIVERSITYOFCHINAMARCH13,2012

簡介：湖南大學(xué)碩士學(xué)位論文直屬航空運(yùn)輸企業(yè)確立投資主體地位的研究姓名皮文輝申請學(xué)位級別碩士專業(yè)工商管理MBA指導(dǎo)教師廖進(jìn)中2001101湖南大學(xué)工商管理學(xué)院頊?zhǔn)垦芯可鷮W(xué)位論文ABSTRACTWHETHERTHEENTREPRENEURWHICHISALLIMPORTANTCONSTITUENTOFINVESTINGFUNDINGSYSTEM，OCCUPIESTHEPRIMARYPOSITIONININVESTINGISNOTONLYCONCERNEDWITHFATEOFTHEINVESTINGPROGRAMBUTALSOCONCERNEDWITHTHEEXISTENCEOFTHEENTREPRENEUREVENWITHTHEDEVELOPMENTOFNATIONALECONOMYTHROUGLLANANALYSISOFTHESTATUSQUOOFNATIONALAVIATIONTRANSPORTCORPORATIONANDVANIONSPROBLEMSININVESTINGTHISTHESISPOINTSOUTTHATMAINCAUSESOFALLKINDSOFPROBLEMSLIESININSUFFICIENTACTUALLYTHEINSUFFICIENTPOSSESSIONOFNATIONALSHAREHOLDERWHICHPLAYACONTROLLINGROLEINNATIONALAVIATIONTRANSPORTCORPORATIONS，ANDTHEINCOMPLETENESSOFLEGALPERSONADMINISTERINGCONSTRUCTURELEADTOITSLOSTOFPRIMARYPOSITIONININVESTINGINSUFFICIENTPOSSESSIONOFSHAREHOLDERSINVOLVESMACROPOLICYTHISPAPERATTEMPTSTOINTRODUCETHETHREELEVELMANAGEMENTFRAMEWORKOF“AUTHORIZEDMANAGING’NATIONALCAPITAL，ANDTRANSFORMTHREEMAJORGROUPSINNATIONALAVIATIONTRANSPORTCORPORATIONSTOPURENATIONALSTOCKCOMPANIES，SOASTOENSURETHESUFFICIENTPOSSESSIONOFPRIMARYPOSITIONOFNATIONALSTOCKHOLDERSOFNATIONALAVIATIONTRANSPORTCORPORATIONSWHITETHEENTREPRENEURITSELFSHOULDMEETTHEREQUIREMENTSOFCONSTRUCTINGMODERNENTREPRENEURSYSTEM，IMPROVELEGALPERSONADMINISTERINGCONSTRUCTURE，PAYATTENTIONTOACCELERATINGRECONSTITUTIORTPLAYTHEROLEOFHIGHESTPOTICYMAKINGBODYTOBOARDOFDIRECTORSOPTIMIZETHEAGENT’SSTIMULATINGRESTRAININGTOLERATION”O(jiān)RGANISM，ILL且KEUSEOFTHEOPPORTUNITYOFPENDINGIMPLEMENTATIONOFDECREASINGNATIONALSTOCKSREALIZETHEDIVERSIFYINGANDRATIONALIZINGOFSTOCKAUTHORITYCONSTRNCTUREREALIZEDTHECONVERSIONFORMGOVERNMENTORIENTEDADMINISTERINGTOLEGALPERSONORIENTEDADMINISTERINGSOTHATONTHECONDITIONOFPOSSESSINGIMPROVEDPOLICYMAKINGANDMONITORINGORGANISM，THEINVESTMENTOFTHEENTREPRENEURWILLAGREEWITHTHESHAREHOLDERSATLASTTHISARTICLETAKESCHINASOUTHERNAIRLINESASTHESAMPLE，PUTSFORWARDTHETHOUGHTSANDSUGGESTIONSABOUTHOWTOESTABLISHPRIMARYPOSITIONFORNATIONALAVIATIONTRANSPORTENTREPRENEURSNATIONALAVIATIONTRANSPORTENTREPRENEURSESTABLISHPRIMARYPOSITIONININVESTING，

簡介：由于南航某公司的日常工作繁雜、瑣碎和變化快，且部門之間、員工之間存在著有如信息溝通渠道不暢通等缺點(diǎn)而造成了公司內(nèi)部出現(xiàn)重復(fù)勞動、辦事效率低和操作無章可循等一系列問題。通過對現(xiàn)階段軟件市場上流行的各類辦公自動化信息產(chǎn)品和解決方案進(jìn)行分析總結(jié)后發(fā)現(xiàn)，還沒有專門針對南航公司內(nèi)部的業(yè)務(wù)流程和工作模式開發(fā)的特定辦公自動化信息系統(tǒng)。因此應(yīng)用先進(jìn)的設(shè)計(jì)理念和開發(fā)技術(shù)，結(jié)合本人多年的實(shí)踐工作，創(chuàng)新性地研究、設(shè)計(jì)并開發(fā)一個適用于南航某公司的辦公自動化信息系統(tǒng)，不僅可以大大提高員工的工作效率，而且增強(qiáng)了員工間的協(xié)同合作能力，具有重要的意義。通過對南航某公司的員工展開了全面、系統(tǒng)的信息收集和需求分析工作后，該系統(tǒng)的研究與實(shí)現(xiàn)主要面向業(yè)務(wù)和終端用戶，將設(shè)計(jì)的著眼點(diǎn)放在企業(yè)的日常業(yè)務(wù)流程和用戶使用需求上，設(shè)計(jì)視角范圍是整個內(nèi)部網(wǎng)。