簡介：上海交通大學碩士學位論文民航空管系統(tǒng)安全管理探討姓名周沅申請學位級別碩士專業(yè)工商管理（MBA）指導教師鄒禮瑞2002112新的理念和對策如調(diào)整組織結(jié)構(gòu)理順職能關(guān)系建立有效的安全管理機制營造以安全為核心的組織文化提升組織士氣等建議關(guān)鍵詞空管系統(tǒng)人為因素系統(tǒng)安全安全管理安全文化

簡介：碩士學位論文碩士學位論文基于可拓理論的中國上市航空公司績效評價研究THETHETHETHERESEARRESEARRESEARRESEARCCCCHHHHOFOFOFOFLISTEDLISTEDLISTEDLISTEDAIRLINEAIRLINEAIRLINEAIRLINECOMPANYCOMPANYCOMPANYCOMPANYOFOFOFOFPERFMANCEPERFMANCEPERFMANCEPERFMANCEEVALUATIONEVALUATIONEVALUATIONEVALUATIONBASEDBASEDBASEDBASEDONONONONTHETHETHETHEEXTENICSEXTENICSEXTENICSEXTENICSTHEYTHEYTHEYTHEY劉妙懿劉妙懿哈爾濱工業(yè)大學哈爾濱工業(yè)大學2020202012121212年6666月CLASSIFIEDINDEXG83022UDC065DISSERTATIONFTHEMASTERDEGREEINMANAGEMENTTHETHETHETHERESEARRESEARRESEARRESEARCCCCHHHHOFOFOFOFLISTEDLISTEDLISTEDLISTEDAIRLINEAIRLINEAIRLINEAIRLINECOMPANYCOMPANYCOMPANYCOMPANYOFOFOFOFPERFMANCEPERFMANCEPERFMANCEPERFMANCEEVALUATIONEVALUATIONEVALUATIONEVALUATIONBASEDBASEDBASEDBASEDONONONONTHETHETHETHEEXTENICSEXTENICSEXTENICSEXTENICSTHEYTHEYTHEYTHEYCIDATECIDATECIDATECIDATEMIAOYILIUSUPERVISSUPERVISSUPERVISSUPERVISCHONGWUACADEMICACADEMICACADEMICACADEMICDEGREEDEGREEDEGREEDEGREEAPPLIEDAPPLIEDAPPLIEDAPPLIEDFFFFMASTEROFMANAGEMENTSPECIALTYSPECIALTYSPECIALTYSPECIALTYMANAGEMENTOFSCIENCEENGINEERINGAFFILIATIONAFFILIATIONAFFILIATIONAFFILIATIONSCHOOLOFMANAGEMENTDATEDATEDATEDATEOFOFOFOFDEFENCEDEFENCEDEFENCEDEFENCEJUNE29，2012DEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONDEGREECONFERRINGINSTITUTIONHARBININSTITUTEOFTECHNOLOGY

簡介：復旦大學碩士學位論文國際航空運輸體制演變及對中國航空運輸企業(yè)的影響姓名張曉楓申請學位級別碩士專業(yè)世界經(jīng)濟指導教師鄭寅200157TABSTRACTINTERNATIONALAIRTRANSPORTSYSTEMISASYSTEMINDEPENDENTOFCOMMONINTEMATIONALTRADESYSTEM．ITHASITSOWNPARTICULARHISTORY,BACKGROUND，ANDSTRUCTURE．HOWEVER，THEREISFEWTHEORETICALSTUDYONTHISSYSTEM，INCLUDINGITSSTRUCTURE，ITSDIFFERENCEANDRELATIONSHIPWITHCOMMONINTERNATIONALTRADESYSTEM，ITSFUTURE，ANDITSPOSSIBLEEFFECTSONCHINESEAIRTRANSPORTENTERPRISES．THEARTICLETRIESTOESTABLISHANINTACTDESCRIPTIONOFTHEINTERNATIONALAIRTRANSPORTSYSTEM，TOSTUDYTHERECIPROCALEFFECTSBETWEENSYSTEMDEVELOPMENTANDOUTSIDEENVIRONMENT，ANDTODISCUSSITSPOSSIBLEFUTURE．THEFIRSTCHAPTERISAGENERALDESCRIPTIONOFTHEESTABLISHMENTANDTHEBASICSTRUCTUREOFTHEINTERNATIONALAIRTRANSPORTSYSTEM，WITHASIMPLEANALYSIS．CHAPTERTWOTOCHAPTERFOURCHECKEDEACHVARIABLESINTHESYSTEMINCLUDINGBUSINESSINNOVATION，DEREGULATION，ANDWTO，ESPECIALLYDISCUSSEDTHEINTERRELATIONSHIPBETWEENTHESEVARIABLESANDTHEIRRECIPROCALEFFECTSONINDUSTRYPOLICIESOFEACHCOUNTRIES．CHAPTERFIVEISADISCUSSIONOFPOSSIBLEFUTUREDEVELOPMENTOFTHESYSTEM．ANDFINALLY，INCHAPTERSIX，THEARTICLEDISCUSSEDTHEPOSSIBLEEFFECTSONCHINESEAIRTRANSPORTENTERPRISES，THECURRENTPROBLEMSINMOSTCHINESEAIRTRANSPORTENTERPRISES，ANDTHEPOSSIBLESOLUTIONTOFITTHEFUTUREAIRTRANSPORTSYSTEM．THECONCLUSIONISDRAWNBASEDONTHESEDJSCUSSIONS．KEYWORDSINTERNATIONALAIRTRANSPORTSYSTEM，INNOVATIONCLASSIFIEDINDEXF561

