簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文關(guān)于提高航空公司飛行員資源效益的分析姓名黃勤申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師王冬梅200091北方交望奎堂堡主蘭垡笙奎一一一一ABSTRACTSTHISTHESISISAIMEDAT，THROUGHRESEARCHONANDANALVSESOFPROBLEMINCULTIVATINGANDMAKINGUSEOTDILOTSINAIRLINES，TRYINGTOFINDMOREWAYSTOEASETHELACKINGOFPILOTSSOASTOIMPROVEEFFICIENCYANDBENEFITSOFPILOTSRESOURCE．一．SOLUTIONSFORTHEPROBLEMSHAVEBEENFOUNDTHROUGHEFFORTSFIRSTLY,QUICKENTHEPACEOFCHAN昏NGCULTIVATIONMECHANISMSOASCOMPREHENSIVE，EFFICIENTANDTOMAKETRAININGMORERAPID；SECONDLY,CHANGESAFETYPRESSUREINTOIMPETUSANDTRYTOREALIZET1XED。NUMBEROFPILOTFLYINGORFEWERPILOTNYING；THIRDLY,MOBILIZETHEPILOTS’INITIATIVETHROUGHREASONABLEMECHANISM，AILDCHANGE”AIRLINESFEEDPILOTS”INTO”DILOTSFEEDAIRLINES”；ANDFOURTHLY,姆TOBREAKTHROU馳THEAGELIMITATIONANDTHEREBYMAKEFULLANDREASONABIEUSEOFPILOTS．THISTHESISALSOSHOWSTHREENEWPOINTSOFVIEWANALYSISAMOUNTINGONPILOTSVALUEBYNOW,NOANYAIRLINESINCHINAHASEVERBEENENGAGEDINTHISASPECT乃OHGHDISCUSSIONANDANALYSISARECOMPARATIVELYOBSERVEANDSHALLOW,ITISSTILLMYSINCEREHOPETHATAIRLINESCANMAKEMORECOMPREHENSIVE，DETAILEDALLD

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文四川泛華航空儀表電器廠民用產(chǎn)品的技術(shù)創(chuàng)新姓名呂勇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)MBA指導(dǎo)教師王德中20000501果，得力于我國(guó)改革開放的大環(huán)境和有關(guān)政策的支持，要使企業(yè)真正成為技術(shù)創(chuàng)新的主體，必須推進(jìn)國(guó)有企業(yè)建立現(xiàn)代企業(yè)制度，且技術(shù)創(chuàng)新必須有必要的資金支持。存最后一章中，主要結(jié)合我國(guó)目前國(guó)有企業(yè)現(xiàn)狀和現(xiàn)有財(cái)稅方面的政策，以及泛華廠在建立現(xiàn)代企業(yè)制度方面的設(shè)想等，就上述有關(guān)問題做一些探討，并根據(jù)近年來Ⅲ內(nèi)外學(xué)者的一些研究成果和國(guó)家最新的支持技術(shù)刨新的各種財(cái)稅政策，提出自己的‘世設(shè)想。在本文的寫作中，力求全面系統(tǒng)地通過對(duì)泛華廠技術(shù)創(chuàng)新全過程的介紹，引入了大量事例，用生動(dòng)具體的實(shí)例來說明和論證嚴(yán)謹(jǐn)?shù)目茖W(xué)管理理論。所參考的資料基本上是近幾年國(guó)內(nèi)外的最新研究成果，由于作者在該廠從事技術(shù)創(chuàng)新工作近十六年，因此本文中對(duì)泛華廠技術(shù)創(chuàng)新工作提出的一些意見具有很強(qiáng)的針對(duì)性和現(xiàn)實(shí)性，對(duì)技術(shù)創(chuàng)新政策等方面提出的建議也具有一定的參考意義。

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文上海航空股份有限公司貨運(yùn)發(fā)展戰(zhàn)略研究姓名郭俊松申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師史占中20030112關(guān)鍵詞上航，貨運(yùn)，發(fā)展，戰(zhàn)略