系統(tǒng)定義設(shè)計(jì)并實(shí)現(xiàn)了以下功能個人工作事項(xiàng)管理功能，公文撰寫，設(shè)置和管理功能，公司行政事務(wù)管理功能，員工信息管理和通訊功能，系統(tǒng)工具管理功能。其中公文的管理是核心功能，通過對收發(fā)文件的流轉(zhuǎn)和步驟定義，實(shí)現(xiàn)對整個公文處理過程的監(jiān)控、追蹤和提醒等。在系統(tǒng)的設(shè)計(jì)和實(shí)現(xiàn)過程中，引入SOA設(shè)計(jì)理念來完成系統(tǒng)的架構(gòu)和功能模塊劃分，以提高功能服務(wù)模塊重用性和系統(tǒng)的可擴(kuò)展性。利用WEBSERVICE技術(shù)實(shí)現(xiàn)系統(tǒng)功能模塊接口，使得一個模塊注冊一次，能跨系統(tǒng)和跨平臺分享使用。采用了FRAMEWK為開發(fā)平臺，以VIRTUALSTUDIO2008為開發(fā)工具以SQLSERVER2005作為數(shù)據(jù)存儲方式，采用C＃為開發(fā)語言，以和CSS做系統(tǒng)的的界面設(shè)計(jì)。為了良好的構(gòu)建系統(tǒng)，代碼采用了面向?qū)ο蟮脑O(shè)計(jì)方式，采用了多種設(shè)計(jì)模式。在系統(tǒng)的安全設(shè)計(jì)方面，引入UCON的訪問控制模型，不僅在授權(quán)方面，而且在時間上來實(shí)現(xiàn)對用戶安全的安全同步控制力度，達(dá)到南航辦公自動化信息系統(tǒng)安全需求。實(shí)踐證明，南航某公司的辦公自動化信息系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)，大幅度的提高目前南航公司的日常工作效率及南航公司的服務(wù)質(zhì)量。

簡介：四川大學(xué)碩士學(xué)位論文基于差距理論和ISO9001標(biāo)準(zhǔn)的航空客運(yùn)服務(wù)質(zhì)量管理姓名李幸申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師羅利20030101AIRPASSENGERSERVICEQUALITYMANAGEMENTBASEDONGAPTHEORYANDIS09001STANDARDGRADUATESTUDENTLIXINGSUPERVSOTLUOLIVICEPROFESSERABSTRAOTASTHEDOMESTICAIRTRANSPORTATIONMARKETDEVELOPSRAPIDLYANDTHECOMPETATIONBECOMESMORESEVEREDAYBYDAY,AIRLINESHASTOFACETHEBADENVIREMENTTHATSURPLYEXCEEDSDEMAND，PASSENGERHAVEMANYKINDSOFNEEDSANDSERVICEDIVERSE，SERVICEQUALITYBECOMESTHEKEYTOTHEAIRLINES’SURVIVALWHILETHEPROBLEMTOESTABLISHSERVICESTANDARDANDTOCONTROLTHESERVICEQUALITYHASNOTBEINGSOLVEDINAIRPASSENGERSERVICEQUALITYMANAGEMENTFORALONGTIME，ANDBECOMEANFRONTLINEISSUEIHISARTICLEISTOSOLVETHESEPROBLEMSTHISARTICLEDISCUSSEDHOWTOINVESTIGATEANDANALYSEPASSENGERS’EXPECTATIONANDGAPWITHGAPTHEORYBYFLIGHTSINORDERTOSETUPASUITABLESERVICESTANDARDANDANUNANIMOUSSERVICE，THISARTICLEPROVIDEDANIDEAOFESTABLISHSERVICESTANDARDBYFLIGHTSACCORDINGTOTHERESULTOFGAPTHEORYINVESTIGATIONANDQUALITYMANAGEMENTSYSTEMQMSINCONSIDERATIONOT’THEREQUIREMENTSOFIS09001STANDARDANDAIRLINESACTUALSITUATIONANDTHETIMEOFQMSDESIGNTOMAKEADEEPANANLYSISTOTHETHEORY,THISARTICLECHOOSECHINASOUTHWESTAIRLINESASTHEOBJECTTORESERCHANDFOUNDTHAT1S09001STANDARDRETRIEVEDTHEGAPTHEORYCOULDDIRECTTHEBOTHAIRPASSENGERSERVICEQUALITYMANAGEMENTANDTHEOTHERSERVICETRADETHISARTICLEHASSIXPARTSTHEFIRSTPARTEMPHERSIZETHEIMPORTANCEOFSERVICEQUALITYANDMAKEANINTRODUCTIONOFSERVICEQUALITYINDOMASTICAIRPASSENGERTRANSPORTATION；THESECONDPARTINTRODUCEDIS09001STANDARDANDAPPLICATIONAND