簡介：首都經(jīng)濟貿(mào)易大學碩士學位論文航空公司融資問題研究兼論中國內(nèi)地航空公司融資缺陷及治理思路姓名賀紅云申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師蔡紅20050315ABSTRACTFINANCINGISONEKINDOFCONTRACTBETWEENCAPITALPROVIDERANDCAPITALACCEPTERACCORDINGTOMMTHEORYTOTALVALUEOFCOMPANYCOMPRISEOFSHARE’SVALUEANDLIABILITY’SVALUEAGENTCOSTISTHEMAINFACTOROFDECISIONOFFINANCINGSTRUCTUREFINANCINGCONTRACTOFAIRLINESISINCOMPLETECONTRACTAIRLINESISINTHEIUNIORSTATUSATTHISKINDOFCONTRACTFINANCINGSOURCESOFAIRLINEINCLUDEEXTERNALANDINTERNALSOURCESBECAUSEOFTHESPECIALOFCHINESESTOCKMARKETCHINESEAIRLINESLIKEISSUESHAREFORFINANCINGOTHERSOURCESOFAIRLINESFINANCINGINCLUDEISSUEBONDS，SYNDICATEDLOANJAPANESE1EVERLEASE，SECURITIZATION，ANDMANUFACTUREFINANCINGFINANCESTATEISTHEKEYFACTOROFFINANCINGDECISIONAMONGWHOLEAVIATIONINDUSTRYCHAINAIRLINEEARNEDTHE10WERPROFITTHERESOURCEOFAIRLINESASSETPROFITABILITYISSINGLEAIRCRAFLISTHEMAINASSETANDLIABILITYISVERYLARGETHECREDITCLASSOFAIRLINESISLOWESTESPECIALLYWHENCOMPARINGWITHAIRCRAFTMANUFACTUREANDAIRCRAFTLEASECOMPANYBECAUSEOFNATUREDEMANDFROMMARKETCOMPETITIONANDINDIRECTDEMANDFROMAVIATIONINCREASINGANDTRANSFERREDDEMANDFROMMANUFACTUREFINANCINGDEMANDOFAIRLINESWILLBELARGEFINANCINGOFAIRLINESINMAINLANDOFCHINAHASTWOKINDSOFSHORTAGEONEISSYSTEMSHORTAGEANDANOTHERISTECHNICALSHORTAGESOAIRLINEFINANCINGSHOULDBEINNOVATEDFROMFIVEHANDSINNOVATIONSOFTHISARTICLELIEINANALYZINGTHEAIRLINEFINANCINGWHOLLYTHROUGHTHENATUREOFFINANCING，F(xiàn)INANCESTATEOFAIRLINE，SHORTAGEANDINNOVATIONS；USINGTHECONTRACTTHEORYANDMARKETSTRUCTURETHEORYASTHEWAYOFANALYZING；PUTTINGTHEAIRLINEFINANCINGINTOTHEWHOLEINDUSTRYCHAINKEYWORDSAIRLINEFINANCINGSHORTAGESOLUTION

簡介：作為民用航空的重要組織部分，多年來，通用航空為經(jīng)濟建設(shè)、社會公益事業(yè)和人民群眾生活水平提高做出了巨大貢獻。東北地區(qū)通用航空歷經(jīng)幾十年的發(fā)展，由無到有，由小到大，其航空器擁有量和作業(yè)量都占到了全國的四分之一強，在中國通用航空界占有舉足輕重的地位。隨著社會主義市場經(jīng)濟體制的日益完善和現(xiàn)代化建設(shè)步伐的加快，對通用航空的需要將更加旺盛。但是，東北地區(qū)通用航空還存在許多體制上、思維上的桎梏，其中一些問題甚至對通用航空的發(fā)展造成了巨大的負面效應(yīng)。為了及時消除阻礙，還東北地區(qū)通用航空以廣闊的發(fā)展空間，本文從解剖影響通用航空發(fā)展因素、涉及部門入手，多角度地分別總結(jié)國外、中國和東北地區(qū)通用航空發(fā)展現(xiàn)狀，分析制約通用航空發(fā)展的主要障礙，從以下幾個方面探求發(fā)展東北地區(qū)通用航空發(fā)展之道第一，鞏固和培育通用航空市場，健全市場體系，營造一個競爭有序的環(huán)境；第二，改善通用航空運營環(huán)境，加強保障能力建設(shè)；第三，修改增補通用航空法規(guī)和行業(yè)標準，使行業(yè)發(fā)展有法可依，有標可尋；第四，改進對通用航空的行業(yè)管理，提高服務(wù)效率和質(zhì)量；第五，打造一流通用航空營運人；第六，提高認識，加大投入，給予政策支持。本文通過研究、分析、歸納、總結(jié)，力求為科學全面地為發(fā)展東北地區(qū)通用航空事業(yè)出謀劃策，為通用航空事業(yè)的跨越式發(fā)展做出有益積極的探索。