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文民用航空運(yùn)輸成本管理研究姓名李楠申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張醒洲2000101ABSTRACTTHEN甜ONAIAIDINESARENOWCOMINGTOEXPOSESOMEPROBLEMSINTHECOURSEOFTHEIRDEVELOPMENTS，SUCHASOVERLOADDELOTS，THEEXCESSOFTRANSPOATION，UNREESONABLEINVESTMENTINF敏EDASSETSANDLOWEFNCIENCY．IENLPHATICALLYANAIYZETHETEEMSCALEANDSTMCTUREOFA’LRPIANEE，THE利MINISTRATIONOFINVESLMENTANDAIRMATERIAL，ANDTHEARRANGEMENTOFFL氈HTONTHEBASISOFCONSIDERINGTHECOSTOFTRANSPORTATIONINTHETHESIS．THETHESISCANBEDIVIDEDINTOTHREECHAPTERS．THEFIRSTCHA吣卜．．MEAIDINES。COSTCONSTITUTIONOFTHETRANSPORTATION．托IILUMINATETHECONCEPT．THESTRUCTUREANDTHESORTSOFTHEAIDINES‘TRANSPORTATIONANDHOWITCOMESINTOBEING．THESECONDCHAPTERTHEEXPOSEOFCHIEFPROBLEMS．ITMAINLYTALKSABETITTHEEXPOSEDPROBLEMSINTHEAIRLINES’MANAGEMENT．ESPECIALLYABOUTSOMEREPRESENTATIVEPROBLEMS．THETHIRDCHAD|}ER．一THEJMPROVEMENTOFCOSTMANAGEMERIT．ITDIVIDESTHECOSTMANAGEMENTINTOFIVESO柏TODISCUSS．INDUDINGTHESCALEMANAGING，THESTRUCTUREMANAGING，THEFⅨEDCOSTMANAGING，THEAIRMATEFIAIMANAGINGANDTHEPROCESSMANAGING．GENERALLY,THEMANAGEMENTOFCOSTISUSUALLYCONSIDEREDASASORTOFSYSTEMSENGINEERWHICHRUNSTHROUGHALLACTIVITIESOFENTERPDSEE．WESHOULDCOORDINATEPRACTICAIOPERATIONSOFTOTAIPLANNING．PRODUCTIONORGANIZINGANDPROCESSCONTROLLINGWITHTHEMANAGEMENTOFCOST．THUS．ITCANTAKETHEACTUAIEFFECT．

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)民用航空客運(yùn)服務(wù)產(chǎn)品研究姓名展英申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張明玉20030101ABSTRACT一一一ABSTRACTINORDERTOADAPTTOMARKETECONOMYANDACHIEVECOMPETITIVEADVANTAGESINTHECOMINGSERVICEECONOMYIT1SNECESSARYFORCHINAAIRLINESCOMPANIESTOANALYSISAIRLINESERVICEDRODUCTANDMAKEOUTIMPROVEMENTMEASURESASCHINAHASBECOMEAMEMBEROFWTO，THEMANAGEMENTACTIONSAREMOREIMPORTANTTHEAUALITYOFAIRLINESERVICEPRODUCTSISTHECOREFACTOROFAIRLINESCOMPETITIONIMPROVINGTHESERVICEPRODUCTSANDGAININGGOODREPUTATIONAMONGCUSTOMERSARETHEEFFECTIVEMEASURESTOINCREASEAIRLINES’COMPETITIVEABILITYTHISPAPERGIVESBRIEFINTRODUCTIONOFCHINAAIRLINESANDAIRTRANSPORTATIONINCHINASINCETHEPASSENGER’SAIRTRIPEXPERIENCEFROMBUYINGTICKETSTOTHEENDOFHIS／HERTRAVELHASBEENBECOMINGANAIRLINESERVICEPRODUCT，THEPAPERDESCRIBESCHINAAIRLINESSERVICEPRODUCTANDEXAMINESTHEEXISTINGCRITICALDROBLEMSOFTHEPRODUCTTHISISANEWUNDERSTANDINGOFAIRLINESSERVICEPRODUCTONTHEBASISOFTHEDESCRIPTIONOFANDANALYSISOFTHESERVICEPRODUCT血EPAPERMAKESOUTSOLUTIONSFORCHINAAIRLINESTOIMPROVEITSTRANSPORTATIONSERVICESTHERESEARCHWILLBEOFSIGNIFICANCEINIMPROVINGSERVICEOPERATIONSANDINCREASINGPROFITOFCHINAAIRLINESKEYWORDSAIRTRANSPORTATION；AIRLINESERVICEPRODUCT；PRODUCTANALYSIS；CUSTOMERSARISFACTION