簡介：上海交通大學(xué)碩士學(xué)位論文上海國際機(jī)場股份有限公司航空服務(wù)分公司經(jīng)營模式研究姓名王敬喜申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師宣國良20011201THEMANAGEMODERESEARCHOFAIRSERVICECONSTITUENTCOMPANYOFSHANGHAIINTERNATIONALAIRPORTABSTRACTGROUNDHANDLINGWASONCEAPARTOFAIRSERVICEBUTNOWITISASEPARATEINDUSTRYITINCLUDESPASSENGERSERVICES，RAMPSERVICES，F(xiàn)UELINGSERVICESANDCARGOMAILSERVICES，ETCNLEMARKETASAWHOLEISSHAREDBYAIRPORTBASEDCOMPANIESAIRLINEOPERATEDCOMPANIES，ANDINDEPENDENTGRO吼DHANDLERSTHEMARKETSHAREOFINDEPENDENTSISEXCEPTEDTOGROWSUBSTANTIALLYASMOREANDMOREAIRLINESOUTSOURCETHEIRRAMPANDPASSENGERHANDLINGOPERATIONSITISFORECASTEDBYSWISSPORTINTERNATIONALLTD，WHICHISIIOWTHEBIGGESTCOMPANYOFTHEINDUSTRYTHATTHETOP5INDEPENDENTSWILLCONTROI50％OFTHISMARKETSEGMENTBYTHEYEAR2004ASASEPARATEINDUSTRYINOURCOUNTRY釅OUNDHANDLINGAPPEAREDINRECENTYEARSNIECOMPANIESARENOTBIGENOUGHANDARESTILLAIRPORTBASEDORAIRLINEOPERATEDTHEREARESTILLNOINDEPENDENTSINOURCOUNTRYASCCSIAISONEOFTHEGROUNDHANDLERSINSHANGHAIAIRPORTSITWASFOUNDEDIN1993ANDGREWFASTSINCETHEILITISONEOFTHEBIGCOMPANIESINTHISINDUSTRYINOURCOUNTRYCHINAISONEOFTHEMEMBERSOFWT0NOWANDHOWTOCHANGETHEMANAGEMODETOFACESUCHAFACTISONEOFTHEPROBLEMSTHEMANAGERSHAVETODEALWITHTHEAUTHORWROTETHISTHESISBYMEETINGMANYMANAGERS，COLLECTINGALOTOFDATAANDCONSULTINGMANYBOOKSTHETHESISINCLUDETHEINTRODUCTLONOFTHEGROUNDHANDLINGOFTHEWORLDTHEINFLUENCEOF“91L”ANDWTOTOTHEAVIATIONANDTHISINDUSTRYITALSOANALYSESTHEMARKETOFSHANGHAI，THECOMPETITIONINTHISMARKET，THESITUATIONOFASCCSIAANDTHESTRATEGYTHISCOMPANYISFACING，ANDGETARESULTTHATITWILIBETHEBESTSOLUTIONTOBEAINDEPENDENTBYIOINTINGVENTUREWITHONEOFTHEBIGGESTINDEPENDENTSWHILETAKINGDRAGONAIRLINEASASHAREHOLDERATTHESARRLETIMETHEAUTHOREXPECTSTHATTHISTHESISWILLDEUSEFULTOTHEMANAGERSOFTHECOMPANYKEYWORDSGROUNDHANDLING，STRATEGYFIVEFORCESMODELOFCOMPETITION，SWOTANALYSIS

簡介：西北大學(xué)碩士學(xué)位論文關(guān)于我國民航空中交通管理系統(tǒng)體制改革問題的思考姓名靳英燕申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師何煉成20030101摘要進(jìn)入二十‘世紀(jì)，我國國民經(jīng)濟(jì)保持多年高速增長，人民7F活水平不斷提高，各行各業(yè)都在市場經(jīng)濟(jì)的帶動下表現(xiàn)出勃勃生機(jī)，航空運(yùn)輸業(yè)也融入市場經(jīng)濟(jì)的人潮，航空公司、機(jī)場先后進(jìn)入企業(yè)化運(yùn)營軌道。然而，民航業(yè)中占據(jù)重要地位的空中交通管理系統(tǒng)卻依然在政府的羽翼之下固守自然壟斷的最后堡壘。從目前航空運(yùn)輸全行業(yè)分析，空中交通管理系統(tǒng)已成為制約航空運(yùn)輸業(yè)發(fā)展的瓶頸。針對這一現(xiàn)實(shí)情況，本文運(yùn)用宏微觀經(jīng)濟(jì)理論及管理學(xué)理論，對制約空管發(fā)展的體制問題進(jìn)行了深入淺出的分FITCH研究，最后提出了我國空管體制改革的思路以商業(yè)化發(fā)展為長遠(yuǎn)目標(biāo)，目前重在理順體制，變行政、業(yè)務(wù)雙軌制模式為真線制，實(shí)施對空管服務(wù)的細(xì)分，變革運(yùn)行機(jī)制等。在文章中，主要運(yùn)用了公共經(jīng)濟(jì)學(xué)理論，對空管服務(wù)公共產(chǎn)品的特性及其生產(chǎn)與提供進(jìn)行了理論分析；在宅管體制改革的動因分析中，引入市場理論中需求對行業(yè)的影響，找出了我國空管服務(wù)與現(xiàn)實(shí)需求的差距；通過列舉空管與航空公司、機(jī)場的密切聯(lián)系，論證了我目空管業(yè)協(xié)調(diào)發(fā)展的必然性；文中應(yīng)用組織行為學(xué)理論分析了空管現(xiàn)行管理體制的特點(diǎn)及存在的弊端，結(jié)合我國實(shí)際情況并借鑒國外的先進(jìn)經(jīng)驗(yàn)，提出了我國空管體制改革的標(biāo)及措施。通過對這一課題的研究，揭示了空管體制改革的必然性與緊迫性，電為相關(guān)部門提供了一些建設(shè)性的意見和可行性的建議。關(guān)鍵詞空中交通服務(wù)體制改革公共產(chǎn)品

簡介：碩士學(xué)位論文THESISFORMASTER’SDEGREE論文題目A航空武器裝各改裝研制項(xiàng)目的質(zhì)量管理研究作者王帥學(xué)院【商管理學(xué)院專業(yè)項(xiàng)目管理指導(dǎo)教師樊治平教授備注年十二月日ATHESISFORTHEDEGREEOFMASTERINPROJECTMANAGEMENTRESEARCHONQUALITYMANAGEMENTOFTHEAAVIATIONWEAPONRYMODIFICATIONPROJECTBYWANGSHUAISUPERVISORPROFESSORFANZHIPINGNORTHEASTERNUNIVERSITYDECEMBER2012