簡介：首都經(jīng)濟貿(mào)易大學碩士學位論文加快我國航空工業(yè)財務(wù)管理創(chuàng)新研究姓名陳勇軍申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師郝梅瑞首都經(jīng)濟貿(mào)易大學碩士學位論文加快我國航空工業(yè)財務(wù)管理創(chuàng)新研究第4頁共59頁ABSTRACTTHISTHESISPRESENTSASYSTEMATICANDINDEPTHEXPOSITIONANDANALYSISOVERTHEORIESANDAPPLICATIONSOFFINANCIALMANAGEMENTINNOVATIONOFTHEAVIATIONINDUSTRYINCHINATHEAUTHORREPORTSTHESIGNIFICANTROLEOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYMANAGEMENTINCHINABYINVESTIGATINGTHEMEANING,FUNCTIONSANDOPTIONSFOROBJECTIVESOFFINANCIALMANAGEMENTTHETHESISALSOPOINTSOUTADIRECTIONANDPATHFORTHEINNOVATIONOFFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINABYTHEORETICALLYANALYZINGTHEGENERALPATHFROMTHEGENERATION,DEVELOPMENTANDINOVATIONOFFINANCIALMANAGEMENTTHISTHESISAIMSTOPOINTSOUTSEVERALPOINTSTOBEIMPROVEDINFINANCIALMANAGEMENTBYINVESTIGATINGTHEOVERALLSITUATIONOFTHEAVIATIONINDUSTRYINCHINAANDTHECURRENTSTATUSOFFINANCIALMANAGEMENTASFINANCIALMANAGEMENTINNOVATIONISASYSTEMATICPROJECTWHICHINVOLVESLOTSOFFACTORS,THEAUTHORONLYMADEINVESTIGATIONSOVERTHEFOLLOWINGSEVERALISSUESBASEDONTHEANALYSISOVERTHECURRENTSITUATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYINCHINAFIRSTLY,THISTHESISPOINTSOUTANIDEAOFEXERCISINGACOMBINATIONOFINFLEXIBILITYANDYIELDINGINFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINAONTHEBASISOFANANALYSISONTHEFEATURESOFTHEAVIATIONINDUSTRYINCHINAASONETYPICALHIGHTECHENTERPRISE,ANDALSOTRIESTOQUANTIFIESHOWTOAPPLYTHEYIELDINGMETHODINFINANCIALMANAGEMENTINPRACTICEBYUTILIZINGTHECALCULOUSTHEORIESSECONDLY,WITHREGARDTOTHESTRATEGICRESTRUCTURINGANDCHANGESININTERNALANDEXTERNALENVIRONMENTOFTHEAVIATIONINDUSTRYINCHINA,THROUGHAREVIEWANDANALYSISONTHEBASICTHEORY–VALUECHAINTHEORY,THEAUTHORCONDUCTSANANALYSISOVERTHEKEYINITIVATIVESOFSTRATEGICFINANCIALIMPLEMENTATIONOFTHEAVIATIONINDUSTRYINCHINAAFTERRESTRUCTURINGFROMBOTHTHEORIESANDPRACTICEPERSPECTIVES,ANDPRESENTSAMODELOFBUILDINGUPANINFORMATIONINTEGRATIONSENSESOASTOESTABLISHAPERIODICBYLEVELREALTIMEINTEGRATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYTHIRDLY,BYMEANSOFANALYZINGTHELIMITATIONSOFTHETRADITIONALFINANCIALPERFORMANCEEVALUATIONSYSTEM,THISTHESISPOINTSOUTTHATASTRATEGICPERFORMANCEEVALUATIONSYSTEMSHOULDBEESTABLISHEDANDIMPLEMENTEDINTHEAVIATIONINDUSTRYINCHINAASQUICKLYASPOSSIBLEBYREFERRINGTOTHEREALITYOFTHEAVIATIONINDUSTRYMANAGEMENTINCHINA,THEAUTHORMAINLYSTUDIESTHEAPPLICATIONOFEVAANDALSOINNOVATIVELYREPORTSTHATENTERPRISESINTHEAVIATION