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文外國(guó)公司進(jìn)入與中國(guó)民用航空維修業(yè)姓名郁偉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)際貿(mào)易指導(dǎo)教師張瑋2002101第一章民用航空維修服務(wù)業(yè)概述E機(jī)作為現(xiàn)代化的交通運(yùn)輸工具是由包括發(fā)動(dòng)機(jī)在內(nèi)的眾多凝聚著高新技術(shù)成果的摹部件組成。各零部件的生產(chǎn)和維修需要嚴(yán)格的質(zhì)量認(rèn)證，如FAA，、IAA認(rèn)證，以確保E機(jī)使用的高可靠性，從而保證飛行安全。飛機(jī)、發(fā)動(dòng)機(jī)及其零部件的維修可使飛機(jī)保持持續(xù)適航性。隨著航空運(yùn)輸業(yè)的出現(xiàn)，航空維修服務(wù)業(yè)便應(yīng)運(yùn)而生。第一節(jié)航空維修服務(wù)業(yè)的定義航空維修服務(wù)業(yè)屬第三產(chǎn)業(yè)的范疇，是指為飛機(jī)、發(fā)動(dòng)機(jī)及其零部件提供維修并對(duì)岑部件提供倉(cāng)儲(chǔ)和銷售的行業(yè)。它有別『航空運(yùn)輸業(yè)和航空制造、LK，I；F『者是指航空客貨運(yùn)輸，后者指飛機(jī)、發(fā)動(dòng)機(jī)及其零部件的研發(fā)和制造。三者之陽J又有聯(lián)系，航空運(yùn)輸業(yè)的發(fā)展將刺激飛機(jī)的需求并帶動(dòng)航空制造業(yè)和維修服務(wù)業(yè)的發(fā)展。航空維修服務(wù)業(yè)包含丁兩方面的服務(wù)一是指對(duì)飛機(jī)的維修與維護(hù)方面的服務(wù)AIRCRA、LREPAIRANDMNLERLARLCESERVICE服務(wù)貿(mào)易總協(xié)定關(guān)于空運(yùn)服務(wù)的附件第六條第A歆將該』LJJJK務(wù)定義為“在退出服務(wù)的一架飛機(jī)或其一部分上進(jìn)行的維修與維護(hù)活動(dòng)，但其不包括所謂的‘航班飛機(jī)的保養(yǎng)”’。從該定義覆蓋的服務(wù)范圍來看總體』與航空業(yè)界所稱的MROMAINTENANCEREPAIRANDOVERHAUL服務(wù)范圍～致。二是指各種飛機(jī)、發(fā)動(dòng)機(jī)“零部件的分銷業(yè)務(wù)。據(jù)統(tǒng)計(jì)，雖受“911”事件影響，2001年全球航空維修市場(chǎng)仍達(dá)釗412億美元收益?！?。我國(guó)現(xiàn)有各種類型的民用飛機(jī)520架，每年用|丁維修和零部件購(gòu)炙的費(fèi)用就達(dá)100億元人民幣，因而跨國(guó)航空維修服務(wù)早已成為國(guó)際服務(wù)貿(mào)易的一種重要形式，目阿國(guó)際航空運(yùn)輸業(yè)已發(fā)展延伸至世界大部分國(guó)家和地區(qū)。而維修服務(wù)的提供者大多是維修服務(wù)行業(yè)中實(shí)力雄厚的跨國(guó)公司。“在跨國(guó)公司全球經(jīng)營(yíng)和發(fā)展的過程中，I”T多跨困公司深感服務(wù)業(yè)對(duì)其獲耿競(jìng)爭(zhēng)優(yōu)勢(shì)的重要性，這就加速了服務(wù)國(guó)際化的速度?！边@就使跨國(guó)維修服務(wù)企業(yè)以其獨(dú)特的技術(shù)優(yōu)勢(shì)和質(zhì)量認(rèn)證體系在東道凼建。起壟斷的優(yōu)勢(shì)，占領(lǐng)相關(guān)重要部件的維修市場(chǎng)。它們?cè)诟?jìng)爭(zhēng)激烈的市場(chǎng)上尋求市場(chǎng)機(jī)會(huì)。“哪單仃未滿足的需要，哪旱就有做生意的機(jī)會(huì)”，各維修服務(wù)企業(yè)以國(guó)際市場(chǎng)營(yíng)銷的理念，向航窄公，習(xí)提供卓越的服務(wù)來滿足航空公司的需求。