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文西北航空公司生產(chǎn)運(yùn)行系統(tǒng)整合研究姓名毛建利申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師蔡建峰20020101兩北T業(yè)』、學(xué)MBA論文BECAUSEITISSAFE、FASTANDCOMFORTABLE，THEAIRTRANSPORTWOULDBEIMPOF’TWORLDWDELYALONGWITHSOCIALDEVELEPMENTASHIFLAHASENTEREDWTO。THERELATIONSWITHOTHERCOURTTRIESBECOMEPOPULARINPNLITIES，ECONOMYANDSOCIETYTHEAIRTRANSPNRTMARKETBECOMESMORECOMPETITIVEREORGANIZINGOPERATIONCONTROLSYSTEMISONEOFTHEMOSTPROFITABEWAYSINTHEFIELDOFAIRLINESTTCANPROMOTETHEEFFJCIENCYANDQU；“ITYOF“AIRLINESOPERATIONCONTROLSYSTEMTLCANA】SEDUCETHECOSTANDENHANCEITSCOMPETITIVEABILITYFIRSTITANALYZESTHEPROBLEMSINTHEOPEIF8TIONSYSTEM0FCHINANORTHWESTAIRLINESITISNOTFITFORTHEMARKELECONOMY’LHETOOLSTHATAFEBEINGUSEDAREVERYOLDANDAFFECTINGFLIGHTNORMAL。ITSSTUFFISLACKOFACADEMICKNOWLEDGESOTHM’EEXISTSCONFLICTBETWEENMODERNAIRCRAFTANDOLDMANAGEMENTTOSOLVETHOSEPROBLEMS，ITSUGGESTSTHATTHEOPERATIONCONTROLSYSTEMOFCNWAISREORGANIZEDBYTHETHEORY～一REENGINEERINGCORPORATIONTHEORYINCLUDESTEENSINEERINGTHEOPERATIONSYSTEM，REORGANIZINGTHEOPERATIONALSTRUCTUREANDTHETRANSPORTTNFORMATIONPROCESSINGENHAOCINGTHEDIATHESISOFSTUFFAFTERREORGANIZEDTHEOPERATIONCONTRO】SYSTERNCUISISTS0FFIVEPARTSANDTHREESMALLSYSTEMSTTITICLUDESA11THEFUNCTIONSOFOPERATIONMANAGEMENTFTCOULDREDUCETHEFUEL，PROMOTETHEFTIGHTNORMALANDPROTECTTHEAIRSAFETYKEYWORDSREENGLN。ERINGTHECORPORATIONTHEORYREORGANIZETHEOPERATIONALSYSTEM

簡介：近些年我國航空公司高速擴(kuò)張式發(fā)展在公司規(guī)模、市場份額、飛機(jī)數(shù)量、航班規(guī)模、企業(yè)效益等各方面都有較大的提升為我國交通運(yùn)輸和經(jīng)濟(jì)發(fā)展做出了重要貢獻(xiàn)但近年發(fā)生的伊春空難、旅客沖突事件等為航空公司領(lǐng)導(dǎo)層敲響了警鐘在企業(yè)快速發(fā)展的時期存在于航空公司內(nèi)的各類風(fēng)險因素開始顯現(xiàn)甚至造成嚴(yán)重后果航空公司應(yīng)重視風(fēng)險并制定相應(yīng)的對策來規(guī)避風(fēng)險確保企業(yè)的健康發(fā)展本人在航空公司工作多年對航空公司運(yùn)行和經(jīng)營較為了解對存在于航空公司內(nèi)的風(fēng)險因素有深刻的認(rèn)識這對論文的研究起到了重要作用本文從風(fēng)險及風(fēng)險管理理論出發(fā)介紹了風(fēng)險管理的原則和方法然后分析了我國航空業(yè)發(fā)展現(xiàn)狀重點(diǎn)介紹了S航空公司的運(yùn)營狀況通過列舉近幾年我國航空公司發(fā)生的風(fēng)險事件分析得出我國航空公司面臨的主要風(fēng)險有安全風(fēng)險、資源風(fēng)險、品牌服務(wù)風(fēng)險、成本風(fēng)險和收益風(fēng)險并對這些風(fēng)險的成因進(jìn)行探究對其危害進(jìn)行評估根據(jù)目前我國航空業(yè)現(xiàn)狀以S公司為范本本文針對上述風(fēng)險提出科學(xué)有效的應(yīng)對措施提高安全生產(chǎn)水平降低安全風(fēng)險找準(zhǔn)自身定位降低資源風(fēng)險加強(qiáng)服務(wù)樹立品牌規(guī)避品牌服務(wù)風(fēng)險低成本運(yùn)營降低成本風(fēng)險廣開思路提高收益每條應(yīng)對措施中又進(jìn)行細(xì)分制定了多條切實(shí)可行的風(fēng)險管理措施