簡介：對外經(jīng)濟貿(mào)易大學碩士學位論文航空公司通過服務(wù)營銷如何取得競爭優(yōu)勢姓名帥家盛申請學位級別碩士專業(yè)工商管理指導教師劉寶成200141摘要隨著1998年民航企業(yè)經(jīng)濟效益的滑坡，國內(nèi)航空客運市場I賣方『仃場轉(zhuǎn)換成莢療市場，盡管中國航空運輸?shù)脑鲩L速度始終高于國民經(jīng)濟的增長速度，圳內(nèi)航空公刊的經(jīng)濟效益總是徘徊小阿，JJ時F1益向臨雙重的競爭壓力一方嘶鐵路、公路等其它交通運輸在快速發(fā)展，毫不留情地爭奪航空運輸?shù)目驮春褪袌?，另一矗面，入世在即，強大的跨國航卒運輸介業(yè)對斗國的國內(nèi)運輸市場乖涎已久。在國際航線的市場競爭中。國內(nèi)航空公司一直處于下風，而在國內(nèi)航空客運市場上，消費者的同趨成熟，航空公司的服務(wù)始終落后于顧客的期望，客座率難以提高，發(fā)展的前景不容樂觀。服務(wù)經(jīng)濟是一種競爭經(jīng)濟。航空公司之間競爭的焦點是服務(wù)競爭。服務(wù)是航空公司生存的根本，服務(wù)營銷更是航空公司實現(xiàn)效益永續(xù)增長的恒動力。本文『F是從這一角度出發(fā)，分八章全面闡述航空公司如何通過服務(wù)營銷取得和保持企業(yè)發(fā)展的競爭優(yōu)勢。第一章介紹目前國內(nèi)航空公司所處的背景和環(huán)境，指出航空運輸服務(wù)面L臨的更大的需求，客運市場將保持較快的增長。這是航空公司發(fā)展的客觀前提。剛別2貝型的服務(wù)行業(yè)，笫二章說明在市場經(jīng)濟條件下，航空運輸服務(wù)既有服務(wù)的共I剮寺征，又有著獨特的產(chǎn)品構(gòu)成。這是航空公司的立足點。服務(wù)的理念和思想影響航空公司的作為。第三章提出航空公司市場營銷的定義和基本內(nèi)容，詳細論述了航空客運的產(chǎn)品PRODUCT、價格PRICE、分銷ACE、促銷PROMOTION、人員PEOPE、有形展示PHYSICALEVIDENCE和過程PROCESS7PS的要素組合；進而描述航空公司如何制定、實施航空客運DI場的營銷戰(zhàn)略和競爭組合戰(zhàn)略。為把握競爭的主動權(quán)，航空公司應(yīng)該從戰(zhàn)略的角度，進行服務(wù)定位，宣傳自己服務(wù)的與眾不同。服務(wù)定位可以從不同的方面突出航空公司的優(yōu)勢。制詞有效的服務(wù)使命書是航空公司服務(wù)鮮明的競爭旗幟。這是第四章的內(nèi)容。技術(shù)領(lǐng)先是航空公司贏得航空客運市場競爭的基礎(chǔ)。第五章指出在信息化、數(shù)字化的2L世紀，電子商務(wù)是航空公司為顧客提供優(yōu)質(zhì)服務(wù)，取得競爭優(yōu)勢的必經(jīng)之路；電子客票是航空公司發(fā)展電子商務(wù)、提升服務(wù)質(zhì)量的關(guān)鍵途徑。第六帝闡明了思想領(lǐng)先的核心是航空公司必須明確顧客滿意是服務(wù)營銷的根本宗旨。在服務(wù)經(jīng)濟和服務(wù)社會，對于保持永續(xù)經(jīng)營和發(fā)展的航空公司而。’順客滿意域大化爿是公司的目標，而不是利潤最大化或股東權(quán)益最大化。為此，航空公亍J甬先要改變以企業(yè)為中心的陳舊觀念，確實樹立以顧客為巾心、顧客是F人的價值觀，并體現(xiàn)在企業(yè)的形象、組織功能結(jié)構(gòu)、和企業(yè)行為中。本譽廈點闡述航空服務(wù)的顧客期望層次理論及其對航空公司服務(wù)營銷的船示介糾顧客滿意度和顧客忠誠度的概念和二者的關(guān)系，顧客滿意度與服務(wù)質(zhì)量的關(guān)系，

簡介：武漢理工大學碩士學位論文我國航空貨運發(fā)展戰(zhàn)略研究姓名肖林玲申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師楊家其何葦杭200231莖堡里三查蘭堡主堂垡絲奎一一一ABSTRACTTHEAIRFREIGHTINDUSTRYBECAUSEOFITSENORMOUSMARKETPOTENTIALANDECONOMICBENEFITS，THEAIRFREIGHTINDUSTRYHASALREADYBECOMETHEPOINTOFGROWTHWIMNEWUNDERTAKINGOFCIVILAVIATIONWITHTHECONSTANTADJUSTMENTANDPERFECTINGOFTHEINDUSTRIALSTRUCTUREOFOURCOUNTRYTHERELATIVELYGREATCHANGEHASTAKENPLACEINTHESTRUCTUREOFMARKETOFAIRTRANSPORTATIONTHEMARKETOFPASSENGERTRAFFICEASESUPBUTTHEFREIGHTTRANSPORTATIONMARKETINCREASESPOWERFULLY1999THEFREIGHTTRANSPORTATIONANDPOSTTURNOVERVOLUMEACCOUNTFORTHEWHOLETRADETRANSPORTTOTALPROPORTIONOFTURNOVERVOLUME396％ACCOUNTFORGLOBALAVIATION3％OFROTATIONVOLUMEOFGOODSTRANSPORTTHEAIRFREIGHTISPAIDATTENTIONTOPROGRESSIVELY，THEFREIGHTTRANSPORTATIONINFRASTRUCTURESOFAIRLINEANDAIRPORTEXPANDANDIMPROVECONSTANTLYTHEFREIGHTTRANSPORTATIONOFAIRLINEISFROMONLYUTILIZESTHETONNAGEOFSURPLUSOFTHECABINOFPASSENGERPLANEBELLYING，GETANDINTRODUCEANDMIXTHELOADINGPASSENGERCARGOWITHTYPEPLANE，USEBOEING一747ANDMDL1THEWHOLECARGOAIRCRAFTTOPUTINTOTHEFREIGHTTRANSPORTATIONCOURSEINRECENTYEARSLATTERSTAGEOFTHE1990S，HAVEALSOESTABLISHEDANDENGAGEDINTHEAIRFREIGHTSPECIALLYSEPARATELYTRANSPORTTHECHINESECARGOAIRLINE，CIVILAVIATIONLIMITEDCOMPANYOFEXPRESSDELIVERYANDCHINAPOST’SAIRLINEOFTHEBUSINESSINAVIATIONEXPRESSDELIVERYANDAIRMAILBUILDTHEFREIGHTTRANSPORTCENTEROFAVIATIONINTHEINTEMATIORMLAIRPORTS，SUCHASBEIJING，SHANGHAI，SHENZHEN，ETCTHEPLANEANDAIRPORTUTILIZATIONRATIOARERELATIVELYLOWARETHEWEAKLINKINTHECIVILAVIATIONOFOURCOUNTRYDEVELOPSATPRESENTITISTHEBREACHTHATTHEAIRFREIGHTSTRATEGYDEVELOPSTOOAKINDOFIMPORTANTSTRATEGICSCHEMEWHICHAIRLINEANDAIRPORTPROBEDANDTRIEDFORALONGTIMEITISTHEACTL1ALUTILIZATIONBENEFITOFGIVINGFULLPLAYTOLARGESCALEASSETS，SUCHASTHEPLANEANDAIRPORTFACILITY，ETCTHROUGHDEVELOPINGFREIGHTTRANSPORTATIONSO，THEFUTURETOTHEMATERIALFLOWINDUSTRYOFAVIATIONOFOURCOUNTRYOFDEVELOPMENTSTRATEGYWHICHSTUDIESTHEAIRFREIGHTOFOURCOUNTRYISDEVELOPEDPARTICIPATINGINTHEINTERNATIONALCOMPETITIONHASVERYIMPORTANTREALISTICMEANINGSII

簡介：浙江大學博士學位論文航空油料供應(yīng)系統(tǒng)優(yōu)化研究姓名王誼申請學位級別博士專業(yè)管理科學與工程指導教師馬慶國2001111浙江大學博士學位論文航空油料供應(yīng)系統(tǒng)和全文理論基礎(chǔ)。第四章討論航空油料的市場分析，主要介紹航空油料的市場供應(yīng)與需求鏈分析，競爭分析，SWOT分析，航空油料價格分析和加入WTO后的業(yè)務(wù)影響分析。第五章是航空油料需求預測分析，主要包括航空油料需求成長預測分析，價格影響分析，客貨運量分析，預測結(jié)果及其修正。第六章討論航空油料的運輸優(yōu)化分析，主要有傳統(tǒng)的運輸優(yōu)化模型分析，市場供需關(guān)系變化后的運輸優(yōu)化分析。第七章是航空油料的存儲優(yōu)化分析，主要包括航空油料的存儲優(yōu)化模型分析，市場變化后的存儲優(yōu)化問題分析。第八章是全局優(yōu)化模型綜合分析，主要有一體化網(wǎng)絡(luò)優(yōu)化模型的建立和分析，模型實際結(jié)果分析等。第九章是本文的結(jié)論與建議部分，根據(jù)藍天航空油料有限公司的實際經(jīng)營情況給出可供參考的建議策略。關(guān)鍵詞航空油料市場分析需求預測運輸存儲一體化模型Ⅱ

簡介：中國科學技術(shù)大學碩士學位論文航空公司航線決策的一種系統(tǒng)方法姓名程希駿申請學位級別碩士專業(yè)管理科學指導教師秦漢軒2000101蘭蘭竺蘭竺苧竺量蘭竺蘭墨竺之蘭蘭至竺至ABSTRACTBYSYSTEMATICALLYANALYZINGTHEVARIOUSFACTORSAFFECTINGTHEDECISIONMAKINGOFAIRLINESHOWTOSELECTROUTESBASEDONCURRENTCAPABILITY，ANDBASEDONOURSEXPERIENCEANDTHERESULTOFSENSITIVITYANALYSIS，THISARTICLEFIRSTABSTRACTSTHOSECRITICALFACTORSWHICHAREELIGIBLEFORMAKINGDECISIONASTHETARGETSANDATTRIBUTEOFTHISMULTITARGETSDECISIONISSUE，THENFIGURESOUTTHETECHNOLOGIESANDMETHODOLOGIESFORDEFININGTHEVALUEANDWEIGHTOFEACHATTRIBUTE，ANDFINALLYCOMPLETESTHECOURSEOFDECISIONMAKINGBYTAILOREDDECISIONMAKINGANALYSISMETHODOLOGYTHISMETHODOLOGYWHICHWASRAISEDBYTHEAUTHORINTHISARTICLEISNOTONLYSYSTEMATIC，BUTALSOPROGRAMMABLEWITHTHEHELPOFCOMPUTERANDCORRESPONDINGDATABASE，DECISIONMAKINGCANBEREALIZEDSPEEDILYANDEASILYTHISMETHODOLOGYISALSOELIGIBLEFORROUTENETWORKOPTIMIZATION3

簡介：南京航空航天大學碩士學位論文航空公司BSC綜合測評指標體系的研究姓名王茹申請學位級別碩士專業(yè)管理科學與工程指導教師劉晉20000301堅竺翌豎堡壘型鯊塑堡竺墨塑型薹ABSTRACTANEWMANAGEMENTIDEACALLEDBALANCEDSCORECARD“BSC”ISINTRODUCEDINTHISTHESISNEBALANCEDSCORECARDEMPHASIZESTHATFMANCIAIANDNONFINANCIALMEASURESMUSTBEPMTOFTHEIRTTBRMATIONSYSTEMFOREMPLOYEESATALLLEVELSOFTHEORGANIZATIONNEBALANCEDSCORECARDSHOULDTRANSLATEABUSINESSUNIT’SMISSIONANDSLRATEGYINTOTANGIBLEOBJECTIVESANDMEASURES勱EMEASURESREPRESENTABALANCEBETWEENEXTERNALMEASURESFORCUSTOMERSANDINTEMALMEASURESOFCRITICALBUSINESSPROCESS，INNOVATIONANDLEARNINGTHEMEASURESAREBALANCEDBETWEENTHEOUTCOMEMEASURESTHERESULTSFROMFASTEFFORTANDTHEMEASURESTHATDRIVEFUTUREPERFORMANCEAFTERCREATINGTHEAIRLINEBSCINDEXSYSTEM，WEUSETHEANALYTICHIERARCHYPROCESSTOSOLVETHEPROBLEMOFDETERMININGTHEINDEXWEIGHTANDDISCUSSANOTHERMETHODOFMULTIOBJECTIVESYNTHETICEVALUATIONBASEDOILARTIFICIALNEURALNETWORKKEYWORDSPERFORMANCEMEASUREMENTINDEXSYSTEM；THEANALYTICHIERARCHYPROCESS“AHP”NEURALNETWORK

簡介：北方交通大學碩士學位論文航空客運中的服務(wù)營銷與服務(wù)策略姓名張勇申請學位級別碩士專業(yè)工商管理指導教師歐國立200221ABSTRACTABSTRACTHOWTOHOLDFINNPOSITIONANDKEEPDEVELOPINGINTHEMOREANDMOREFIERCECOMPETITIONINTHEAIRLINEPASSENGERSERVICEMARKETISTHEPROBLEMTHATALLAIRLINESHAVETOCONSIDERSERVICE，THEKEYPRODUCTOFAIRLINES，WHICHARECONSIDEREDSERVICETYPEENTERPRISES，ISMOREANDMOREEMPHASIZEDBYMOSTAIDINESNOWADAYS，AIRCRAFLTYPESANDFACILITIESOFAIRLINESTENDTODIFFERENTIATEVERYLITTLETHUSTHECRITERIATOIUDGEWHETHERANAIRLINESISGOODORNOTISTHELEVELOFITSSERVICEENHANCINGSERVICEIEVEIISESSENTIAIFORAIRLINESTOKEEPAFAVORABLEPOSITIONINTHEAIRLINEPASSENGERSERVICEMARKETTHETOPICOFTHETHESISISSERVICESMARKETINGOFAIRLINEPASSENGERSERVICEANDSERVICESTRATEGYTHETHESISISTOEXPLOREHOWTOAPPLYTHEORYOFMODERNMARKETING，MANAGEMENTOFPRODUCTIONOPERATION，ORGANIZATIONALBEHAVIOURANDCONSUMERBEHAVIOURRESEARCHCTCTOAIRLINESSERVICESOTHATAIRLINESCANPROMOTEMARKETING。WINFAITHFULPASSENGERSANDENCOURAGEEMPLOYEESTHROUGHSERVICETHEMAINBODYOFTHETHESISINCLUDESTHREECHAPTERSANDALTOGETHERTENSECTIONSINTHEINTRODUETION，BASEDONTHEANALYSISONAIRTRANSPOFTANDCHARACTERISTICOFAIRTRANSPORTATIONPRODUCTTLLESERVICENATAREOFAIRLINETRANSPORTATIONISAFFIRMEDCHAPTERLISAMINESERVICESMARKETINGINWHICHTHEDEFINITIONSOFSERVICESMARKETINGANDINTERIORMARKETINGAREEXPOUNDEDONTHEBASISOFTHETRACINGBACKOFDEVELOPMENTHISTORYOFCIVILAVIATIONOFCHINAINTHISCHAPTER’THEAUTHOREXPLAINSWHYTRADITIONALCONCEPTOFMARKETINGISNOTAPPLICABLETOAIRLINES。WHICHARESERVICETYPEENTERPRISESAIRLINESOPERATIONSHOULDDIRECTEDBYSERVICESMARKETINGCONCEPTANDINTERIORMARKETINGTOEMPLOYEESISTHEPREREQUISITEANDBASEOFGOODSERVICEMARKETINGINCHAPTER2，CUSTOMERSOFAMINES，AREANALYZEDCHARACTERISTICS，CLASSIFICATION，ANDPURCHASINGBEHAVIOUROFPASSENGERS，RELATIONSHIPBETWEENPASSENGERSATISLACTIONANDPASSENGERFAITHFULNESSANDRELATIONSHIPBETWEENEMPLOYEES’SATISFACTIONANDTHEIRWORKINGBETTERFORPASSENGERAREDISCUSSEDCHAPTER3，AIRLINES’SERVICESTRATEGY’ISARESEARCHONOUTSIDESERVICESTRATE；GYTOPASSENGERS，INTERIORSERVICESTRATEGYTOEMPLOYEES，ANDSERVLEEMODITICATIONSTRATEGYMAINCONCLUSION1FROMTHEPOINTOFVIEWOFAIRLINES，WHICHARESERVICETYPEENTERPRISES，SERVICEITSELFISMARKETING2PROMOTIONTHELEVELOFEMPLOYEES’SATISFACTIONREDOUNDTOSERVICETO