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文對(duì)我國(guó)航空公司發(fā)展問題的探討姓名鄧戩申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師幺培基200121北方交通大學(xué)碩十學(xué)位論文F我國(guó)空運(yùn)市場(chǎng)對(duì)空運(yùn)企業(yè)的容量有限，因此我國(guó)航空公司的未來將是規(guī)T模增大數(shù)量減少。經(jīng)營(yíng)國(guó)內(nèi)干線運(yùn)輸航空公司的合理數(shù)量不超過5個(gè)，但實(shí)際操作難點(diǎn)在于如何運(yùn)用市場(chǎng)手段而不是行政干預(yù)去建立一種骨干航空公司與地方航空公司相互依存而不是無序競(jìng)爭(zhēng)的新型關(guān)系。針對(duì)當(dāng)前空運(yùn)市場(chǎng)低迷狀態(tài)，政府要從“擴(kuò)大內(nèi)需”出發(fā)，重新審視現(xiàn)行的運(yùn)價(jià)政策。應(yīng)該承認(rèn)，細(xì)分市場(chǎng)的多種折扣是滿足社會(huì)不同層次需求和使航空公司收益最大化的有效途徑。只有實(shí)行靈活的運(yùn)價(jià)政策才能激活空運(yùn)市場(chǎng)，只有保持與其他交通方式協(xié)調(diào)的運(yùn)價(jià)比例才能擴(kuò)大空運(yùn)市場(chǎng)?！胺潘晒苤啤笔钦畬?duì)民航宏觀管理思路的重大轉(zhuǎn)變，在國(guó)外已成為一種潮流。而具有中國(guó)特色的管理思想應(yīng)該是“適度管制”。運(yùn)力控制是政府重要的宏觀調(diào)控手段，運(yùn)力規(guī)?？陀^上也決定了空運(yùn)企J世的規(guī)模。航空公司對(duì)飛機(jī)采購(gòu)應(yīng)該有更多自主權(quán)，但飛機(jī)采購(gòu)需要服從國(guó)家外交、外貿(mào)大局。政府應(yīng)致力于制定競(jìng)爭(zhēng)規(guī)則，維護(hù)競(jìng)爭(zhēng)秩序。按照市場(chǎng)經(jīng)濟(jì)原則管理好國(guó)家航線資源。對(duì)外為了國(guó)家利益和保護(hù)本國(guó)航空公司利益協(xié)調(diào)好國(guó)際航權(quán)關(guān)系，對(duì)內(nèi)扶持偏遠(yuǎn)地區(qū)和經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)的航線經(jīng)營(yíng)。我國(guó)空運(yùn)市場(chǎng)主要由公費(fèi)旅客支撐的局面仍然沒有改變。民航要發(fā)展，必須制定新的發(fā)展戰(zhàn)略。新戰(zhàn)略的核心，在于突出為公眾服務(wù)。近年來，鐵路和公路相繼制定了以“提速”為顯著特征的市場(chǎng)策略，其成功實(shí)施已分流了部分航線的民航旅客。航空公司必須認(rèn)真研究市場(chǎng)，放下架子，不失時(shí)機(jī)打出“大眾民航”的品牌?！按蟊娒窈健币馕吨尭嗟娜俗闷痫w機(jī)。航空公司除繼續(xù)為公務(wù)、商務(wù)旅客提供完善的服務(wù)外，還應(yīng)該根據(jù)新戰(zhàn)略的指導(dǎo)思想，將市場(chǎng)突破口放到旅游等自費(fèi)旅客身上來。2

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文戰(zhàn)略聯(lián)盟航空公司發(fā)展的新方式姓名韓亮申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙軍200241ABSTRACTAILLANCEISEVERYWHEREINTHEMAININTERNATIONALAIRTRANSPORTATIONMARKET，ANDTHEFIVEGLOBALALLIANCEGROUPSHAVECOMEINTOBEINGTHEAIRTRANSPORTATIONMARKETWILLBEDOMINATEDBYAFEWGLOBALALLIANCEGROUPSFACINGTHENEWSITUATIONTHEDEVELOPMENTOFINTERNATIONALAIRLINEALLIANCEWHATCHINESEAIRLINESSHOULDDOCHINESEAIRLINESARESINAIL1NSCALEWITHPOORSERVICEANDMANAGEMENTBEINGLESSCOMPETITIVE，LARGEPARTOFCHINESEMARKETISTAKENBYFOREIGNAIRLINESTHEINTERNATIONALMARKETSHAREWILLCONTINUETOSHRINKIFCHINESEAIRLINESDONOTCOOPERATEWITHFOREIGNAIRLINESALLIANCEISASHORTCUTFORAIRLINETODEVELOP，ESPECIALLYFORTHEAIRLINEINDUSTRYTHESCALEBENEFICIALONECHINESEAIRLINESSHOULDSETUPALLIANCEWITHFOREIGNAIRLINESFORCOMMONDEVELOPMENTITISHELPFULFORCHINESEAIDINESTOSETUPBILATERALINTERNATIONALALLIANCESSINCEWITHFEWERMEMBERSCOMPAREDWITHGLOBALALLIANCEGROUPITISMOREEASYFORTHETWOAIRLINESTOBEADAPTEDWITHEACHOTHERANDREACHTHEGOALOFCOOPERATIVECOMPETITIONAIRCHINACHINAEASTERNANDCHINASOUTHERNHAVEESTABLISHEDSEVERALALLIANCESWITHFOREIGNAIRLINESWITHFAVORABLERESULTSATIERESTABLISHINGALLIANCEWITHFOREIGNAIRLINES，CHINESEAIDINESENLARGEDTHEIRSALESNETWORK，HAVEMOREHIGHYIELDPASSENGERS，REDUCEDOPERATINGCOSTANDBECOMEMORERECOGNIZEDTHEALLIANCEHASALSOPUSHEDCHINESEAIRLINESTOIMPROVETHEIRMANAGEMENTSO，CHINESESHOULDENHANCETHEBILATERALINTERNATIONALALLIANCETOUTILIZEEXTERNALRESOURCESTODEVELOPWHILEREFORMINGANDUSINGINTERNALRESOURCESTOGAINCOMPETITIONEDGES

簡(jiǎn)介：隨著我國(guó)加入WTO，企業(yè)將面臨更大的挑戰(zhàn)，企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略將不得不進(jìn)行調(diào)整。在二十一世紀(jì)，以信息技術(shù)為主導(dǎo)的管理理念和方法逐漸成為企業(yè)關(guān)注的重心。MRPⅡ、ERP等已經(jīng)逐步融入企業(yè)管理的實(shí)踐中了，而融合了先進(jìn)的管理思想和信息技術(shù)的CRMCUSTOMERRELATONSHIPMANAGEMENT，客戶關(guān)系管理正在中國(guó)培育和發(fā)展，并成為企業(yè)經(jīng)營(yíng)戰(zhàn)略中關(guān)注的重點(diǎn)方案。國(guó)外CRM的實(shí)踐已經(jīng)證明，這是一種提升企業(yè)市場(chǎng)競(jìng)爭(zhēng)力的有價(jià)值的解決方案。本文主要目的在于探討企業(yè)如何運(yùn)用CRM提升企業(yè)的競(jìng)爭(zhēng)力，特別是在中國(guó)航空運(yùn)輸業(yè)，如何認(rèn)識(shí)實(shí)施CRM對(duì)于提高中國(guó)民航企業(yè)競(jìng)爭(zhēng)力的必要性，以及如何借機(jī)來推動(dòng)企業(yè)相關(guān)的戰(zhàn)略調(diào)整、業(yè)務(wù)流程改造和信息技術(shù)管理等工作的開展。本文主要分為兩大部分第一部分是對(duì)CRM的產(chǎn)生背景和基礎(chǔ)理論進(jìn)行探討，在專家和CRM業(yè)界權(quán)威人士認(rèn)識(shí)的基礎(chǔ)上，從本文作者的角度出發(fā)，闡述了CRM定義、對(duì)企業(yè)的價(jià)值和基本功能；并介紹了美國(guó)航空公司實(shí)施CRM的成功案例，分析和總結(jié)成功的經(jīng)驗(yàn)，以及對(duì)中國(guó)民航的借鑒意義。第二部分是對(duì)上航實(shí)施CRM的過程中，所開展的各項(xiàng)工作的回顧，提出了要提高上航的市場(chǎng)競(jìng)爭(zhēng)力，必須實(shí)施CRM。本文主要研究了上航的產(chǎn)業(yè)狀況、競(jìng)爭(zhēng)戰(zhàn)略，客戶關(guān)系，剖析了上航在客戶關(guān)系管理認(rèn)識(shí)中的誤區(qū)以及實(shí)施CRM存在的問題，提出了上航實(shí)施CRM的計(jì)劃和對(duì)策，并根據(jù)CRM的理論，研究了上航的企業(yè)經(jīng)營(yíng)戰(zhàn)略、員工戰(zhàn)略、業(yè)務(wù)流程再造和信息技術(shù)管理工作，以及上述工作對(duì)CRM的支持。最后，作者提出在“天空開放”的競(jìng)爭(zhēng)環(huán)境下，要參與國(guó)內(nèi)外市場(chǎng)競(jìng)爭(zhēng)，保持現(xiàn)有的市場(chǎng)份額，提高航空企業(yè)的競(jìng)爭(zhēng)能力和生存能力，CRM將是必由之路。