簡介：IVB3A學(xué)位論文作者宋勝利基于電子商務(wù)的Y航空物流公司營銷策略研究中文摘要隨著我國經(jīng)濟(jì)持續(xù)、快速、穩(wěn)定的增長，國內(nèi)、國際貿(mào)易往來頻繁，進(jìn)出口貿(mào)易增長迅速，運(yùn)輸需求多樣化在一定程度上促使了中國航空物流業(yè)進(jìn)入了一個高速發(fā)展的時期。國家已經(jīng)把發(fā)展現(xiàn)代物流業(yè)列入十二五規(guī)劃，對現(xiàn)代物流進(jìn)行特別政策的扶持。但由于受到各種客觀因素的制約，中國航空物流在面臨著巨大的挑戰(zhàn)的同時也有著許多發(fā)展的機(jī)遇。本文在系統(tǒng)分析我國航空物流目前高增長、貨源不穩(wěn)定、運(yùn)力弱、信息技術(shù)差等行業(yè)現(xiàn)狀的背景下，描述了Y航空物流公司的經(jīng)營現(xiàn)狀，并從利潤率逐年在下降，營銷渠道、信息渠道等均不是非常暢通，企業(yè)經(jīng)營的難度不斷增加，越來越無法滿足客戶對航空物流低成本和高效率的多種要求等方面指出了Y航空物流公司存在的問題?；谥袊娇瘴锪鳂I(yè)目前存在的現(xiàn)狀和Y航空物流公司目前經(jīng)營存在的問題，本文在對Y航空物流公司所處的營銷環(huán)境分析的基礎(chǔ)上，提出了基于電子商務(wù)的Y航空物流公司新營銷策略制定的必要性和可性行，進(jìn)而制定了完整的Y航空物流公司的電子商務(wù)營銷策略，并闡述營銷策略的執(zhí)行保證和前景展望，以期對Y航空物流公司產(chǎn)生影響，并對國內(nèi)其他物流服務(wù)商提供借鑒。關(guān)鍵詞航空物流，電子商務(wù)，營銷策略MBA學(xué)位論文作者宋勝利基于電子商務(wù)的Y航空物流公司營銷策略研究目錄一、緒論????????????????．1一研究的背景和意義?????????????．．1二相關(guān)理論綜述???????????????2三研究的內(nèi)容和方法?????????????．10二、YGR航空物流營銷現(xiàn)狀及存在問題???????．13一Y航空物流公司基本概況???????????．．13二Y航空物流公司流目前存在的問題?????????14三Y航空物流公司實(shí)施電子商務(wù)營銷的必要性??????．16三、Y航空物流公司的營銷環(huán)境分析????????18一外部環(huán)境分析??????????????．．18二內(nèi)部環(huán)境分析??????????????．．24四、Y航空物流公司的營銷戰(zhàn)略制定????????30一航空物流的市場細(xì)分????????????．．30二目標(biāo)市場的選擇和定位????????????31三基于電子商務(wù)的營銷戰(zhàn)略???????????．32五、Y航空物流公司基于電子商務(wù)的營銷策略?????．34一電子商務(wù)平臺的品牌戰(zhàn)略???????????．34二電子商務(wù)平臺的功能設(shè)計(jì)???????????．36基于電子商務(wù)平臺的贏利模式??????????39四基于易航網(wǎng)電子商務(wù)平臺的4P4C營銷組合策略????．．41六、Y航空物流公司電子商務(wù)營銷策略的執(zhí)行?????．46一組織保障????????????????46二資金保障????????????????47三實(shí)施計(jì)劃????????????????47TTT

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文中國西北航空公司客運(yùn)市場營銷戰(zhàn)略研究姓名李彤申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師馬朝陽20031001ABSTRACTTHISTHESISELEARLYEXPLAINEDTHEPROBLEMSEXISTINGINTHEMARKETINGPOTICIESOFCHINANORTHWESTAIRLINES，THROUGHANALYZINGTHEINNERANDOUTERENVIRONMENTA1LTHISBASEDONTHELONGTERMPRACTICALWORKANDRELATEDTHEORIESOFTHEAUTHORFROMTHEANGELOFTHEBUSINESSSTRATEGY，THEAUTHORVALUEDANDREPOSITIONEDTHEMARKETINGOFTHEAIRPASSENGERTRANSPORTATION，ANDSTUDIEDKEYPOINTSINTHECARRYINGOUTOFTHESTRATEGYTHEFIRSTCHAPTERSTUDIEDTHEDEVELOPMENTHISTORYANDTHEPRESENTSITUATIONOFCHINA’SAIRAVIATIONINDUSTRYESPECIALLYTHISPARTANALYZEDTHERELATIONSHIPBETWEENTHEDEVELOPMENTOFTHEAIRINDUSTRYANDTHEINCREASEOFTHESTATEECONOMY，ALSOTHERELATIONSHIPBETWEENAIRTICKETRATESANDTHEINCOMELEVELOFTHEPEOPLEFROMABOVEANALYSES，ACONCLUSIONWASDRAWNTHATCHINAAIRINDUSTRYPLAYSAVERYIMPORTANTROLEINTHENATION’SECONOMY，ASAHOPEFULINDUSTRYINCHINAMEANTIME，THISPAPEREXPLAINEDTHEPROBLEMSEMERGINGFROMTHEDEVELOPMENTOFTHEAIRINDUSTRY，ANDFOUNDOUTTHEINDUSTRYBACKGROUNDEVIDENCEFORFURTHERANALYSESOFTHEEARLYMENTIONEDPROBLEMSANDRELATEDMEASURESWITHTHEWAYSANDPROCEDURESOFTHEBUSINESSSTRATEGICANALYSES，THESECONDCHAPTERMADECONCRETEANALYSES，ESTIMATIONANDSELECTIONOFCHINANORTHWESTAIRLINES’MARKETINGSTRATEGY，ESPECIALLYFORTHEREALCONDITIONSATFIRSTTHISPAPERRESEARCHEDTHEOUTERENVIRONMENTTHROUGHTHEANALYSESOFTHEMACROENVIRONMENTFACTS，THEINDUSTRYCOMPETITION，ANDTHEMARKETSTRUCTURE，THEAUTHORDRAWNANOTHERCONCLUSIONTHATTHEMARKETENVIRONMENTCHINANORTHWESTAIRLINESEXISTSISAMONOPOLYCENTRELLEDMARKETUNDERHEAVYCOMPETITIONTHEN，THEPAPERSTUDIEDTHEINNERENVIRONMENT，NAMELY，THEOPERATION，F(xiàn)INANCEANDMAINROUTES，ANDFOUNDOUTTHEMARKETPOSITIONANDTHECRISISOFCHINANORTHWESTAIRLINESASWELLTHEPAPERESTIMATEDANDCHOSETHESTRATEGYOFCHINANORTHWESTAIRLINES’AIRPASSENGERMARKETATTHISPART，THEAUTHORSETUPCERTAINMODELSANDTHROUGHTHESEMODELSTOANALYZETHECUSTOMERBEHAVIOR，THECOSTFEATUREOFTHEAIRINDUSTRY，ANDTHECHARACTERISTICSOFTHECOMPETITIOILTHUS，THEAUTHORPUTFORWARDAVIEWTHAT10WERINGOFTHETICKETRATESPLAYSAKEY

簡介：南京航空航天大學(xué)碩士學(xué)位論文中國民用航空空運(yùn)市場研究姓名李文紳申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師江可申200131璺叢墮窒皇絲些塑塑ABSTRACT1HEAVIATIONINDUSTRYWASCREATEDATTHEBEGINNINGEFTHE20TH‘NTLJRY．ANDITHASBECOMEONEOF’THEMOSTIMPORTANTPARTSOF’MEDERNSOCIOTYANDCONOMYAFTER80YEARS’PROGRESS．A10NGWITHTHEIMPLEMENTATIONOF。THEINLEGRATIONOF、WOFLDECONOMYANDTRADEANDCAPITAL，THETRENDSOI’REGIONAIIZATIONAND91BALIZATJONARECOMINGFORTH．ANDTHEBOUNDARYBETWEENTHEDOMESTICANDINTERNATIONALAVIATIONMARKETISGRADUATINGAWAY．MEANWHJLETHEFREEDOMTENDENCYOFMANAGEMENT，THECOALITIONTENDENCYOFENTERPRISE，THEGROUPTENDENCYOFOPERATION，ANDTHEPRIRATEOWNERSHIPTENDENCYOF’PROPERTYRIGHLAREMOREPOPULAY．ANDNOWADAYSTHEMONOPOLISTICAIRLINESANDGIANT“IRIINESFEDERATIONAREMAINFORCEINTHEAIRTRANSPORTATIONINDUSTRY．THEEVOIUTIONOFAVIATIONINDUSTRYINMANYCOUNTRIESMOSTIYGOESTHROUGHTHETRANSFORMATIONOFSPIRALRISEFROMREGULATIONTODEREGULATIONIRLWHICHTHEPOWEROFGOVERNMENTISTHEMOSTIMPORTANTIMPETUS．NOTONLYSHOULDWEADMITTHERATIONALITYANDTHEIEGITIMACYOF’REGULATIONATTHELIMOOF。INITIAISTAGESANDRAPIDPROGRESSSTAGES，BUTALSOSHOULDRECOGNIZETHEHARMLOTHEINDUSLRYESPECIAL1YALTHETIMEOFAUTUMNSTAGES．BYNOW，THEACLIVITYSPHERESOFAVIATIONINDUSTRYSPREADA11OVERTHEWORID，SOTHECAAC，CIVILAVIATIONADMINISTRATIONOFCHINA，ISCONIRONTEDWITHTHEDUPEXSTRESSOFRESISTINGFOREIGNAGGRESSIONANDWORKINGFORFOLER’REALIONOFIOCALAIRLINESTOSATISLYTHEPROGRESSIVELYDEMANDATHOME．ILASEDONFLEXIBLYAPPLYINGTHEIDEASOFECONOMICS，HISTORICANALYSIS01’AVIATIONINDUSTRYANDCOMPREHENSIVESUMMARIZATIONOFIT，THETHESISPUTSFORWARDTHEPOIICYOFSPEEDINGUPTHEREFORMOFDOMESTICMARKETAND1EAGUINGTHE“IFIINESIEDETAITOCOMPELEWITHFOREIGNAIRLJNESBYUSINGTHEWHOIUDOIIISIIC“IRTFANSNORTRESOURCES．KEYWORDSAIRTRANSPORTATJON，AVIATIONINDUSTRY，REGULATIONIEREGULATION，F(xiàn)EDERATION．2．