簡介：上海交通大學碩士學位論文新加坡航空貨運業(yè)的發(fā)展及其對中國的啟示姓名黃曉萌申請學位級別碩士專業(yè)工商管理（MBA）指導教師田澎許定2002623圭蓬鑾塑盔蘭墜蘭垡堡蘭塹塑絲墮皇堡望些墮莖墾墨墨翌墮塑星至ABSTRACTAIRCARGOISONEOFTHEKEYFACTORSOFECONOMICGLOBALIZATIONASWELLASAFUNDAMENTALELEMENTWHICHISLIKELYTOCHANGETHEWAYSOFGLOBALMANUFACTURE，SUPPLYANDSELLWITHTHEECONOMICDEVELOPMENT，AIRCARGOCREATESHUGEBUSIHESSOPPORTUNITIESFORITSRELATEDBUSINESSESITISASSUMEDTOBEONEOFTHEMOSTATTRACTIVEMARKETSATPRESENT，ITDEVELOPSFASTERTHANTHATOFPASSENGERCIVILAVIATIONTHEREFORE，F(xiàn)ORMANYAIRLINECOMPANIES，AIRCARGOTHROUGHPASSENGERCABINISAPROFITMAKINGBUSINESSFURTHERMORE，SOMEAIRLINECOMPANIESHAVEINSTANCE，LUFTHANSACARGO，SIACARGO，SWEDENAIRLINECARGO，HLAIRCARGOANDTHEWORLDAIRCARGOOFBRITAINAIRLINEHAVEBEENINDEPENDENTOFTHEIRRESPECTIVEPARENTCOMPANIESBASEDONTHEABOVEMENTIONEDBACKGROUNDANDTHECURRENTDEVELOPMENTOFAIRCARGO，THEPAPERATTEMPTSASYSTEMATICANALYSISOFTHEHUGEDATAABOUTAIRCARGOANDCASESTUDIESOFWORLDFAMOUSAIRCARGOENTERPRISES，WITHTHEEMPHASISONTHEANALYSISOFTHECURRENTSITUATIONANDSUCCESSFULEXPERIENCESOFAIRCARGOBUSINESSINSINGAPORETHEPAPERTHENEXAMINESTHEDEVELOPMENTOFCHINA’SAIRCARGOBUSINESSSINCEITSPRACTICEOFREFORMANDOPENINGPOLICYANDDISCUSSESTHECHALLENGESANDOPPORTUNITIESITSAIRCARGOBUSINESSMAYFACESINCEITSENTRYINTOWTOTHEDISCUSSIONFOCUSESONHOWTOEFFICIENTLYUNITIZETHEFACILITIESOF“THREEPORTS，TWONETWORK”INSHANGHAIANDMAKEUSEOFITS10CATIONADVANTAGESESPECIALLYSINCETHESECONDAIRPORTHASBEENPUTTOUSEANDTHEAUTHORSUGGESTSHISPERSONALVIEWSONBOOSTINGTHEDEVELOPMENTOFAIRCARGOBUSIHESSINSHANGBAIKEYWORDSAIRCARGO，SINGAPORE，DEVELOPMENTEXPERIENCE，AIRCARGOINCHINAⅣ

簡介：北方交通大學碩士學位論文北京國際航空俱樂部人力資源管理案例研究姓名王暉申請學位級別碩士專業(yè)工商管理指導教師張明玉20021001ABSTRACTABSTRACTTHISTHESISISABOUTSTUDYINGTHEBAC比ROUNDOFTHECLUBLOCATIONENVIRONMENTSTRATEGYOFDEVELOPMENTDEMANDOFHUMANRESOURCEETC，SUMMINGUPTHEPROBLEMSOFTHEMANAGEMENTANDDEVELOPMENTONHUMANRESOURCETRYINGTOFINDASUITABLEHUMANRESOURCEPLANFORTHECOMPANYTHROUGHANALYZINGANDRESEARCHINGTHISTYPICALCASETHISTHESISSUMMARIZESTHEPRINCIPLEOFHUMANRESOURCEONTHISFIELDMANAGEMENTCONCEPTANDSOLUTIONFORDIFFICULTPROBLEMSOFHRTOIMPROVEMANAGEMENTANDDEVELOPMENTOFTHECOMPANYTHISTHESISINTRODUCESTHESYSTEMOFDEVELOPMENTANDMANAGEMENTOFHRITINCLUDESPROGRAMSANDRULESOFPERSONALADMINISTRATION，SYSTEMOFORGANIZATIONANDMANAGEMENTTRANSFEROFPERSONNELSYSTEM，SYSTEMOFATTENDANCEMANAGEMENTSYSTEMOFSALARYSYSTEMOFSOCIALINSURANCEANDWELFAREOFCLERKSESPECIALLYDESIGNOFWORKINGPROCEDUREADJUSTINGOFORGANIZATIONALSTRUCTUREANALYZINGANDEVALUATIONOFPOSTDIVIDINGOFPOSTRESPONSIBILITYPLAYIMPORTANTROLESINCONSTRUCTINGTHESYSTEMOFHRMANAGEMENTTHISTHESISRAISESTHATTHEIMPORTANTANDDIFFICULTPOINTSINHRMANAGEMENTAREHOWTOENCOURAGETHECLERKSTOWORKHARDANDIMPROVETHEPRODUCTIVITYANDPROFITSTHEMAINPOINTOFTHISTHESISISHOWTOCONSTRUCTSYSTEMOFREWARDSANDIMPROVETHEPRODUCTIVITYTHEISSUEABOUTCONSTRUCTINGTHESYSTEMOFREWARDSANALYZESSOMEASPECTSSUCHASREWARDINGFACTORSINVESTIGATIONABOUTSATISFACTIONOFCLERKSTHEWAYOFCONSTRUCTINGTHESYSTEMOFREWARDINGALLTHESELEADTOFURTHERRESEARCHABOUTCHECKUPSVSTEMOFREWARDINCLUDINGAIMPROCEDUREANDTARGETDESIGNINGINTERMSOFCHECKUPSYSTEMOFREWARAIMSINESISPROVIDESTHEWAYOFHUMANIZEDMANAGEMENTONHRANDPOINTOUTTHATISNECESSARYFORENCOURAGINGCLERKSKEYWORDSCLUBHUMANRESOURCESTUDY

簡介：東北大學碩士學位論文北方航空公司發(fā)動機擁有成本控制研究姓名陳海鵬申請學位級別碩士專業(yè)工商管理指導教師高瑩200221東北大學碩士學位論文ABSTRACTPOWERPLANTOWNERSHIPCOSTCONTROLOFCHINANORTHERNAIRLINESABSTRACTTHEDOMESTICCIVILAVIATIONMARKETHASUPSOAREDWITHTHERAPIDGROWTHOFTHECHINESEECONOMYANDTHEDEEPENINGOFREFORMANDOPENINGUPPOLICYINRECENTYEARS．NUMBEROFTHEMINKLINERS1ARGERAIRCRAFTHASINCREASEDFROMSOME5060OFABOUTONEANDAHALFDECADESBEFORETOOVER500．THEDOMESTICMARKETOFCIVILAVIATIONWASBEINGMONOPOLIZEDBYCAACONLYABOUTONEDECADEBEFOREANDNOWSHAREDBYATOTALOF39AIRLINES．MANYFOREIGNAMINESALSOBEGANTOENTERINTOCHINESEMARKET．AFTEREXPERIENCINGTHEUPSOARINGINTHEPASTONEANDAHALFDECADES，THISMARKETNOWAPPEAREDTOBEGREATLYOVERLOADED．WITHCHINA’SSTEPPINGINTOWTO，THECHINESECIVILAVIATIONINDUSTRYALSOFACESUNPRECEDENTEDCHALLENGESLIKEANYOTHERDOMESTICINDUSTRIES．THESIDEEFFECTBROUGHTABOUTBYTHEPLANNEDECONOMYWHICHWASPREDOMINANTINTHEPASTHADMADETHEAIRLINESLACKCONSCIOUSNESSONOPERATINGCOST，MOSTAIRLINESARELACKOFEFFECTIVEMEASURESONCOSTCONTR01．ENTERINGINTOWTOMEANSMOREINTENSIFIEDCOMPETITIONINTHEINDUSTRY,THUSMAKEITAMUCHSERIOUSISSUEFORCHINESEAIRLINESONHOWTOSURVIVEANDSELFDEVELOPMENT．THECIVILAVIATIONINDUSTRYISBASICALLYABUSINESSSTRICTLYREQUIREDTOPROVIDEHIGHERSAFETYANDPUNCTUALITYLEVELFLIGHTSERVICE．THEMARKETISSENSITIVETOTHEPRICEOFTHESERVICE．THEREFORE，THEKEYTOACHIEVECOMPETITIVEADVANTAGEISTOMAINTAINALOWEROPERATINGCOSTWITHOUTCOMPROMISINGONFLIGHTSAFETYANDPUNCTUALITY．ASHEARTOFTHEAIRCRAFT，POWERPLANTPLAYSANEXTREMELYIMPORTANTROLEONFLIGHTSAFETYANDAIRCRAFTRELIABILITY,THEOWNERSHIPCOSTOFTHEPOWERPLANT，INCLUDINGPURCHASING，MAINTENANCEANDRELATEDJETFUELCOSTALSOFORMSAGREATPORTIONOFTHETOTALAIRLINEOPERATINGCOST．THEREFORE，ITWOULDBERATHERIMPORTANTFORAIRLINESTOMAKETHERIGHTCHOICEOFPOWERPLANTATNEWFLEETINTRODUCTIONANDALSOTOEFFECTIVELYCONTROLTHEPOWERPLANTOWNERSHIPCOSTDURINGOPERATIONINORDERTOGETCOSTADVANTAGETHISTHESISCONSISTSFOURCHAPTERS．CHAPTERONEINTRODUCESTHECHARACTERISTICSANDTHECURRENTSITUATIONOFTHECIVILAVIATIONINDUSTRYOFCHINA．CHAPTERTWOANALYSISTHECONSTRUCTIONOFTHEOPERATINGCOSTANDTHEOWNERSHIPCOSTOFAIRCRAFTENGINESOFTHECHINESEAIRLINES，WHICHALSOANALYSISTHEPROBLEMSREMAININGINAIRCRAFTENGINEOWNERSHIPCOSTOFCHIILANORTHERNAIRLINES．CHAPTERTHREEANDFOURARETHEKEYCONTENTSIII，～