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文東方航空股份有限公司營(yíng)銷渠道建設(shè)研究姓名張麗麗申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師曲洪敏20050611ABSTRACTASONEOFTLLEFIVEMETHODSOFTRANSPORTATION，AIRTRANSPORTATIONPLAYAKEYROLEINTHEDEVELOPMENTOFNATIONALECONOMYANDTHEEXCHANGEOFINTEMATIONALPOLITICS，ECONOMY，TRADE，CULTURE，TOUNSM，SPORTSANDOTHERSWJMTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGYANDTHEIMPROVEMENTOFTHELEVELOFPRODUCTIVEFORCESITSPOSITIONANDROLEINTHENATIONALCOMPREHENSIVETRANSPORTATIONSVSTEMHASBEENSTRENGTHENEDCONTINUOUSLYTHOUGHTHENATIONALAIRTRANSPORTATIONMADEGREATACHIEVEMENTSFORTHELAST50YEARS，F(xiàn)ROMAIRERAFTFLEETS，AIRROUTENETWORKS，AIRPORTCONSTRUCTONANDFACILITIESTOSTAFTQUALITY，SERVICEQUALITY，OPERATIONANDMANAGEMENTLEVELWESHOULDCLEARLYRECOGNIZETHATOURTRANSPORTATIONHASENCOUNTEREDTREMENDOUSDIFFICULTIESANDOBSTRUCTIONINTHEPROGRESSOFREFORLNANDDEVELOPMENTASWEKNOW，THEMARKETRELATIONBETWEENSUPPLIESANDDEMANDSHASGREATLYCHANGEDINTHETRANSFORMATIONFROMTHEPLANINGECONOMYTOTHEMARKETECONOMYITHASSHIFTEDFROM“SELLER’SMARKET“TO‘‘BUYER’SMARKET”THECHINESEAIRLINESARCFACINGUNPRECEDENTEDLYMARKETCOMPETITIONASTHEMEDIECONOMICORGANIZATIONOFTHEAIRTRANSPORTATIONSALCSMARKET，SALESAGENTSHADENLARGED“SALESALIA”O(jiān)FAIRLINESFORATIMESITBROUGHTPEOPLEACONVENIENCETOBUYTICKETSONTHEOTHERHANDITMADETHESALESMARKETDISORDERCOMPETITIONSHARPANDINCOMEOFAIRLINESDEELINEDETCATTHEBEGINNINGTHEAIRLINSDEVELOPSALESAGENTINORDERTOSALESPROMOTION，ENLARGEDMARKET，THISMADEUSMUSTRESEARCHINTHISFIELDSINCE1997，THEECONOMICPROFITSINCIVILAVIATIONINDUSTRYOFCHINASLIPPEDA10TMOSTOFCHINA’SAIRLINSHAVEBEENAWAREOFTHEDECLINEOFTHEBENEFITSINTHEBEGINNINGOFTHEYEAR2001AIRLINSDEFECTED50HUNDREDSMILLIONINTHEYEAR2003BYANALYZINGTHECURRENTCONDITIONOFCIVILAVIATIONONEOFTHEMOSTIMPORTANTFACTORSISTHATTHEAIRLINSDIDNOTPUTMUCHTHOUGHTONDEVELOPINGMARKETINGCHANNELANDTHECOMMISIONOFSALESAGENTSISTOOHIGHACCORDINGTOTHESTUDYONTHESALESAGENTSOFAIRTICKET，THERESEARCHADOPTSPLENTYOFDATAREFERSTOMANYDOMESTICANDINTERNATIONALRELEVANTARTICLESANDANALYZESTHECHARACTERISTICSOFTHESALESAGENTSOFAIRLINESBYTHETHEORYOFECONOMICSANDMANAGEMENT，CONSIDERINGTHELATESTINTEMATIONALMANAGINGMETHOD，THESALESCHANNELSINTHEPROJECTARERESEARCHEDANDINDUCEDTHEDISORDEREDSITUATIONINTHESALESMARKETISANALYZEDSYSTEMATICALLY111CCHARACTERISTICSOFAIRTICKETSALESMARKETARESUMMARIZEDCOMBINEDWITLLTHEDEVELOPINGTENDENCYOFCHINAEASTAIRLINESCORPORATIONLIMITED，ANDRECOMMENDSTHATCHINAEASTAIRLINESCORPORATIONLIMITEDSHOULDPUTMUCHMOUGHTONBUILDINGT11EMARKETINGCHANNELSKEYWORDSEASTAIRLINESCORPORATIONLIMITED；MARKETINGCHAⅡNELS；BUILDING

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文東方航空集團(tuán)公司重組的研究姓名劉宗越申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊永康20025800M245劉宗越東方航卒集團(tuán)公州霞封1的州’CABSTRACTINRECENTVEARSCHINACIVI1AVIALIONHASBEENLHEFOCUSOFDUBLICANDMEDIA，WHICHINCLUDESINDUSTRYMONOP01YANDPRICECOMDETITIONASONEOFTHETHREEAIRGIANTSINCHINA，CHINAEASTERNAIRLINEDRAWSMOREATTENTIONTHECIVILAIRREFORMSTARTEDIN1980STOMEETTHEPOLICYOFTRANSFERRINGMILITARYFACILITYTOCIVILUSE，WHICHWASINITIATEDHYMRDENGXIAOPINGINTHEERAOFOPENINGANDREFORMINGITTOOKSEVERALIMPORTANTSTEPSFJRST，CIVILAIRBUREAUGAINEDINDEPENDENCEFROMMILITARYSYSTEMANDSETUPAFEWAIRC。MPANIESDIRECTLYREPORTINGTOCIVILAVIATIONASSOCIATIONOFCHINACAAC|IOWEVER，THEYWERENOTTHEAIRCOMPANYINTHEREALMEANING，BECAUSETHEVWERESTILLINCLUDEDINTHESYSTEMOFAIRPORTANDIHEAIRMANAGEMENTBUREAUASTIMEWENTON，THENEGATIVITYOFLHISSYSTEMEMERGEDINTHELATE1980S，CIVILAIRREFORMCOOKTHESECONDSTEP，IE，SEPARATINGAIRPORTS，AIRCOMPANIESFROMLHEAIRMANAGEMENTBUREAUINTHEMIDANDLATEOF1990S，CIVILAIL’REFORMSTARTEDANOTHERROUND。ESTABLISHINGTHREEBIGAIRCONGLOMERATES，AMONGWHICHEASTAIRANDSOUTHERNAIRWEREPUBLICLY1ISTEDINNEWYORKANDHONGKONGSTOCKEXCHANGEUPONCHINA’SENTRYOFWTO，THEDEVELOPMENTOFCHINACIVILAVIATIONAROUSESMOREATTENTIONPEOPLEARECONCERNEDWHETHERITCANMAINTAINITSCOMPETITIVENESSINTHENEWENVIRONMENTCHINAEASTAIRCOMPANYHASBEENDEVELOPEDATTHESAMEPACEASCHINACIVILAVIATIONIN1980ITGAINEDINDEPENDENCEFROMLHEMILITARYSYSTEMANDFROM1988ITISOPERATEDBYITSELF【NL993，LHECONGLOMERATEWASESTABLISHEDAND4YEARSLATERITWASSUCCESSFUILVLISTEDBOTHATHOMEANDABROADTHISPAPERANALYZESTHERESTRUCTUREBACKGROUNDOFEASTAIR，BOTHINCHINAANDOVERSEAS，BYBRIEFREVIEWOFCHINACIVILAIRHISTORYBASEDONTHEINDUSTRYWIDEANALYSIS，ITPOINTSOUTTHEDRIVINGFORCESANDPROBLEMSDURINGLHERESTRUCTURINGPROCESSHYEASTERNAIRLINEHENCE，THEAUTHORPUTSUPHISOWNSUGGESTIONANDWISHITISHELPTLULTOTHEPROCESS?！?