簡介：南京航空航天大學(xué)碩士學(xué)位論文我國航空工業(yè)上市公司的資本結(jié)構(gòu)、股權(quán)結(jié)構(gòu)與績效研究姓名凌周文申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師江可申20060101我國航空工業(yè)上市公司的資本結(jié)構(gòu)、股權(quán)結(jié)構(gòu)與績效研究IIABSTRACTENTERPRISEISBOTHAMAINBODYOFPRODUCTMARKETANDCAPITALMARKETITNOTONLYPLAYSANIMPORTANTROLEINPRODUCTMARKET,ANDALSOINCAPITALMARKETINCHINA,WEHAVEPAIDMOREATTENTIONTOITSBEHAVIORANDROLEINTHEFORMERFORALONGTIME,BUTIGNOREDTHEMINTHELATTERONEOFIMPORTANTENTERPRISES’BEHAVIORSISFINANCING,WHICHINBROADSENSEINCLUDESRAISINGANDBETAKINGOFENTERPRISES’FUNDSHEREWEMAINLYANALYZETHEFORMER,NAMELYTHATBYWHICHWAYANENTERPRISEWINSITSNECESSARYFUNDS,WHATCONSIDERATIONTHISSELECTIONISBASEDON,ANDHOWCAPITALSTRUCTUREAFFECTSCORPORATEPERFORMANCEINFACT,ASEARLYASINFIFTIESLASTCENTURY,WESTERNCAPITALSTRUCTURETHEORYBEGANTOFOCUSONIT,SINCEMODIGLIANIANDMILLERBROUGHTFORWARDTHEPROPOSITIONOF“CAPITALSTRUCTUREISIRRELEVANTTOCORPORATEVALUE”,ASBEINGAHOTSPOTINTHEFIELDOFCORPORATEFINANCE,ECONOMISTSHAVEMADEALOTOFCANONICALANDEMPIRICALSTUDIESANDHAVEGOTABUNDANTRESULTSLITERATUREWEALREADYHAVESHOWSELECTIONOFCAPITALSTRUCTUREISBASEDONCOST,RISK,EXPECTEDINCOME,MARKETEXPECTATIONANDCOMPETITIVECHARACTERISTICSINPRODUCTMARKETANDSOON,WHAT’MORE,CONCLUSIONSBOTHINCANONICALANDEMPIRICALSTUDIESINDICATETHATTHERELATIONBETWEENCAPITALSTRUCTUREANDCORPORATEVALUEISAMBIGUOUSRECENTLY,HOWOWNERSHIPSTRUCTUREAFFECTSCAPITALSTRUCTUREANDTHERELATIONBETWEENTHEMAREMOREANDMOREBECOMINGAHOTSPOTOFCORPORATEFINANCEASWEKNOW,OURCOUNTRYHADBEENCARRYINGOUTPLANNEDECONOMYSYSTEMFORTHEPASSEDLONGTIME,CAPITALMARKETHASDEVELOPEDRATHERLATECOMPAREDTOOTHERCOUNTRIES,WHICHMAKESCHINESECAPITALMARKETMAGNIFICENTLYDIFFERENTFROMMATURECAPITALMARKETSANDEMERGINGMARKETS,THEREFORE,ITSEEMSVERYIMPORTANTTHATWEANALYZECAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCEOFCHINESELISTEDCOMPANIESBYUSINGTHEANALYTICFRAMEWORKOFWESTERNCAPITALSTRUCTURETHEORYANDOWNERSHIPSTRUCTURETHEORY,UPTONOW,DOMESTICSCHOLARSHAVEMADEALOTOFSTUDIESANDMADESOMERESULTSATPRESENT,MANYEMPIRICALSTUDIESHAVESPILLEDOVERINTOTHESPECIFICINDUSTRIESORFIELDSASASTRATEGICINDUSTRYOFCHINA,AVIATIONINDUSTRYHASEXERTEDAVERYIMPORTANTROLEINDOMESTICECONOMYANDDEFENSECONSTRUCTIONTHISTHESISATTEMPTSTOVALIDATECAPITALSTRUCTURETHEORYANDOWNERSHIPTHEORYBYUSINGSTATISTICANALYSISANDNORMALFINANCIALANALYSIS,ATTHESAMETIMETOPROBEINTODETERMINANTSOFCAPITALSTRUCTUREOFLISTEDFIRMSFROMAVIATIONINDUSTRYANDTHERELATIONBETWEENCAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCE,ANDONTHEBASISWEPROVIDESOMECOUNTERMEASURESANDSUGGESTIONSEXPECTINGTOREALIZEHARMONIOUSDEVELOPMENTBETWEENPRODUCTIONOPERATIONANDCAPITALOPERATIONANDINTERPROMOTIONBETWEENPRODUCTMARKETANDCAPITALMARKET,ALSOWEEXPECTMOREANDMORESCHOLARSPAYATTENTIONTOTHEACTUALITYANDFUTUREOFTHISFIELDFROMTHEORETICALVIEWKEYWORDSAVIATIONINDUSTRY,LISTEDFIRMS,CAPITALSTRUCTURE,OWNERSHIPSTRUCTUREGOVERNANCESTRUCTURE,FIRMPERFORMANCE

簡介：首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文企業(yè)創(chuàng)新與投資對中外運(yùn)敦豪國際航空快遞公司在電子商務(wù)時代發(fā)展前景的思考姓名宋煜申請學(xué)位級別碩士專業(yè)會計(jì)學(xué)指導(dǎo)教師沈小鳳200121』型咝PREFACETHEPAPERPURPOSEDHLSINOTRANSEXPRESSCOURIERCOMDEVELOPMENTANDINVESTMENTINEBUSINESS，IPUTFORWARDSOMENEWVIEWPOINTSANDNEWINVESTMENTWAYMAKEINVESTMENT／PROFITRETURNRATEFORTHISNEWINVESTMENT，DESIGNNEWMODEFOREXPRESSSERVICEINECOMMERCIALANDNEWOPERATIONPROCEDURE，ANDENSUREITWILLBEOPERATIONALANDPRACTICALTHEPAPERHAS30，000CHARACTERSTOTALLY，INCLUDING3PARTSREVIEWONDHLSINORANSAIREXPRESSCOURIERCOMPANYCURRENTSITUATIONCHANGEGAMERULEINNOVATION；INVESTMENTINECOMMERCETHEPAPERSTUDYMETHODOLOGYILLUSTRATIONTHEPAPERACHIEVEMENTSINSCIENTIFICRESEARCHINTERNATIONALEXPRESSINDUSTRYCURRENTSITUATIONISNOTVERYGOOD，DHLSINTORANSSHOULDTRYTOCREATENEWGAMESRULESINEXPRESSSERVICE，INNOVATIONSANDCREATIVITYWILLBEVERYPOWERFULWESHOULDCHOOSETHEBESTINVESTINGPOINT，PLAYTHEDELIVERYANDDISTRIBUTIONROLESINEBUSINESS，OFFERLOGISTICSSERVICEININTEMETINDUSTRYIBELIEVEPROFITISEXPECTEDTOBEHIGHWRITTENBYSOPHIESONG2001一FEB研四班6L號宋煜2001年2月

簡介：北方交通大學(xué)碩士學(xué)位論文航空公司在市場化進(jìn)程中面臨的經(jīng)濟(jì)風(fēng)險與對策姓名杜立新申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師沈家洪200121ABSTRACTTHETARGETOFCHINESEECONOMICSYSTEMREFORMATIONISESTABLISHESSOCIALISTMARKETECONOMY，THEONEOFIMPORTANTMARKSISTHEINCREASEOFTHEDEGREEOFCOMMERCIALIZEBECAUSEOFSOMEPARTICULARITIES，CIVILAVIATIONINDUSTRYISSTRICTCONTROLLEDBYGOVERNMENTFORLONGTIMEINKEEPINGWITHTHEDEVELOPMENTOFCHINESEECONOMYANDDEEPGOINGOFECONOMICSYSTEMREFORM，COMMERCIALIZEHASBEENTHECONSEQUENTTENDENCYOFTHEDEVELOPMENTOFCIVILAVIATIONINDUSTRYCOMMERCIALIZEISACOMPLEXSYSTEMENGINEERING，SINCETHEALLOCATIONOFRESOURCETURNTOMARKETMODEFROMPLANEDMODE，CHINESEAIRLINESHAVETOFACEMOREMARKETRISKSWHILETHEYHAVETHENEWDEVELOPMENTCHANCERECENTLY，THEREARESERIESCHANGESINGLOBALECONOMICMARKET。ASIAFINANCECRISIS，RISEOF0ILDRICEFLUCTUATIONOFEXCHANGEANDINTERESTRATE，THEYALLHADGREATINFLUENCETOCHINESEECONOMY，ESPECIALLYAIRLIIOSTHISPAPERANALYZEOBJECTONAIRLINES，DISCUSSTHEPOSSIBLERISKSDURINGTHEPROCESSOFCOMMERCIALIZEOFAIRLINES，SUCHASTICKETPRICEWAR，DEBTRISK，INTERESTANDEXCHANGERISK，F(xiàn)UELRISKDISIRIBUTIONSYSTEMRISK，ANDTHERELEVANTRESISTMETHODTHISPAPERCONSISTSOFTHREEPARTSANDSEVENCHAPTERSTHEFIRSTPARTISCHAPTER1，ANALYZETHEBASICCONCEPT，CHARACTEROFCOMMERCIALIZETHEPRESENTSITUATIONANDTHEFUTUREDEVELOPMENTTRENDOFCOMMERCIALIZEOFCIVILAVIATIONINDUSTRY，ANDALSOANALYZETHESUPPLYANDDEMANDSTATUSOFAVIATIONPASSENGERTRANSPORTINTHEWAYOFQUANTIFYMODETHESECONDPARTISCHAPTER2ANALYZETHEDETAILSOFTHEECONOMICRISKDURINGCOMMEREIALIZETHETHIRDPARTISCHAPTER37，ANALYZETHEDETAILRELEVANTMEASURESANDPOLICIESAIMATEACHECONOMICRISKTHISPAPERISFOCUSONTHEREPRESENTATIVEANDPRACTICALPROBLEMSOFAIRLINEMANAGEMENT，THEOBJECTISTIGHTNESSRELATIONWITHPRACTIEE，THESOLVEDMETHODSARERELATIVELYNOVELTYANDEXERCISABLEITHASAPPLIEDVALUETOAIRLINESINANALYZEANDRELEVANTECONOMICRISKKEYWORDSAIRLINE，COMMERCIALIZE，ECONOMICRISK