簡(jiǎn)介：南京理工大學(xué)碩士學(xué)位論文中國(guó)國(guó)際航空公司客運(yùn)市場(chǎng)營(yíng)銷策略研究姓名呂唯曦申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師錢敏20021101里墮豈童堡苧里旦墮墮窒坌望查堡墮塹重塑箜墮塹窒ABSTRACTUNDERTHECONDITIONSOFTHEWTO’SAGREEMENTOFCHINAANDTRENDOFECONOMY’SGLOBALIZATIONOURENTERPRISEHASTOFACECOMPETITIONHOWTOWININSUCHCOMPETITIONANDTOFURTHERENFORCEITSCOMPETITIONSTATUSHASBEENASTRATEGICPROBLEM，WHICHMUSTBERESEARCBEDSTARTINGWITHGENERALTHEORYOFENTERPRISESTRATEGYANDONTHEBASISOFANALYSISOFMACROENVIRORMLENTINECONOMYSCIENCEANDTECHNOLOGYANDINDUSTRYFACEDBYAIRCHINAANDITSPOTENTIALRESOURCESTHISPAPERPUTSFORWARDADEVELOPMENTSTRATEGYWHICHWILLBEEXECUTEDBYTHECOMPMAYATPRESENTANDFORYEARSTOCOMEIEFINALLYTHISPAPERANALYSESAIRCHINA’SSALESANDMARKETINGSTRATEGIESMARKETINGSTRATEGYKEYWORDSCIVILAVIATION、SERVICEMARKETING、MARKETINGSTRATEGY

簡(jiǎn)介：安徽大學(xué)碩士學(xué)位論文加入WTO背景下我國(guó)民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究姓名蔣誠(chéng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)際貿(mào)易學(xué)指導(dǎo)教師高茜20040508加入W1D背景下我國(guó)民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究ABSTRACTCHINA’SEMERINGINTOWTOHASMADEPROFOLHLDE舳CTONMEDEVELOPMENTOFCIVILAVIATIONOFCHINAACCORDINGT0“AⅢLEXONAIRTRANSPON”，MEAPPENDIXOF”GENERALAGREEMENTON’RRADEINSERVICEGATS”，AIRCRAFTREPAIR趾DMAINENAJLCESERVICE，SALEINGANDM礬【ETINGOFCI“LAVIATIONSERVICE，COMPUTERRESERVATIONSYSTEMSEⅣICECRSHAVEBEENPRESCRIPTEDWITH也EDEVELOPILLENTOFOPINUPAILDINTEMATIONALCOMMUNICATION，CHINACIVILAVIATIONWIUF如EUNPRECEDENTEDCHANCEANDCHALLENGES，INTHEFIELDOFGOVEMMENTALREGULATIONFMMANALYZINGT11ETHEORYOFREGULATIONONNATURALMONOPOLYINDUSTRIES，INMISP印ER，T11EAUTHORTHOROU曲1YANALYZCMEMARKETSTNJCTURE，CONDUCT觚DPERFO咖AILCEOFCHINACIVILAVIATIONDUETOⅡLESCPMODEL，ANDAPPLIESEXPCRIENTIALAPPROACHTOSYSTEMATICAILYA11ALYZETHECOMPETITIONAILDREGULATIONCONDITIONOFCHINACIVIIAVIATIONITPOINTSOUTTHATUNDER也EEXCESSGOVEMMENTALREGULATION，CIVILAVIATIONEXISTSMANYPROBLEMS，SUCHASSMALLINDUSTRIALSIZE，HI曲ENTERANDEXITBARRIERSINT11EMARKETSTMCTURE，RIGIDCOSTSNUCTURE，10WPRODUCTIVITYE銜CIENCYANDPROFITRATEBASEDONTHEAILALYSISOFTHECHARACTERISTICSOFCHINACIVILAVIATIONREGULATIONA11DCOMBINEDWITLLTHECOMMONRULESOFNATURALMONOPOLYREFOM，THEAUTHORINTMDUCEDSOMEFUND鋤ENTALRCFO珊PANEMSOFCHINACIVILAVIATIONREFONNINTHEPAPELTHEKEYFACTORSAFF色CTINGTLCWORKINGOFT11ESEPANEMSAREALSOBEINGILLUSTRATEDINADDITION，ITPUTSFONⅣARDTHATSOMEPOLICYPROPOSAL，INCLUDINGLOOSENINGGOVEMM鋤TALREGULATJON，GUIDJNGINDUS塒ALP工DMOTJON，IMPMVINGCO印ORATEGOVEMALLCE，SEMNGUPANTIMONOPOLYANDFAIRCOMPETITIONREGULATION，CALLSTIMULATECOMPETITIONASWEUASRAISEEMCIENCYATTHES鋤ETIMEKEYWORDWTO，CIVILAVIATION，INDUSTRIALECONOMY，NATURALMONOPOLY，REGULATIONSTYPEOFTHESISAPPLIEDSTUDY2

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